Brian Godfrey Email & Phone Number

Franklin, Tn, Us

Santa Fe Springs, California, Us

Reporting directly to the CEO and Investors, I was promoted to Chief Marketing Officer after successfully building a robust sales and marketing foundation. In this role, I architected the comprehensive restructuring of marketing teams, implementing innovative compensation and incentive programs to boost engagement. I directed high-impact marketing campaigns, managing multi-million dollar budgets, and ensuring alignment with overall business goals. I also played a critical role in delivering board presentations, providing insights on business performance, strategic initiatives, and growth opportunities. A key achievement was the creation of a direct digital sales channel that grew to represent 25% of total annual revenue.

Santa Fe Springs, California, Us

Initially hired by the founding partners as the Senior Director of Sales and Marketing, I spearheaded the development and implementation of brand and consumer growth strategies. I restructured the sales teams to optimize performance and created innovative incentive programs to drive results. My focus on crafting data-driven strategies and improving sales processes contributed to significant revenue growth. I also took the lead in developing direct-to-consumer sales channels, which became a critical revenue stream for the company.

Gilbert, Az, Us

Hired by the founding partner to lead brand and product strategy post-acquisition, reporting directly to the Division President and Corporate CMO. Architected the rebranding and product portfolio strategy, expanding channels beyond automotive into mining, marine, rescue commercial markets. Fostered key partnerships with Ford, Toyota, and Polaris for tier 1 supply and co-branded aftermarket offerings. Created the digital light visualizer, VIEWPOINT, for in-store and online product comparisons. Implemented a PIM system, developed brand-specific fit guides, and established digital B2B and B2C sales channels. Innovative product classifications and line extensions to highlight key product differentiators and combat rising competition.

Duluth, Georgia, Us

Recruited by the CMO with a dotted line to the Division President to manage product lines and develop go-to-market strategies for automotive, powersports, defense, and motorsports clients. Launched new product lines and established key relationships with distributors, retailers, defense contractors, and aftermarket suspension brands. Developed brand-specific fit guides and tailored resources to simplify product selection for dealers and consumers. Established the racer product services department, transforming motorsports marketing into a revenue and demand generation center.

Onboarded by the owner to establish product and marketing fundamentals in a startup environment. Developed standardized product lines with extensive customization options, making motorsports damper technology accessible to chassis manufacturers, DIY builders, and light truck consumers. Streamlined order processing and integrated accounting software. Established brand trademarks, guidelines, social media presence, and web channels. Cultivated key relationships with viral athletes and influencers to quickly establish niche market dominance.

Recruited by the team owner to establish a winning off-road desert racing Trophy Truck program. Oversaw a multi-million dollar motorsports budget, onboarded program sponsors, managed race vehicle preparation, logistics, and hospitality vendors. Achieved five overall race wins and Rookie of the Year honors in the premier SCORE and BITD racing series. Pioneered a YouTube video series showcasing the behind-the-scenes operations of a premier off-road motorsports team.

Co-founded one of the nation's first performance indoor kart racing facilities, housed in an 80,000 sqft building in sweltering downtown Phoenix. At the age of 21, invested $150k and grew the business to over $4 million in annual revenue with a team of more than 30 employees. Managed operations including walk-in services, corporate events, leagues, car shows, and driving clinics. Successfully sold the business to the well-known operator K1 Speed.

Bachelor Of Fine Arts (Bfa), Graphic Design

Organizational Leadership, Business Management, And Marketing