Barbara Fusco Email & Phone Number

Boulder, CO, US

- Lead marketing strategy for a $50M unit of a $500M global SaaS company that supports beverage alcohol companies with regulatory compliance and taxes. Control a budget of $400K. Report to VP, Demand Gen.- Research, develop and deliver marketing initiatives that meet brand and demand generation goals. Prioritize and integrate a comprehensive mix of.

Boulder, Colorado, US

- Following 7 successful years as Sales & Marketing Director, nominated by peers and selected by CEO to lead a new, high-profile, multiyear campaign with $1M per year budget. - Facilitated agency relationship in support of these projects, managing association and agency expectations to maximize buy-in and optimize outcomes.- Delivered an iconic industry.

Boulder, Colorado, US

- Competitively selected to lead a team of 7 in achievement of sales, marketing, advertising, membership and client service goals for a complex suite of properties. Served as member of strategic planning team. Reported to CEO.- Instrumental in maintaining >70% market share vs. national trade association averages of 40%. Drove membership growth from 1,600.

Lafayette, CO, US

• Delivered marketing services for the engineering consulting and product sides of the business. Quickly shored up online and offline marketing efforts while creating cost efficiencies in the firm’s marketing budget.
• Planned and executed new search engine marketing (SEM) campaigns; improved existing SEM efforts.
• Analyzed and reported on website traffic. Managed website content and related efforts to enhance search engine optimization (SEO).
• Conducted public relations (PR) to introduce the firm to the regional business media as well as key trade press contacts. Generated media interest in the firm’s latest engineering project.
• Oversaw creative/ad agency relationship.

Lafayette, CO, US

• Reported to and worked closely with President in client services, new business development, and marketing.
• Delivered strategic planning of integrated branding, marketing, and public relations tactics for B2B and B2C clients in a variety of industries including high tech, private aviation, and engineering.
• Led planning sessions with C-level clients and wrote high-level client deliverables, including brand profiles, marketing action plans, and publicity plans.
• Executed marketing tactics including websites (architecture and content), search engine optimization (SEO), search engine marketing (SEM), social media marketing, brochures, presentations, advertising, and direct mail..
• Served as copywriter and copyeditor, alongside the firm president, for in-house and client deliverables.
• Expanded agency’s public relations practice, leveraging innovative tactics that raised visibility and awareness, built brands, and communicated key messages.

Reported to Marketing Director. Conducted primary market research for strategic planning and product development, resulting in $9M increase in annual sales of flagship product over 3 years to $51M, and $4.5M annual sales in new line of business. Consulted with company’s sales teams and wholesalers nationwide to boost sales by 15% in 18 months.