Haley Lyon Email & Phone Number

Purchase, New York, US

• Support the implementation of digital marketing activations across the PepsiCo Foods NA owned media ecosystem (Web, Email, CRM/Loyalty and Database)
• Lead SEO content development to increase organic visibility of our brands with consumers in search
• Liaise with brand teams, agency partners and internal creative teams to develop digital creative that supports and reinforces the equity of our Trademarks, their distinctive positioning and business objectives
• Support development of CRM, email and content marketing strategies

Dallas, Texas, US

• Actively participated in the day-to-day operations of client accounts, including cross-channel / cross-team project management, performance, and service integration
• Defined and led project scopes, timelines, and budgets in close collaboration with project teams; tracked and reported on progress against schedules and budgets
• Maintained full funnel media budget, providing a roadmap of spend allocation across activities to achieve yearly targets and led quality assurance across all plan inputs
• Worked with media leads to create and foster key partner relationships (Google, Meta, TikTok, Yahoo, etc.)
• Responsible for end-to-end management of monthly billing and POs across all media channels internally and externally with the client
• Communicated strategy and campaign updates to clients via weekly calls, emails, and in-person meetings

Dallas, TX, US

• Led the development and execution of integrated marketing campaigns
• Integrated cross-functional teams to produce strategic brand marketing plans and actively managed projects with adherence to budget specifications and KPI monitoring
• Provided exceptional customer service, developed rapport, and established strategic partnerships
• Handled critical deadlines and short turnarounds in a fast-paced environment

Dallas, Texas, US

• Directed the identification of key market segments and utilized consumer insights to support key accounts, while also establishing leads for business development opportunities
• Created and executed email marketing campaigns to drive sales, which resulted in a 10% overall increase in monthly revenue within 30 days
• Analyzed product margins and adjusted pricing as needed, resulting in an almost 10,000% increase in net profit over the span of 5 months
• Managed vendor relationships key to product delivery and customer retention

Corona, California, US

• Aggressively identified, targeted, and sampled existing and potential accounts, both individually and in partnership with distributors, to maximize shelf space allocated and product offerings carried within an assigned.
• Planned, assembled, and stocked product displays in retail stores, and presented recommendations to retailers regarding product displays and promotional programs
• Coordinated field marketing activities to support sales and program objectives
• Participated in sales training and development programs to help progress in overall success within the beverage industry

Fayetteville, Arkansas, US

• Impacted brand awareness through social media
• Implemented e-commerce strategies for improving inventory management, logistics, and customer service

Frisco, TX, US

• Brought in 50+ leads for partnership meetings
• Designed marketing plans for the upcoming season
• Coordinated events to promote the team

B.S.B.A. In Marketing & Management

Post Graduate Certificate, International Business & Management