Brian Godfrey

Brian Godfrey Email and Phone Number

Member Board of Directors @ Off-Road Business Association (ORBA)
Franklin, TN, US
Brian Godfrey's Location
Franklin, Tennessee, United States, United States
Brian Godfrey's Contact Details
About Brian Godfrey

Over the course of his two-decade career in the light truck, off-road automotive, and powersports industries, Brian Godfrey has developed, disrupted, and scaled innovative marketing and sales strategies that have significantly boosted global recognition and revenue growth for the aftermarket’s top brands. He is a recognized thought leader, influencing C-Suite and Board mindsets towards strategic marketing transformation by leveraging traditional and digital marketing, brand strategy, and engagement to supercharge consumer demand.Brian drives sales and brand dominance by crafting and implementing strategic business plans that align with evolving niche consumer and vehicle segments. He thrives in creating holistic B2C and B2B direct sales channels that boost margins while reducing overall costs. His legacy relationships with influencers, athletes, promoters, developers, creatives, distributors, retailers, and OE platform managers facilitate his ability to fast-track growth for his partners.A global leader and industry ambassador who builds collaborative cultures and trust quickly across all levels, inspiring teams and stakeholders to deliver their best work. His eight victories in the famed Mexican 1000 are a testament to achieving excellence as a team.Strategic Sales & Marketing Leadership: Expertise in developing and executing comprehensive sales & marketing strategies that drive brand buzz, retailer engagement, and consumer sales.Operational Excellence: Unwavering organization, self-starter mentality, and creativity in achieving personal and corporate goals.Industry Relations: Unbreakable industry connections worldwide fostering collaboration and partnership.Product & Market Insight: In-depth understanding of truck, Jeep, off-road, and powersports scenes, with a keen eye on evolving consumer trends.Sales & Revenue Growth: Proven ability to juggle budgets, craft winning strategies, and orchestrate massive campaigns that enhance top line sales and overall market share.Digital & Social Media Mastery: Expert in creating engaging social media and website experiences that resonate with target audiences.

Brian Godfrey's Current Company Details
Off-Road Business Association (ORBA)

Off-Road Business Association (Orba)

View
Member Board of Directors
Franklin, TN, US
Website:
orba.biz
Employees:
6
Brian Godfrey Work Experience Details
  • Off-Road Business Association (Orba)
    Member Board Of Directors
    Off-Road Business Association (Orba)
    Franklin, Tn, Us
  • Custom Wheel House, Llc
    Chief Marketing Officer
    Custom Wheel House, Llc Jun 2020 - Jul 2024
    Santa Fe Springs, California, Us
    Reporting directly to the CEO and Investors, I was promoted to Chief Marketing Officer after successfully building a robust sales and marketing foundation. In this role, I architected the comprehensive restructuring of marketing teams, implementing innovative compensation and incentive programs to boost engagement. I directed high-impact marketing campaigns, managing multi-million dollar budgets, and ensuring alignment with overall business goals. I also played a critical role in delivering board presentations, providing insights on business performance, strategic initiatives, and growth opportunities. A key achievement was the creation of a direct digital sales channel that grew to represent 25% of total annual revenue.
  • Custom Wheel House, Llc
    Senior Director Of Sales & Marketing
    Custom Wheel House, Llc Aug 2017 - Jun 2020
    Santa Fe Springs, California, Us
    Initially hired by the founding partners as the Senior Director of Sales and Marketing, I spearheaded the development and implementation of brand and consumer growth strategies. I restructured the sales teams to optimize performance and created innovative incentive programs to drive results. My focus on crafting data-driven strategies and improving sales processes contributed to significant revenue growth. I also took the lead in developing direct-to-consumer sales channels, which became a critical revenue stream for the company.
  • Rigid Industries
    Senior Director Of Marketing
    Rigid Industries Jun 2015 - Jul 2017
    Gilbert, Az, Us
    Hired by the founding partner to lead brand and product strategy post-acquisition, reporting directly to the Division President and Corporate CMO. Architected the rebranding and product portfolio strategy, expanding channels beyond automotive into mining, marine, rescue commercial markets. Fostered key partnerships with Ford, Toyota, and Polaris for tier 1 supply and co-branded aftermarket offerings. Created the digital light visualizer, VIEWPOINT, for in-store and online product comparisons. Implemented a PIM system, developed brand-specific fit guides, and established digital B2B and B2C sales channels. Innovative product classifications and line extensions to highlight key product differentiators and combat rising competition.
  • Fox Factory
    Marketing Director
    Fox Factory Nov 2011 - Jun 2015
    Duluth, Georgia, Us
    Recruited by the CMO with a dotted line to the Division President to manage product lines and develop go-to-market strategies for automotive, powersports, defense, and motorsports clients. Launched new product lines and established key relationships with distributors, retailers, defense contractors, and aftermarket suspension brands. Developed brand-specific fit guides and tailored resources to simplify product selection for dealers and consumers. Established the racer product services department, transforming motorsports marketing into a revenue and demand generation center.
  • King Shock Technology, Inc.
    Marketing Director
    King Shock Technology, Inc. Oct 2009 - Nov 2011
    Onboarded by the owner to establish product and marketing fundamentals in a startup environment. Developed standardized product lines with extensive customization options, making motorsports damper technology accessible to chassis manufacturers, DIY builders, and light truck consumers. Streamlined order processing and integrated accounting software. Established brand trademarks, guidelines, social media presence, and web channels. Cultivated key relationships with viral athletes and influencers to quickly establish niche market dominance.
  • G&R Racing
    Team Manager
    G&R Racing May 2005 - Nov 2009
    Recruited by the team owner to establish a winning off-road desert racing Trophy Truck program. Oversaw a multi-million dollar motorsports budget, onboarded program sponsors, managed race vehicle preparation, logistics, and hospitality vendors. Achieved five overall race wins and Rookie of the Year honors in the premier SCORE and BITD racing series. Pioneered a YouTube video series showcasing the behind-the-scenes operations of a premier off-road motorsports team.
  • Speedway Indoor Kart Racing Center
    Founding Partner & General Manager
    Speedway Indoor Kart Racing Center Apr 2001 - May 2005
    Co-founded one of the nation's first performance indoor kart racing facilities, housed in an 80,000 sqft building in sweltering downtown Phoenix. At the age of 21, invested $150k and grew the business to over $4 million in annual revenue with a team of more than 30 employees. Managed operations including walk-in services, corporate events, leagues, car shows, and driving clinics. Successfully sold the business to the well-known operator K1 Speed.

Brian Godfrey Skills

Marketing Strategy Advertising Marketing Social Media Marketing Product Marketing Product Development Sales Brand Management Online Marketing Marketing Communications Email Marketing Market Research Marketing Management Digital Marketing Competitive Analysis Business Development Management Direct Marketing Strategic Planning Team Building Social Media Trade Shows

Brian Godfrey Education Details

  • Collins College
    Collins College
    Graphic Design
  • Paradise Valley Community College
    Paradise Valley Community College
    And Marketing

Frequently Asked Questions about Brian Godfrey

What company does Brian Godfrey work for?

Brian Godfrey works for Off-Road Business Association (Orba)

What is Brian Godfrey's role at the current company?

Brian Godfrey's current role is Member Board of Directors.

What is Brian Godfrey's email address?

Brian Godfrey's email address is bg****@****fox.com

What is Brian Godfrey's direct phone number?

Brian Godfrey's direct phone number is +160299*****

What schools did Brian Godfrey attend?

Brian Godfrey attended Collins College, Paradise Valley Community College.

What skills is Brian Godfrey known for?

Brian Godfrey has skills like Marketing Strategy, Advertising, Marketing, Social Media Marketing, Product Marketing, Product Development, Sales, Brand Management, Online Marketing, Marketing Communications, Email Marketing, Market Research.

Who are Brian Godfrey's colleagues?

Brian Godfrey's colleagues are Ashlynn Smith, Jaylon Myers, Steve Egbert.

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