Manage department of 3-6 ads managers, copywriters, and funnel builders.Responsible for 110+ campaigns and their performance. Personally built and managed over 500 Facebook ad campaigns and 200 direct response funnels in over 100 industries. QA/QC prior to client review of ad and funnel campaigns. Highest ROAS achieved to date - 39.4. Built the funnel and ad campaign that lead to company receiving a 2-comma club award from Clickfunnels. Company appointed Facebook administrator. Managed company paid ads campaigns and initiatives. Responsible for Dashclicks joining the Facebook Marketing Partners program and oversee the management of program. Manage over 110 client relationships (and their clients) in a white label relationship. Proficient in many advanced Facebook ad strategies, Facebook best practices, copywriting, selection of creatives, advanced conversion tracking codes (through GTM, GA, Pixels, and Java) and their placement, integration of third party apps and services, A/B testing, multivariate testing, split URL testing, multipage testing, frequentist and Bayesian a/b testing, UI/UX design, funnel design (direct response and customer journey), and general campaign related maintenance.Improved workflow processes and reduced churn rate by 7%.

- Working cross-functionally with creative teams to develop branding guideline toolkits.- Crafting short- and long-term brand strategies that identify product holes, new markets, and messaging strategies.- Launching brand awareness campaigns across digital media, PR, and partnership marketing that increased user sign-ups by 30%.- Founding, on-boarding, and building relationships with area agencies; serving as the primary point of contact for all projects.- Establishing Content management strategies, Search engine optimized code and layout, An integrated blog or articles section, Email marketing integration.One of the most creative places to work, got the opportunity to be flexible, creative, innovative and experimental, along with that got the great opportunity to improve my management skills by handling three different departments and teams at the same time.

- Establishing Client Relationship Management (CRM) – software and policies.- Redesigning Ecommerce catalogue and product display.- Creating Marketing and loyalty programs.- Managing Shipping and returns, smoothening warehouse management systems for handling multiple operations as well as tracking and monitoring, meeting new marketplace partners for efficient supply chain management.This was one of the most exciting places for me which helped me develop and reshape myself properly, here I learnt the importance of trial and error method to establish strong systems for better outcome.

- Establishing Total Quality Management (TQM) - In order to work towards zero defects within the organization.- Implementing productivity, cost and performance management programs to meet on-time delivery requirements increasing service levels.- Developing and implementing a new barcode system including shipping, receiving, and cycle count transactions reducing indirect labor and producing operational improvements, organizational change, increased customer satisfaction and enhanced profitability.- Providing ongoing operational process analysis, communicating project status and identifying and resolving operational issues and constraints.- Effectively developing and implementing a Loss Prevention ProgramI started working here in my early 20s and understood the importance of discipline and punctuality. I was keen on learning supply chain management and also how to establish new connections in the market through references and research, which helped me in setting up direct chains in the hospitality sector for the commercial goods as well as revamping the brand presence.