Shoshana (Bluma) Gelley Email & Phone Number

New York City Metropolitan Area

• Managed a team creating marketing-mix models to determine optimal allocation of funds between marketing channels for four international markets, refreshing semi-annually. Mentored and coached direct reports and members.
• Reduced modeling time from 2 months to 2 weeks through automation and efficient task allocation.
• Updated model to Bayesian framework, increasing model flexibility and usefulness for investment planning.
• Led team in producing superior work despite geographic distance and a 9.5-hour time difference.
• Managed communications with partners, driving a cross-functional initiative that increased partners’ acceptance of model results by 50%.
• Was assigned a direct report with no experience or relevant coursework. Through intensive training and coaching, turned him into a significant contributor within a few months and a star contributor in 1.5 years.

New York City Metropolitan Area

• Held sole responsibility for producing marketing-mix models for 4 major international markets and presenting results to stakeholders in non-technical teams.
• Delivered annual or semi-annual refreshes for each market while working virtually cross-geography.
• Automated the modeling process, reducing the turnaround time for each refresh from five months to two.
• Received Edward P. Gilligan Award for Innovation for modeling work. Presented to only ten teams yearly, this is Amex’s most prestigious award.

• Created and refreshed marketing-mix models to provide multi-touch attribution allocation of card acquisitions between marketing channels. Supported the Brand marketing & strategy teams with ad-hoc analyses when needed.
• Built data ingestion and cleaning pipeline in R to integrate data in multiple formats from diverse sources, reducing data ingestion time from 2 weeks to 30 seconds.
• Conducted in-depth study of the freelancer ecosystem and Amex merchant database to determine our ability to identify freelancers in cardmember base.
• Analyzed survey response data to extract information about how cardmembers feel about Amex; built models to predict likelihood of cardmembers to recommend Amex to friends.
• Created dashboard for cardmember and acquisition metrics that was presented to senior leadership.

Greater New York City Area

* Research interests: Data Mining, Social Computing/HCI, and Social Network Analysis. * Thesis topic: mining and analyzing data from online social networks and peer-production communities to understand user interaction, then building tools to support user decision-making. Advisor: Torsten Suel. Research Projects:Detecting Notability on Wikipedia December.

Haifa, Israel

* Collaborated with 5 other team members to determine how a site policy change impacted user engagement.* Used R, Python, and Unix scripting/awk/sed to build a data pipeline to transform raw data for analysis.* Analyzed Yahoo! Answers usage data using R, created exploratory graphs, and conducted statistical tests.* Presented results to ~30 scientists at.

Basking Ridge, NJ

Summer intern in the Collaborative Applications Research department at Avaya Labs Research. Worked on massive online social network crawling and analysis.

New York, NY

* Worked together with Dr. Haimonti Dutta of Columbia University to explore novel methods for predicting epileptic seizures. * Used Java and Weka's API to build and train SVM predictors on EEG data. * Concluded that the combination of SVMs and Granger Causality showed promise for seizure prediction.

Developed functionality for new area of website.

Created database for advertisers with built-in coded functionality.

Doctor Of Philosophy (Ph.D.), Computer Science

Ms, Computer Science

Activities and Societies: Undergraduate mentor

Bs, Computer Science, Gpa: 3.91

Activities and Societies: Secretary, President, Touro College ACM Branch; Student counselor; Peer tutor