Ben Goldstein Email & Phone Number

Chicago, Il, Us

Long Island City, New York, Us

- Spearheaded the creation and approval of marketing assets across four regions (US, PR, DR, Caribbean) for JetBlue's credit card programs and TrueBlue loyalty initiatives.- Led comprehensive marketing campaigns and brand strategy for JetBlue's entire loyalty ecosystem, driving credit card acquisitions, spending, and program engagement.- Played a key role in the development, deployment, and promotion of the 2023 refreshes for the JetBlue credit card portfolio and TrueBlue loyalty program.- Orchestrated record-breaking months for credit card growth and program participation.- Launched new credit cards across multiple markets (US, PR, DR, Caribbean)- Developed and approved marketing assets spanning various channels including email, OOH, web, direct mail, in-airport signage, on-aircraft, paid media, television ads, social media, and other owned-channel assets.

Stamford, Connecticut, Us

- Promoted to Brand Marketing Coordinator upon completion of the “On Deck” Leadership Development Program- Managed marketing campaigns and asset creation for Outlet, Wholesale, and Retail divisions- Responsible for marketing for multi-million dollar grossing online Outlet “microsites” as well as in-store traffic-driving initiatives and strategy- Managed and approved creative assets for email, social media channels, and retail signage- Collaborated with creative, merchandising, and channel marketing teams on initiatives

Stamford, Connecticut, Us

Brand Marketing - Outlet, Wholesale, and Retail Divisions - Led execution of marketing asset creation for Outlet, Wholesale, and Retail divisions- Proposed, strategized, and executed marketing initiatives across multiple business divisionsWholesale Marketing and Operations - Custom, Golf, & Licensing teams- Established, planned, and coordinated marketing campaigns for wholesale business division- Analyzed inventory reports and created marketing assets distributed across multiple channelsAssociate Merchandiser, Men’s Merchandising team- Responsible for setting up Men’s T-Shirts and Retail Custom styles in Centric software- Assembled and analyzed weekly sales reports, gave recommendations to establish product line

Detroit, Michigan, Us

- Advised small businesses in Detroit by enhancing their web presence and marketing strategies to combat COVID's effect on physical store sales, resulting in up to 500% increase in sales for many local Detroit businesses- Provided guidance through website audits, brand strategies, marketing materials, and hands-on meetings customized to each business

Dearborn, Michigan, Us

- Developed a go-to-market brand licensing strategy for the 2020 relaunch of the Ford Bronco - Member of Global Brand Positioning and Licensing Team and Ford Bronco Team- Chosen to be one of six marketing interns company-wide in undergraduate FCG leadership program

Ann Arbor, Michigan, Us

Led team of 10 students in planning and coordinating student organization involvement, outreach, coordination, and marketing for SpringFest Festival (10,000-15,000 attendees)

Westport, Ct, Us

- Created marketing strategies and products for large multinational corporations and brands - Completed projects for companies/brands including Pure Protein, Met-Rx, Body Fortress, Mr. Coffee, the New York Power Authority, and SVP Worldwide. - Specialized in brand partnerships and collaborative campaigns

Created Choice Water, a new brand of bottled spring water that allows consumers to direct a portion of the purchase price to one of two specific local charities (Autism Speaks and Child Advocates of Southwest Connecticut) denoted by different bottle labels. Sold in many stores in Fairfield County, CT and multiple local events.

Bachelor'S Degree, Communication And Media Studies, Business

High School