Brendan Genther Email & Phone Number

Phoenix, Arizona, Us

As a valued counselor in the International Board of Directors' Boardroom, I support prudent business decisions. By conceptualizing, executing, and releasing an industry-leading service culture workshop/training program on a worldwide scale, I give expert-level help to a varied range of professionals. I assist over 4000 hotels worldwide in adopting, testing, marketing, and implementing new Learning Management Systems. Through collaborations with the Customer Experience platform and Medallia, I contribute to attempts to improve guest feedback. Over the previous 10 years, I have identified achievable chances for continuous improvement to enhance operations while increasing the brand's Net Promoter Score by 30 points.Key Accomplishments• Created and implemented robust strategies to boost guest satisfaction while successfully securing the #1 position for Best Western and #2 for overall satisfaction as measured by JD Power.• Authored Board Motions and Policies and presented them to the Board of Directors for consideration. Authored initiative ballots for consideration for adoption by all North American hotels.• Improved effectiveness and efficiency by realigning four departments and roles.• Reimagined the hotel recognition awards program and developed efficiencies and back-of-house operations, such as automation and workflow.• Leverage excellent planning, prioritizing, and execution abilities to design and execute plans for transitioning four teams from the office to remote settings while maintaining productivity consistency and morale.

Phoenix, Arizona, Us

Served as both hotel advocate and protector of the brand. Facilitated solutions whichsupport the brand, help the Member, exhaust options and provide win-win outcomes. I am a problem solver, confidant, and advisor. - Supported Board Director of this international company in a Chief of Staff Role- Interfaced with all departments and levels including the Board of Directors, Executive Team, COO,and CEO.- Led and supported team of seven seasoned District Managers who support our North Americanhotels, the Brand Management admin team who publishes brand communications & trackscompliance, and the Data Control staff who ensure accuracy and secure storage of our records andlegal documents.- Handled sensitive information in a confidential manner.

Phoenix, Arizona, Us

I oversaw all corporate affairs for the largest Best Western district in North America, with 300+ hotels, ensuring efficient business operations. I traveled 90% of the time throughout 11 states and over 300 sites to advise and assist with individual and multi-unit operations, resulting in increased revenues and visitor happiness.Key Accomplishments• Delivered successful in-person one-on-one counseling, consulting with General Managers and owners, and training services to cohorts of over 100 line-level staff at once, increasing guest satisfaction by 10% and top and bottom-line revenue by 5%, as assessed by STR, Medallia, social media, and JD Power.

Phoenix, Arizona, Us

Responsible for Service Training, Brand Liaison between hotels, and Quality Assurance Inspections for a territory of over 40 hotels spanning Washington, Idaho, Montana, and British Columbia.

Phoenix, Arizona, Us

I evaluated Medallia, TripAdvisor, and Smith Travel Research reports to interpret and assess company patterns in order to discover profitable opportunities, leverage strategies, and drive performance.

Charlotte, North Carolina, Us

Responsible for daily inventory and revenue management of a portfolio of 62 hotels in Washington, Oregon, California, Colorado, and Arizona. Use Smith Travel Research reports, Rubicon/Marketvision, direct shops, and other means to evaluate the markets and competition. Lead frequent conference calls and webinars to reach decisions with hotel and regional managers through analysis, collaboration, and consensus. Maintain professional relationships within the field to build trust and teamwork toward a unified goal.

Supervision and coordination of construction managers during a $10 million renovation of a 155-room hotel with 9,000 sq. ft. of meeting space. Coordinated all pre-opening activities relative to Choice Hotels System requirements and standards. Set budgets, forecasts, rates, and all pre-opening systems configuration. Active in establishing relationships in the community, along with the presell and promotion of the hotel.

Responsible for operations of an award-winning focused service property: servant leadership, budgeting, forecasting, sales, marketing and revenue management. Drove RevPAR through ADR and market diversity. Reduced employee turnover through hiring practices and staff development. Focused on revenue management and group/negotiated rate yield to remain competitive. Aggressive networking, philanthropy, and intense business partnerships increased community awareness. Facilitated renovations through FF&E categorization and subcontractor coordination. Created promotions and packaging to market the hotel and drive revenues. Achieved success through cultivating a service culture.

Refined the practices of this award-winning property to a service and rate leader in its market. Restructured the competitive set to accurately reflect the quality of this property. Developed staff to embrace the mentality of an excellent service and pricing structure, and through aggressive public involvement brought this property to the community forefront.

Responsible for day-to-day operations of the front desk in this 245-room full-service hotel.

Coordinated the operation of catering and banquet services for all banquet and meeting space.

Accountable for coordinating conventions: planning, on-site event management and supervision.

Controlled every aspect of beverage operations in Spokane's largest full-service hotel.

Washington, Dc, Us

Ship to Shore Communications and handling of Top Secret Materials. Top Secret Clearance.

School; Bachelor Of Arts, Business And Public Administration; Business Administration

Education record

Education record

Associate Of Arts