This role ensured the RevOps-focused systems (mainly Salesforce & HubSpot) were set up for scalability and continuity keeping up with a maturing broader software architecture. This spanned from the hands-on optimization of CRM rules, data, logic, components and custom applications across Sales, Marketing, and Operations, to advising on how these platforms fit into an evolving tech stack.My team of 2 contracted developers built custom solutions inside a robust Salesforce instance and we managed the platform's custom and OOB API connections to the rest of the company's information systems.In HubSpot I set up and managed 1) it's integration with Salesforce 2) automations around inbound lead scoring and routing, lead nurturing, and ghost outreach 3) Sales and Marketing metrics dashboards 4) marketing segmentation, and 5) launch of marketing content through email and social channels.The main softwares I managed included: - Salesforce Sales Cloud- Salesforce Service Cloud- HubSpot Sales Cloud- HubSpot Marketing Cloud- Planview AdaptiveWork (Project Management)- JIRA- Docusign- Linkedin Sales Navigator- Databox- Google Analytics 4I'm proud to say my team:- Increased usability, efficiency, security, automation, feature usage, user understanding and tool adoption of Salesforce and HubSpot clouds.- Optimized declarative and custom CRM tools. - Streamlined a scattered Order Fulfillment Process that spans multiple systems.- Enhanced the contracting process in Salesforce CPQ.- Transitioned from Salesforce Classic -> Lightning.- Created new data views management use for decision making.- Unified siloed data that spanned multiple business systems.

Record holder for new sales conversation started in a fiscal quarter (75 beating 55). Accomplished by levering unused CRM functionalities challenging standard meeting-setting practices.

Pitched to switch CRM platforms from ZOHO to HubSpot because of better product fit, then completed the migration.Played a key role in generating $400K+ in 2020 by effectively leading and growing the affiliate program, including onboarding and building relationships with 600+ contractual and non-contractual athlete, club, and team affiliates nationwide within 10 months by leveraging HubSpot features.

Helped launch this brand by setting up their Sales and Marketing processes in HubSpot.Maintained and grew their affiliate program which included deploying drip campaigns, managing the partner branding agency, and finding and onboarding new affiliate partners.

Opened a new channel for reaching prospective clients by finding and activating unutilized functionalities in Salesforce.