Henderson Brewing represents an amazing opportunity to experience a mature small business undergoing organizational and strategic change. Due to many factors, Henderson is in the process of pivoting to a new operating model. As Business Manager, I have been instrumental in providing the strategic framing, business models, and financial justification for many of these changes. Below are highlights: - Strategic Partnership: Built a comprehensive operating model of our business channels, leading to a successful strategic partnership agreement. Was able to maximize business value by demonstrating the profitability of the partnership and defining future-state operations for both corporations.- Refinancing: Identified need for additional capital after modeling operations and growth plans. Worked with ownership to engage with lenders, provided business models to demonstrate future profitability, and ensured a smooth transition during the refinance. Resulted in a reduced monthly cash burden and a superior financial position.

Small Batch operates in a number of verticals within the Ontario craft beer industry. B2C we run 2 subscription brands with 700 MAUs, and a bottleshop. B2B we deliver for over 70 craft breweries across Ontario and have developed a marketplace platform to represent our clients as an agent.Highlights: Marketplace Director: Developed marketplace idea, implemented launch strategy, consulted with supply-side (breweries) on marketplace opportunity to core business, updated service offering in response to feedback, built-out and converted demand-side.Interpersonal Expert: The external face of the company, responsible for all customer communications across all businesses, engaged with and converted 26 new breweries (50% growth), recovers customer satisfaction with empathy and collaborative problem-solving.

Located in Mississauga’s Port Credit region, Stonehooker Brewing is a relatively new player in the industry. Responsible for expanding our LCBO footprint and social media presence. Unfortunately, Stonehooker had to lay off non-essential staff during the fourth lock-down.Highlights:Project Director – Christmas Market: Directed event end-to-end, worked with ownership on strategy, sourced vendors, optimized vendor composition and event layout for a great client experience, created marketing content in-store and online, supported day-of to ensure the event ran smoothly. High customer attendance.Marketing Growth Driver: Developed and implemented a social media strategy, created high engagement content along with contests to drive follower growth and purchases, created an interactive map of LCBO store inventory using Mapbox, took ownership over newsletter.

Rorschach is known for pushing the boundaries of craft beer. One of the first in Toronto to brew a smoothie beer and more recently a quad IPA. At Rorschach, I managed a wide range of business areas including licensee sales, online sales, and order fulfillment. Secondary responsibilities included external marketing, data analysis, events management, and website design. Highlights:Logistics Overhaul: Locally, transitioned from pen and paper deliveries to automated routing, notification, tracking, and feedback platform. Regionally, modeled and implemented third-party delivery strategy. Resulted in Best-in-class Toronto and Regional deliveries. Regionally, average order value and orders per day increased, delivery costs reduced, and profit margins stabilized. Online Sales Director: Redesigned online store based on user data and feedback, identified product gap in the non/new craft beer drinker demographic and created two new products, implemented and analyzed product format change from single cans to 4-packs on purchasing behaviour. Average order value rose 19% MoM, two bundles created are in the top 8 products by revenue and outperform core brand sales.Licensee Sales Manager: Trained, monitored, and coached the sales team, used customer data to create an online sales tool, restructured licensee pricing, and managed weekly licensee newsletter. Consistent MoM revenue growth.

FastOffice is a tech-based start-up in the commercial real estate office industry. We were a team of six working on revolutionizing the office leasing process. The role became an incredibly challenging opportunity through COVID-19. My role covered marketing, sales, operations, HR, and financial reporting. Before joining the team, I mentored the executive team at Colliers Proptech Accelerator, Powered by Techstars.Highlights:Workforce Strategy Director: End-to-end creation of new contract designer role, developed the business strategy, compensation, hiring, training, and performance analysis, became the backbone of our scalable fulfillment process. COVID-19 Service Director: Directed the creation of a new digital service to support our clients. Collaborated with both our tech and sales teams. Developed marketing and sales positions for our new service. Resulted in the expansion of customer portfolio and unique value proposition. Data Analysis: Manually collected and leveraged public listing data to demonstrate real estate agent marketing gap and product value add. Presented to executive-level stakeholders to generate buy-in and increase book of business. Strategic Modelling: Built comprehensive and interactive financial models used in investor meetings. Frequently updated models in response to new business strategies in order to demonstrate the short and long-term growth implications.

The Colliers Accelerator is focused on scaling 10 promising tech-based start-ups. As one of three associates, my role was to support the program operations and to help these teams find their market fit. I provided insight into the team’s pitches, client needs, and sales strategy. Post-program I was recruited by Fast Office.Highlights:Demo Day Operations: Demo Day hosted over 1,000 guests from Commercial Real Estate and Venture Capital. I sourced, trained, and managed 20 volunteers. Ran back of house, including managing key note speaker presentations.

As a final year graduate student, I completed individual and group projects focused on user research, lean ethnography, and market analysis. For these, I developed reports, action plans, and market strategies for real and theoretical clients. Projects included: • Toronto Police Services: Led team researching best method for police engagement with students. Created report that synthesized data into actionable insights. • Patient Experience in Healthcare: Utilized lean ethnographic research techniques including observation and unstructured interviews to conceptualize culturally sensitive patient experience. • Cannabis Data Platform: Described ideal patient persona based on analysis of Strainprint’s proprietary database and semi-structured interviews. Presented core findings in a go-to-market strategy for Strainprint entry of medical cannabis into the US. • TD Bank Service Review: Generated insights for bank regarding culture of branch and its impact on innovation intent through ethnographic observation, interviews, market reports, and shareholder meetings. • Social Venture Model Review: Led team discussions on how to address client’s problems regarding low demand and financial deficits. Ensured integration of cross-functional teams and synthesized recommendations from multiple groups. Delivered plan for brand and operational refresh to client.

I mentored start-ups at an incubator focused on connecting research-based technology ventures of undergraduate and graduate students with business mentors to develop industry leading companies. Providing leadership to two programs, the Nest Program and the Launch Lab Program, I consulted with doctoral level students on business model, launch, and acceleration plans. I managed and coached MBAs to program expectations and performance requirements. I also designed Nest Program processes for efficient operation. I presented industry relevant business models to Nest teams and facilitated design sessions between teams and potential clients to co-develop solutions. Contributions included: • Documented operational guidelines and processes through key stakeholder interviews.• Led Nest Program with 50 mentors, 36 teams, 7 MBAs and internal staff.• Consulted with graduate-level teams as Launch Lab Program Lead to create and refine business canvases, cash flow documents, and pitch decks for advisory board and investor meetings.• Presented strategic implications of patented research on industries to leading researchers, and developed models to leverage competitive advantage, leading to the successful launch of tech start-ups.

I assessed needs and developed customized financial plans for clients, creating saving and lending strategies that reduced interest fluctuation loss for customers and ensured long-term financial stability. Accomplishments include: • Coached three new advisors through initial client meetings and financial needs analysis process.• Generated $5M in business referral growth through carefully cultivated partnerships. • Transitioned from Financial Services Representative (05/2015 -3/2016) to Financial Advisor. • As Financial Services Representative, presented workshops to 20 to 100 person external stakeholder groups on topics including lending, saving, and budgeting.