Barbara W. Email & Phone Number

Los Angeles, California, United States

Leads a business-focused shared services team charged with facilitating ticketing operations across all divisions. A bridge of support for stakeholders in all business units, this team focuses on internal communication and coordination, with both tactical and strategic duties. Other areas of focus include product operations support, advanced event services, establishing and enforcing best practices, and acting as a sounding board for ticketing-related innovations.

Los Angeles, California, United States

Los Angeles, California, United States

Senior point of contact for Ticketing and Digital Services operations for AXS clients across North America. I mentor and support a dedicated team of Senior Managers in finding creative ways to respond to both client and internal needs, foster knowledge-sharing across the AXS product line, and ensure responsive, industry-leading service to our ticketing partners.

Greater Los Angeles Area

Led a dedicated group of front-line, top-notch support and service professionals who work as partners with our clients at live event venues across the United States. Equal parts relationship managers and tech support, the AXS Client Services Team advises, assists, and advocates for our venue partners and provides support for all AXS products and services.

Greater Los Angeles Area

Managed all aspects of Outbox event creation, Level 1 technical support, and event sales content for AXS.com.

Greater Los Angeles Area

Managed all aspects of event programming, from initial inquiry to onsale to event day for national venues ranging from general admission concert halls to large stadiums/sports teams.

Baltimore, Maryland Area

Conducted analysis of circulation fulfillment process; worked with client to insource subscription and direct mail marketing functions to improve accountability and customer service

Baltimore, Maryland Area

Directed all ticketing, front of house, marketing, and public relations activities for Maryland's largest professional regional theater with an annual budget of over $7 million. Created a focused, integrated marketing and customer service operation that increased subscriptions by over 35%, with industry-leading patron satisfaction ratings above 90%. Led successful branding and message development effort; created institutional copywriting and messaging standards; oversaw major market research… Show more Directed all ticketing, front of house, marketing, and public relations activities for Maryland's largest professional regional theater with an annual budget of over $7 million. Created a focused, integrated marketing and customer service operation that increased subscriptions by over 35%, with industry-leading patron satisfaction ratings above 90%. Led successful branding and message development effort; created institutional copywriting and messaging standards; oversaw major market research projects; created pricing strategies that grew ticket income by over 50%; wrote and pitched successful corporate marketing sponsorships; acted as the voice of the customer in institutional decision-making; participated in four major strategic plans; served for six years on the theater’s diversity committee. Show less