Recent collobarations: 247 Commerce, Quickfire Digital, Shoppop, 304 Clothing, Be The Business, StrewberryI work as the CMO and Marketing Director for brands, agencies, and SaaS companies, where I create and implement digital marketing strategies with a focus on human connection. I believe that effective marketing starts with understanding people, which is why my approach is rooted in a human-centric framework. I’ve been fortunate to work with some fantastic clients, including Barclays, PlayStation, Fruit of the Loom, and Jaguar Land Rover, as well as agencies like We Make Websites, Quickfire Digital. My role is a mix of big-picture strategy and hands-on execution, allowing me to build strong relationships and collaborate closely with partners. Through Beyond Greatness, I help businesses stand out by bringing creative ideas to life and turning them into real, measurable results.

KaleidoXcope is a groundbreaking community platform envisioned as a sanctuary for black men. It's a place dedicated to the exchange of stories, experiences, and support in a safe and non-judgemental environment.

In my role as Marketing and Partnerships Lead at Be The Business for the STRIVE programme, I spearhead the strategy and execution of our marketing efforts, with a special focus on empowering ethnic minority businesses through mentorship. My daily activities span across digital marketing, public relations, and forging strategic partnerships, all aimed at elevating the visibility and impact of our programme.I am dedicated to crafting and delivering compelling marketing campaigns, managing our digital presence, and engaging with media to share our mission and successes. Additionally, I cultivate and maintain partnerships that broaden our reach and enhance our offering to the businesses we support.

The role ended due to redundancy.At We Make Websites, I've taken the reins of both marketing and partnership, ensuring strategic alignment with our goals as a leading Shopify Plus agency. This role has seen me driving initiatives , unifying the sales and marketing teams, increasing the quality of leads, excelling in performance marketing, and playing a crucial role in driving revenue and expanding brand awareness across both UK and global markets. Various digital marketing tactics and events locally and globallyMilestone and Deliverables In my role at We Make Websites, I led several key initiatives that significantly enhanced both operational efficiency and market positioning:Successful Migration of HubSpot CRM: Spearheaded the seamless transition to HubSpot CRM, enhancing our capabilities in customer relationship management and data analytics. • Creation and Implementation of Go-To-Market Strategy: Developed and executed a strategic go-to-market plan, increasing brand visibility and market penetration. • Alignment of Sales and Marketing Processes: Streamlined operations between sales and marketing, particularly through the implementation of lead scoring, optimizing collaboration and efficiency. • Revamping Departmental Metrics and OKRs: Redefined key performance indicators and objectives and key results (OKRs) across departments. Notably, I created an attribution model to better understand the quality and source of leads, significantly increasing the number of qualified Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). • Securing Funding for Marketing Initiatives: Through my dedicated efforts, I secured over $70,000 in funding from Shopify for our marketing initiatives. This funding was a critical enabler for our growth and presence in the e-commerce space.These contributions were instrumental in driving operational excellence and positioning WeMate Websites for sustainable growth in the digital arena.

In my role as Head of Marketing & E-commerce, I took charge of shaping and executing the overarching marketing and e-commerce strategy, reporting directly to the CEO. My focus was on hands-on strategic planning and execution, with a clear aim to drive growth, elevate brand positioning, and surpass sales targets. I was responsible for enhancing the quality of leads and excelling in performance marketing, crucial in driving revenue and raising brand awareness in both UK and international markets

I played a key role in strengthening our brand and cementing our reputation as a leader in creative and technological solutions. My focus was on driving strategic growth and maintaining brand consistency, which led to successful initiatives that expanded our global presence and established us as a recognized authority in our industry. It involved not only the development and execution of global marketing strategies but also the nurturing of key partnerships. My responsibilities included ensuring brand coherence across various markets and platforms, a skill that directly translates to managing and improving sales pipelines in a B2B context.My leadership in this role encompassed both innovative strategy and practical implementation, underlining my ability to oversee and synergize sales and marketing efforts to foster growth, brand visibility, and effective market penetration.

In my leadership role as Head of Strategy at Lightbox Digital, I was instrumental in steering the strategic and commercial growth of all client accounts. With a commitment to both visionary planning and tactical execution, I bolstered our reputation and expanded our market footprint.

As the Head of Digital at Indigo River, I played a pivotal role in driving the digital and marketing strategy, leading to substantial growth for a diverse portfolio of B2B and B2C accounts. My leadership directly contributed to the agency's success and the digital innovation implemented across client strategies.

Account manager for Harley-Davidson Europe delivering fully integrated projects