Freelance Content Strategist, Copywriter, and Content Creator with 5+ years experience working with lifestyle, health, and wellness brands. Awarded an honours B.A. in Rhetoric and Professional Writing from the University of Waterloo, Brittany has expertise in research, storytelling, persuasive writing, and strategic communications. She is passionate about creating engaging and innovative content strategies that promote community, diversity, wellness, and education.In her current role, Brittany is responsible for a blend of Marketing Coordination, Content Strategy, and Content Creation. From coordinating and maintaining client marketing plans through generating content to serve a client’s business objectives. She works closely with all clients and stakeholders to verify strategy, keywords, SEO, content direction, and more, ensuring marketing strategy, plans and analytics are aligned with client goals and standards. Brittany thrives on keeping a steady pulse on the ever-changing trends on social media. She thoroughly researches topics to effectively ghostwrite and design compelling copy for a range of clients across a variety of platforms including websites, blogs, eBooks, newsletters, invitations, and social captions. She quickly develops a deep understanding of various target audiences, while maintaining consistency and nuances of each brand voice. Brittany excels in a team dynamic and has successfully managed several diverse teams to effectively plan and execute multiple projects, content calendars, photoshoots, brand partnerships, contests, Instagram takeovers and live social media events. Brittany is best described as a genuine people person who brings positive energy to everything she creates. She is a motivated self-starter and strategic problem solver with a demonstrated ability to adapt to change in a fast-paced environment. She takes pride in her organizational and time management skills and is praised for her keen eye for detail. She has excellent verbal communication and negotiation skills and understands the importance of empathetic listening and communicating with honesty and kindness.Brittany is passionate about creating healthier and stronger communities and is inspired by brands committed to innovation, growth, and supporting people to feel and perform their best.KEY SKILLS• Copywriting• Content Strategy• Content Creation• Brand Voice and Tone• Social Media Marketing• Data Analytics• Branding & Web Design