Bhadresh Prajapati Email and Phone Number

 Responsible for overall business development of Food and FMCG verticals in territory Execute sales and marketing strategies to deliver overall and category sales targets  Recruit, coach and develop a multi-layered team of 61 sales employees. Drive team performance and derive maximum efficiency by leveraging individual skills and incentives Expand B2B network of Udaan by launching new areas and acquiring new buyers Work with supply and operations team to ensure customer retention and revenue growth

 Strategic management of sales and distribution across 9 districts of Rajasthan with 144 wholesale distributors to drive annual turnover of 218 crores.  Train, develop and motivate sales team of 7 SOs, 7 PSRs and commercial team of 2 members through field coaching and in-person meetings. Develop and implement territory wise monthly sales plan and monitor performance to achieve volume and revenue targets.  Strategize and plan expansion of distribution network through appointment and development of wholesale distributors. Demand forecasting and inventory management of more than 400 SKUs  Devise, execute and monitor schemes for trade partners to increase market penetration Develop and execute promotional and visual merchandising activities across territory

 Handle annual business of 43 crores by leading a team of 2 SOs and 10 PSRs through 30 distributors in 7 districts of Assam and Meghalaya Launch Amul’s fresh products through distributor appointment after analyzing market potential through market surveys, retail census surveys and retail listing. Establish and manage an efficient distribution network to expand sales. Plan and conduct Sales promotion and product awareness creation campaigns through innovative initiatives to increase consumer base Design and implement trade schemes, conduct ATL and BTL marketing activities, counter the competition and increase market share of fresh products Analyze sales trend and forecast demand on daily basis to give production planning and co-ordinate with plant team to ensure smooth supply chain operations.

 Manage primary and secondary sales of dry and ambient product range in GT, MT and HoReCa segment in 5 towns with annual turnover of 34 crores through 8 distributors Do effective coverage analysis and distribution expansion by appointing new distributors Maintain and leverage strong relationship with distributors, wholesalers and retailers Train and develop distributors and salesmen with in-depth product knowledge, new product launches, market intelligence, competitor activities and incentive programs Ensure market penetration, product visibility, market hygiene and range availability  Implementation and monitoring of distributor wise sales plan to drive sales targets Sales analysis by using Distribution Management System (DMS) reports to improve distribution width and depth Carry out shop branding, in-shop merchandising and other BTL activities

- Developed an understanding of the behavioural aspects of distributors and retailers to examine the efficiency of sales and distribution network for Gokul milk and milk products in Mumbai market. The three tier distribution channel, with one level channel information system, was analysed to fill up gaps in sales and distribution channel.- Revamped the marketing strategies to increase the milk sale. Through market surveys, an estimation and re-evaluation of distribution cost was done to reset the trade margins and optimize the cost.

- Designed a data collection tool by identifying indicators, envisaging activities, inputs, outputs and outcomes- A sustainable Monitoring and Evaluation (M&E) Framework was developed to assist monitoring and impact assessment of implemented projects.- Enabled the state and district level teams to monitor the progress of projects and take corrective measures.