- Trained and certified as a “Holistic Therapist”; primarily brought on board to bolster the brand’s social media footprint and visibility with the help of strategic digital marketing campaigns run on social media platforms and official website.- Overhauled the official website; initiated a full-spectrum rebranding exercise that comprised business logo redesign, website redevelopment, and content generation.- Braced social media channels with creative and relatable content (Arabic and English languages) to drive up organic user-brand engagement.- Collaborated with relevant sources and supervised informative, engaging & quality content creation that produced a 70 percent growth in organic followers on social media.- Engaged in managing branding and marketing activations in UAE and regional markets; teamed up with creative & media agencies, cross-functional teams to deliver in line with global brand strategy; served as a point of contact for brand campaign management and analysis.

- Pioneering efforts in executing a complete brand overhaul replete with initiatives to modify and enhance the restaurant’s products’ portfolio; aligned with UAE’s leading food aggregator websites such as Zomato, Talabat and Careem.- Re-mapping the brand’s deliverables, rebuilt the restaurant’s menu design, recipes and presentation, food packaging, orchestrated creative product photoshoots, and introduced new fast-selling items (following stringent market research, consumer behavior analysis, and competitors’ trends).- Running strategic and research-backed marketing campaigns on traditional and digital marketing platforms; participating in leading hotels and hospitality events in the UAE to multiply brand awareness and traction among new and existing clients; recorded a 200 percent increase in footfalls, as a result.- Generated organic interest and publicity via obtaining featurettes on platforms including “Dubai Tourism”, “Dubai 92 FM”, and “Project Chaiwala”, “Frying Pan Adventures”, “Cuptales with Safia”, “My DXB Belly, and “Dubai Favourite".- Continually assessing price-sensitive market demands and trends, and maneuvering marketing and branding strategies accordingly; introduced a new “Lunch and Dinner” menu comprising high-demand items offered at special discounts.- Managing the overall accounts, finance and payments for the restaurant; supervising PRO activities (license renewal, visa and labour card renewal, etc).- Handling the overall operations, sales & marketing, accounts, audit, financials; ensuring all the metrics are in order, duly regulated, and margin for error remains minimal in every aspect of restaurant.- Instated a Waste Management System in the restaurant to mitigate food wastage. Since implementation, the restaurant has recorded up to 20 percent decline in daily wastage.

- Pivoted the entire Geisha brand product lineup – soaps, handwashes, and shower gels – predominantly involved in the products’ overall planning, packaging (artwork included), ensured the product’s messaging, appearance, etc., were in line with target market standards, and liaised with global and regional stakeholders and secured feedbacks and approvals for all aspects of the product.- Handled 250+ SKUs; conducted monthly analysis of brands sales growth, SKU trends and market share, and developed advertising collaterals accordingly across categories.- Coordinated with marketing agencies and spearheaded branding and packaging activities for brands such as Breeze (India) and Geisha (Africa market); - Led cross-functional teams spanning activities including artwork management, vendor management, cataloguing, accounts, payments and invoicing.- Inducted the ARIBA software and boosted the organization and streamlining of agency payments, overall accounting, audit, and financial activities.- Created marketing briefs outlining brand features, communication goals, target personas, and techniques for new product launches, sales events, and branding activities.- Performed in-depth market research and analytics via Neilsen software to determine brands performance across various metrics, and developed detailed and actionable strategies to sustain brand engagement and loyalty in different target markets.

- Pivoted the entire Lux Luxury brand product lineup – soaps, handwashes, and shower gels – predominantly involved in the products’ overall planning, packaging (artwork included), ensured the product’s messaging, appearance, etc., were in line with target market standards, and liaised with global and regional stakeholders and secured feedbacks and approvals for all aspects of the product.- Spent six months collaborating with the Lux Global Team in Singapore modifying the new Lux packaging; modified and fixed design and alignment concerns; received an Appreciation Email for the efforts.- Oversaw the scripting, development, production, and distribution of regional TV commercials for Lux in three languages (Arabic, Hindi, and Malayalam), with a focus on securing appropriate cuts for more conservative regions.- Handled 250+ SKUs; conducted monthly analysis of brands sales growth, SKU trends and market share, and developed advertising collaterals accordingly across categories.- Coordinated with marketing agencies and spearheaded branding and packaging activities for brands such as Vaseline, Lifebuoy and Dove- Led cross-functional teams spanning activities including artwork management, vendor management, cataloguing, accounts, payments and invoicing.- Inducted the ARIBA software and boosted the organization and streamlining of agency payments, overall accounting, audit, and financial activities.- Created marketing briefs outlining brand features, communication goals, target personas, and techniques for new product launches, sales events, and branding activities.- Performed in-depth market research and analytics via Neilsen software to determine brands performance across various metrics, and developed detailed and actionable strategies to sustain brand engagement and loyalty in different target markets.

- Supported HR Manager with Professional Development Program (PDP) by pre-qualifying, liaising, and co-ordinating with candidates and internal management- Conducting 1st round tests, preparing assessments and venues, and co- ordinating with hiring managers and candidates- Co-ordinating and scheduling interviews for successfully hiring 30+ employees- Organised and prepared salary certificates, leave and visa requests, updating employee personal records, ERP trackers and new employee induction records

- Assisted in a photo-shoot for a DSF Campaign by Areej and Illamasqua - Ensured alignment of regional brand architecture, communication and collateral with global for all brands across GCC- Compiled monthly event sponsorship analysis report across brands - Managed admin duties of dispatching and stamping vouchers, coupons, campaign/promotion related stocks and tracking campaigns.- Liaised with cross-functional internal and external teams: VM, Media, Purchasing, PR, Agencies, Suppliers, Malls and Stores- Brands worked with: Missha, Areej, Harvey Nichols, Diptyque, Penhaligons, L'Artisan, Bloomindales and Caron