Ben Francis Email & Phone Number

London, Gb

London, England, Gb

London, England, Gb

I provide leadership to CRM and Membership both busy functions that are responsible for key elements of the LTA's Fan Engagement strategy. I am responsible for building the LTA's relationship with Members (Fans, Players and Competitors) alongside key members of the games infrastructure, clubs, counties and volunteers.Collaborating with stakeholders across the whole organisation I lead my team to develop and deliver engaging and inspiring direct marketing campaigns via digital channels.Utilising and manipulating our wealth of customer insight, I work to deliver digital experiences which are activated across a wide range of campaigns, ranging from LTA Advantage, Major Events and grassroots tennis engagement.

London, England, Gb

St Johns Wood Road, London, Gb

Marketing lead for:All Stars Cricket (ASC) – ECB’s flagship entry level programme, aimed at providing children aged five to eight with a great first experience in cricket.ASC City Partnerships Project – Designed to drive South Asian involvement in ASC and build a network of 2,000 female activators in targeted urban communities around the country. Play-Cricket – The online home for recreational cricketers. A digital ecosystem consisting of seven digital properties: overarching website, data-driven email campaigns, Facebook page, Scoring and Live following mobile and tablet apps, laptop scoring software and customer services help desk.ECB ACO – Membership organisation with over 8,500 members. ECB ACO are responsible for the recruitment, training and development of all cricket officials.Network Communications – Oversee CRM Executive to build communications to County Cricket Boards, League and Club Administrators, Volunteers and Parents.National Cricket Playing Survey – Hygiene survey conducted to determine player satisfaction amongst other key metricsOther ad hoc participation projects and products such as ‘Get the Game On’, Player Behaviour and Law changes.

St Johns Wood Road, London, Gb

ECB Association of Cricket Officials (ACO) is the membership organisation representing scorers and umpires for and on behalf of the England and Wales Cricket Board (ECB).Responsible for the recruitment, training and development of all cricket officials I worked daily with the membership services and education team based in Edgbaston to utilise CRM and other digital tools to drive membership subscription, education course booking and merchandise sales. ECB ACO had a separate Board that worked with the Executive to run the Association at national, regional and local county level to have a direct links with our membership. I regularly presented ideas, research and projects alongside reporting on performance and other matters and quarterly board meetings.Key accomplishments:Led the development and implementation of a 5 year strategic plan targeted at recruitment, support and development of volunteers. Improved succession planning by reducing the average volunteer age to 58 from 65.Delivered an increase in annual volunteer retention to 93% in 2015.Achieved over 3500 responses to National Officiating Survey, above Two Circles (Sports Data experts) estimations, resulting in customer driven solutions and developments. Constantly improved the highly valued volunteer insurance cover, recently increasing Public Liability cover for volunteers aged 85.Increased annual merchandise sales, year on year, to a record 2015 total.Received an average 72% unique open rate of volunteer engagement email campaigns throughout 2015.Led and coordinated four annual volunteer conferences for 1600 attendees.Facilitated and edited 15 editions of the 32 page membership magazine, delivered to over 8,000 members across England and Wales and Europe.

St Johns Wood Road, London, Gb

St Johns Wood Road, London, Gb

Refined the Young Officials Award (Umpires & Scorers) and resources created in previous years using feedback from customers. Worked with ECB ACO’s volunteer delivery network to develop and embed a pathway to sustain the development and recognition of young officials.Engaged with key personnel responsible for events & competitions within ECB to secure volunteering opportunities for young officials at national age group competitions.Key accomplishments:Created a successful Young Officials programme, identifying young volunteer role models resulting in an increase of junior volunteers fivefold to 1500. Improved succession planning by reducing the average volunteer age to 58 from 65.

Hounslow, England, Gb

(Regular summer job, whilst at university)Security Duties included vehicle and people searches and operating x-ray machinery.Gained first hand experience of maintaining customer confidentiality, handling confrontation and the ability to negotiate.

Professional Diploma In Digital Marketing, Marketing

Bsc, Sports Development Management

Education record