Barbara Guerin

Barbara Guerin Email and Phone Number

Chief Marketing Officer at happn @ happn
Barbara Guerin's Location
Nanterre, Île-de-France, France, France
Barbara Guerin's Contact Details
About Barbara Guerin

A very result driven Chief Marketing officer used to work in international/global/multi country organizations, in the travel space, and now in the app /dating businessVery digital orientated, tech savy and passionate about finding solutions, analyzing trends.At happn, management of a multicountry marketing team and transversal marketing functions: performance, branding, growth marketing, strategy.In Veepee, responsible on top of Marketing of Media space development, operations, creative teams across europe.Main areas of expertize:- Marketing Acquisition: SEA, SEO, Affiliate networks & Metasearch management, media buying & partnership management, RTB- CRM & PRM (Lifecycle/triggers)- Mobile applications strategy, ASO- Analytics team management- Team management and talent development- Budget management optimization, P&L management, Marketing budget plans On & Offline- ecommerce development & site merchandising & animation plans- Brand, PR & Social media strategy and day to day management- Content management

Barbara Guerin's Current Company Details
happn

Happn

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Chief Marketing Officer at happn
Barbara Guerin Work Experience Details
  • Happn
    Chief Marketing Officer
    Happn Apr 2023 - Present
    Paris, Fr
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  • Vente-Privee Devient Veepee
    Cmo - Directrice Marketing Travel & Leisure
    Vente-Privee Devient Veepee Jan 2018 - Apr 2023
    La Plaine Saint-Denis, Fr
    I am in charge, within the Travel & leisure business unit, for all european countries where Veepee operates Travel, of - Marketing strategy & operations including CRM, customer journey, product positioning, merchandising, business planification, animation, Media & key partnerships, project management- B2C & Marketing business analytics: managing our B2C reporting roadmap- Media partnerships: pricing, management of 2 Media sales execs dedicated to Travel (including Carte Rose & partnerships with Tourism Offices- Flash sales production: managing the roadmap & execution of a team of 80 people (including international teams), ensuring the evolution of our processes & tools, financial forecasts- Product roadmap strategy with product teams(navigation, back office)- Event creation for our brands, B2B presentations- Social Media management
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  • Pierre & Vacances Center Parcs Group
    Director Of Ecommerce And Digital Marketing
    Pierre & Vacances Center Parcs Group Jul 2014 - Dec 2017
    Paris Cedex 19, Fr
    - Digital Marketing /Acquisition (SEO/SEA/Affiliate Marketing/Partnerships/Social media acquistion) for the entire group (UK/Netherlands/Belgium/Spain/France/Germany/Switzerland) For Center Parcs, Pierre et Vacances and Sunparcs- Animation and UX development for the group's Websites- Content development: Videos, Photo shooting, product content development- Web design, Website management/development- Mobile site development and acquisition- Management of a team of 50 people across europe- Responsible for the ebusiness sales for the group
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  • Lastminute.Com
    Marketing Director
    Lastminute.Com Aug 2010 - Jul 2014
    Switzerland, Ch
    Managing a team of more than 20 people including:- CRM- Online Marketing acquisition- Site development and merchandising- PR/Brand & Social Media- Mobile development
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  • Ebookers
    Head Of Online Marketing France, Uk & Ireland
    Ebookers Dec 2009 - Jun 2010
    Managing digital marketing for the FR, UK and Irish Market, including:- analytics- SEA- SEO- mobile development- site/merchandising- web projects- managing a team of digital marketers across europe
  • Ebookers
    Director Of Marketing
    Ebookers Aug 2007 - Dec 2009
  • Ebookers France ,Orbitz Wordlwide
    Manager Online Marketing
    Ebookers France ,Orbitz Wordlwide Dec 2006 - Aug 2007
  • Nextedia
    Sea And Online Marketing Manager
    Nextedia Aug 2004 - Dec 2006
    Puteaux, La Défense, Fr
    Managing several millions euros SEA/adwords budgets for pure players and clock and Portare including Sephora, NRJ mobile, ebookers...
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  • Dell
    Online Marketing Assistant
    Dell Jan 2004 - Jul 2004
    Round Rock, Texas, Us
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Barbara Guerin Skills

Online Marketing Sem E Commerce Digital Marketing Online Advertising Seo Affiliate Marketing Web Analytics Ppc Marketing Media Buying Email Marketing Digital Strategy Marketing Strategy Google Adwords Multi Channel Marketing E Business Crm Web Marketing Mobile Advertising Mobile Marketing Display Advertising Google Analytics B2b Analytics Conversion Optimization Search Search Advertising Omniture Organic Search Search Engine Marketing Search Engine Optimization Campaign Management Pay Per Click Customer Relationship Management Management Social Media Marketing Digital Media Social Media Mobile Devices Brand Management

Barbara Guerin Education Details

  • Iae De Lyon
    Iae De Lyon
    Économie Internationale
  • Faculté De Lettres D'Aix-En-Provence
    Faculté De Lettres D'Aix-En-Provence
    Langues Étrangères Appliquées (Lea) Anglais Italien

Frequently Asked Questions about Barbara Guerin

What company does Barbara Guerin work for?

Barbara Guerin works for Happn

What is Barbara Guerin's role at the current company?

Barbara Guerin's current role is Chief Marketing Officer at happn.

What is Barbara Guerin's email address?

Barbara Guerin's email address is ba****@****ail.com

What is Barbara Guerin's direct phone number?

Barbara Guerin's direct phone number is +336826*****

What schools did Barbara Guerin attend?

Barbara Guerin attended Iae De Lyon, Faculté De Lettres D'aix-En-Provence.

What are some of Barbara Guerin's interests?

Barbara Guerin has interest in Collecting Antiques, Exercise, Home Improvement, Shooting, Reading, Sports, The Arts, Golf, Fishing, Home Decoration.

What skills is Barbara Guerin known for?

Barbara Guerin has skills like Online Marketing, Sem, E Commerce, Digital Marketing, Online Advertising, Seo, Affiliate Marketing, Web Analytics, Ppc, Marketing, Media Buying, Email Marketing.

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