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Bill Glenn personal email
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My unique senior-level leadership perspective drives growth by aligning and bridging the often-divergent functions and viewpoints of brand, marketing, sales, and operations. Disconnects across these functions result in performance being "left on the table."Drawing on deep experience in B2B sales, B2B/B2C marketing, and analytics across diverse industries and business sizes, I tailor solutions to seamlessly integrate these functions and maximize growth.My comprehensive approach accelerates performance by identifying key information and insights, assessing brand positioning, optimizing sales strategy, and streamlining related operational processes. Known for my collaborative and adaptable leadership, and delivering rapid results, I quickly provide impactful solutions which drive success.My key skills include:Brand Marketing | Marketing Strategy | Sales Strategy I Sales Operations | Business Analysis | Integrated Marketing | Content Marketing | Digital Marketing | Engagement | Event Marketing | Market Research | Data Analytics | Sales Leadership | Operations | Growth StrategyI’ve also taught these topics to students at SMU, Baylor, and the University of Dallas, as well as fellow business leaders and partners. Leveraging my expertise to teach and develop others in the process of steering businesses to breakout results is a passion of mine._______________________✭ Chief Brand Officer, Chief Marketing Officer, Chief Revenue Officer, Chief Growth Officer, Head of Growth, Fractional CMO, CRO, CBO, SVP or VP Marketing, Vice President of Marketing, VP of Sales and Marketing ✭ SVP or VP INSIGHTS AND ANALYTICS - Co-Founder DBI, launched I&A agency practice, partner in sports analytics start-up, market research, big data, analytics✭ SVP, VP SPONSORSHIPS, EVENTS - Strategy, valuation, negotiation, activation, measurement
The Breakout Group, Llc
View- Website:
- thebreakoutgroup.com
- Employees:
- 3
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Consultant, FounderThe Breakout Group, LlcUnited States -
Chief Marketing And Revenue OfficerPredictive Fitness Mar 2015 - PresentSouthlake, Texas, UsPredictive Fitness is the parent company of TriDot, the Official Training Platform of IRONMAN and winner of Sports Technology Group’s “Best Technology in Data and Analytics (Sports)” for 2024, and RunDot, a similar service as TriDot for endurance running. Predictive Fitness leverages a comprehensive dataset, nSight™ Intelligence Engine and the power of AI to deliver applications that optimize health, fitness, and performance endurance sports performance. in the sports of triathlon, running, swimming, and cycling. Predictive Fitness' artificial intelligence (AI), proprietary normalizing technologies, predictive analytics, and other technologies create solutions for endurance athletes, general fitness, and health-conscious individuals. www.Predictive.fitTriDot is the most advanced and trusted training platform in triathlon for both athletes and coaches. It's powered by AI, based on 20 years of research and has prescribed over 100 million training sessions. For coaches, TriDot processes and analyzes training data that’s otherwise humanly impossible to review, increasing coach productivity and enabling them to provide the most personalized athlete training in the sport. Athletes experience better results, in less training time, with fewer injuries. www.TriDot.com -
Consultant, FounderThe Breakout Group, Llc Sep 2013 - PresentDallas/Fort Worth, Texas, UsThe Breakout Group provides cost-effective sales, marketing, and branding expertise for small to mid-size businesses, including start-ups. Sustainable business growth requires knowledge, experience and evaluation of each of these functions. For example, how to align and bridge sales, account, brand, and marketing strategy to maximize growth. Anything short of this leaves revenue on the table.• Brand research helps define the ideal brand positioning, messaging and targeting by identifying key target market(s), personas and consumer/business behaviors.• Growth depends on a cost-efficient integrated marketing strategy that balances paid and/or earned media through a multi-channel approach. This includes evaluation of digital marketing, content marketing, online marketing, events/trade shows, and public relations. -
Chief Marketing OfficerKinley Construction Aug 2022 - Mar 2024Arlington, Tx, UsDeveloped and executed B2B industrial construction company’s brand, marketing and content strategy, including messaging, sales presentations and collateral, paid media, and overall go-to-market approach. Integrated sales tracking and operations using Pipedrive, Trello, and Zapier to enhance tracking, forecasting and data integrity. Led multiple agencies in approach.• Analyzed and identified an ABM sales strategy. • Designed and published paid LinkedIn ads to leverage ABM approach and generate awareness.• Established content marketing strategy which increased LinkedIn followers over 250%. • Created PR strategy which garnered over 1B media impressions on nearly 1,500 placements.• PR placement included a Dallas Business Journal (DBJ) cover story and DBJ 40 Under 40 Award for CEO.• Re-designed trade show creative presence, sales collateral, and print/digital messaging framework. • Designed research strategy for annual employee surveys to track satisfaction. • Secured company recognition as National Top Workplace in Construction/USA Today Top Workplace -
Chief Marketing OfficerWitherite Law Group Oct 2019 - Oct 2021Dallas, Texas, UsExecutive team member for a personal injury law firm with offices in Texas and Georgia. Responsible for brand strategy, customer experience, lead generation and revenue growth.• Developed new brand marketing strategy and positioning.• Led major rebrand in 2020, including redesign and launch of three websites.• Directed all media planning and buying for traditional and digital paid media. • Redesigned content marketing strategy to reflect new brand positioning and messaging. • Developed and conducted comprehensive brand market research in major markets to confirm market expansion and brand licensing opportunities. -
Adjunct Professor, Marketing And Sport ManagementVarious Schools & Universities 2002 - 2020* SMU (2014-2020): Graduate adjunct professor at SMU (2014-2020) in integrated marketing, content marketing, consumer engagement and sports marketing/sponsorship management. * Baylor University (2005-2015): Board Member of Baylor University's Sports Sponsorship and Sales (S3) Program. Provided leadership, guidance and direction to students and faculty leaders of the program. Adjunct Professor for S3 Sales Management. * University of Dallas (2002-2014): Adjunct Professor in the Graduate School of Business and Graduate School of Sport Management at the University of Dallas, teaching marketing and sponsorship courses and capstone projects. Sport Management School Board Member. -
Vice PresidentLearfield Jan 2019 - Apr 2019Plano, Tx, Us• Provided leadership, participation, consulting and management to 14 merger initiative teams• Addressed merger-related issues of sales training, research, valuation/ROI. • Member of sales task force to revise training to reflect value-based selling. -
Vice President, General ManagerLearfield Aug 2017 - Jan 2019Plano, Tx, Us• P&L ownership for multi-million dollar UofL Athletics, campus, KFC YUM! Center properties. • Led 12-member sales and service team in achieving cross-property revenue objectives.• Team members nominated for four Clyde Awards (Learfield’s highest award).• Restructured sales and service strategy and organization to increase efficiencies. -
Senior Vice President - Marketing And Sponsorship ConsultingThe Marketing Arm Jan 2009 - Sep 2013Dallas, Texas, Us• Attended Omnicom's Senior Management Development Program I and II. • Drove 50% increase in revenue for Fortune 500 clients. Responsible for overall client P&L. • Subject matter expert to TV/print media outlets such as New York Post, and CNBC. • Led Dallas business development and P&L for experiential division with 35 employees. -
Chief Insights Officer, Vice President - Insights And AnalyticsThe Marketing Arm Dec 2004 - Jan 2009Dallas, Texas, Us• Launched and developed the agency's first Insight and Analytics practice.• Co-Founded the industry-leading DBI to evaluate athlete/celebrity sponsorships.• Established analytical tools and built proprietary models to validate and track client ROI. -
Consultant (Director - Sponsorships)At&T Wireless Sep 2004 - Nov 2004Dallas, Tx, UsServed as Director - Sports and Entertainment Sponsorships for then Cingular Wireless.• Managed $30M+ budget, including NASCAR, the NCAA and collegiate and pro teams.• Instrumental in developing the ROI business case to renew the NASCAR agreement. -
Director - Sponsorships And Media ServicesVerizon 1998 - 2003Basking Ridge, Nj, UsManaged sports/entertainment sponsorship strategy across multiple entities/regions. • Generated nearly $200M in revenue and media related to marketing programs. • Designed ROI models and achieved exceptional ROI of as high as 6X+.• Directed media merchandising and brand equity via 150+ film/TV product placements.
Bill Glenn Skills
Bill Glenn Education Details
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University Of Missouri-ColumbiaMarketing -
University Of Missouri-ColumbiaAdvertising -
Harvard Business School Executive EducationExecutive Leadership Training
Frequently Asked Questions about Bill Glenn
What company does Bill Glenn work for?
Bill Glenn works for The Breakout Group, Llc
What is Bill Glenn's role at the current company?
Bill Glenn's current role is Consultant, Founder.
What is Bill Glenn's email address?
Bill Glenn's email address is wi****@****ail.com
What schools did Bill Glenn attend?
Bill Glenn attended University Of Missouri-Columbia, University Of Missouri-Columbia, Harvard Business School Executive Education.
What skills is Bill Glenn known for?
Bill Glenn has skills like Integrated Marketing, Sponsorship, Marketing Strategy, Marketing, Advertising, Strategy, Sports Marketing, Leadership, Marketing Communications, Social Media Marketing, Creative Direction, Relationship Marketing.
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