I work with B2B software and tech companies to drive growth and establish operational excellence. Offering expertise in go-to-market and demand-gen and product-led growth strategies, data-driven decision-making, and organizational alignment. I ensure marketing teams are well-positioned to grow and scale.

(Acquired by Valmont Industries) Built and managed a high-performing marketing team. Transitioned the business to an ARR model by defining and implementing SaaS-oriented pricing and packaging and marketing operations to support growth objectives. Developed and launched a product-led growth framework that increased new product awareness and consideration among target audiences and launched a series of targeted digital marketing campaigns across multiple channels that drove engagement and built pipeline. Additionally, I ensured alignment between sales, product, and customer success teams, resulting in greater go-to-market effectiveness and desired business outcomes.

Worked across Sales and Marketing to create top-to-bottom marketing strategies for a start-up company selling to software engineers and application architects. Translated brand and product vision into differentiated and compelling audience-based campaigns and enabled outward-facing teams to carry the story. Created demand generation strategies that targeted our ICP and filled the sales pipeline with qualified leads. Closely monitored key success metrics including customer acquisition effectiveness, conversion rates, and sourced/influenced revenue. Managed additional marketing initiatives encompassing branding, content marketing, social media, paid advertising, and marketing operations.

(Acquired by Clarivate) Managed a team of 25 global marketers. Oversaw all demand generation, digital and brand marketing, corporate and industry affairs, customer advocacy, and marketing operations activities for the leading provider of Intellectual Property Management software and services. Defined corporate and regional marketing campaign plans. Streamlined top-of-funnel processes and reporting to increase early-stage pipeline. Ensured organizational alignment between sales, product marketing, and growth marketing. (Acquired by Clarivate)

Developed go-to-market strategy, product-led growth framework, messaging, and new brand identity for open-source and commercial offerings for a DevOps start-up. Recruited, trained, supervised, and motivated a team of high-performing marketers for running demand generation, digital marketing, product marketing, press and analyst relations, virtual and physical event management, and marketing operations.

Led the creation and implementation of the global marketing strategy. Developed and executed annual marketing plans that increased revenue and outperformed key competitors.

Managed a global team of 30 marketers for the company’s digital home and internet-of-things business unit. Performed in-depth market research and competitive analysis as well as shaped market segmentation strategies, product strategy, and new product investment plans.