Leading multiple teams and products for designing end to end experience associated with owning used car

Managed cross-functional teams of engineers, data scientists, marketing, commercial, and designA launched new business which let us over 2K used car transactions in a monthTook company from YoY negative growth to positive, while maintaining profitability

A pioneer marketplace in online automotive classifieds (backed by iLab Venture) in TurkeyI am responsible for roadmap planning and execution throughout the product lifecycle (web, apps).This includes the gathering and prioritizing of requirements, defining project scope and working closely with engineers, partnership managers and other stakeholders to ensure that company goals are met.- Conduct meetings with all business levels to communicate new initiatives, features and rollout of new features and services both for Mobile and Desktop applications- Developing and adapting the product vision.- Own backlog and priorities of efforts that will improve the value most- Planning and applying A/B tests using tools such as Google Optimize, Optimizely- Keeping an eye on the KPI's like, conversion rate, bounce rate, page views, user count etc.- Analysing user behavior using tools such as Google Analytics, Hotjar. - Growth business and customer value of the both B2B (built online auction platform) and B2C (listings, instant cash offer for cars) productsProduct team size including UX & UI & Analysts: 6

Online marketplace to sell and buy millions of productsI lead self-serve advertising platform for SMEs. It enables them to promote their products and services. They build campaigns directly on the platform, providing them with full control over campaigns, monitored via a dashboard and easy to use reporting tools.- Defining short and long term AD Products strategies.- Implement, operate and improve Advertisement platform on app and web(Search AD, Display AD, Promoted Listings/Sponsored Products, Banners etc.)- Collaborate with developers and designers to manage the AD product roadmap from concept to launch with Agile methodologies. Being responsible for AD products in all aspect- Create, monitor & manage advertising campaign delivery overall performance and detail KPI’s (acquiring new sellers, detecting upsell opportunities, seller adoption, seller retention and so on)- Analyse the E-Commerce marketplace needs, gathering feedback and taking an action for AD product side.- Troubleshooting technical issues for all type of AD products.- Implementing new advertising products based on global trends and inform all sales team.- Making sales reports(weekly,monthly) of AD products to see current situation and inform all sales team AD product’s sales performance by leveraging data insight from BI system (Microstrategy) and Google Analytics- Creating campaigns to uplift of usage of AD products and increase AD sales eventually

- Analyse and report sales data using the statistics methods with Professional Excel as an engineer. - Regarding the analyses, making demand forecasting in monthly periods about channel, regional, distributor and product group .- Taking active role in creating sales budget. Integrating the budget to the ERP system.- Checking and updating the daily, weekly and monthly reports. KPI and Ad-Hoc reports are also among the responsibilities.- Using actively the Business Object reporting tool from the Business Mind tools. Preparing the instant requested reports.- Making meetings every month with the Marketing Department to support the decision-making process using the sales data.

- Following the conducted activities at the foreign purchising department.- Taking part at the Material Planning Department for analysing the planning strategies and learning which methods can be used how.- Learning general information about SAP system and using it.

- Under the works of ETI Cake Factory’s TPM and KAZIEN (using MS Visio), specifying the work-follow one by one. - Analysing one by one all the documents between the departments, and prepare the panorama of the system with the questions of why they are at the related department, what the documents include, what the information is useful for, saves time or not.- Identifiying the information pollution and figure out the ways to avoid.- Bring forward a propasal for simplifying and recovering on the used system (AS-400) with as the perspective I mentioned.

- Following the production and practices at the atelier of the company, quality control process. - Examining the metal cutting process.- Observing the the raw materials’ since it reaches the factory and the process of manufactiring and reaching the customers.