Haley Lyon Email & Phone Number

Purchase, New York, Us

• Support the implementation of digital marketing activations across the PepsiCo Foods NA owned media ecosystem (Web, Email, CRM/Loyalty and Database)• Lead SEO content development to increase organic visibility of our brands with consumers in search• Liaise with brand teams, agency partners and internal creative teams to develop digital creative that supports and reinforces the equity of our Trademarks, their distinctive positioning and business objectives• Support development of CRM, email and content marketing strategies

Dallas, Texas, Us

• Actively participated in the day-to-day operations of client accounts, including cross-channel / cross-team project management, performance, and service integration• Defined and led project scopes, timelines, and budgets in close collaboration with project teams; tracked and reported on progress against schedules and budgets• Maintained full funnel media budget, providing a roadmap of spend allocation across activities to achieve yearly targets and led quality assurance across all plan inputs• Worked with media leads to create and foster key partner relationships (Google, Meta, TikTok, Yahoo, etc.)• Responsible for end-to-end management of monthly billing and POs across all media channels internally and externally with the client• Communicated strategy and campaign updates to clients via weekly calls, emails, and in-person meetings• Accountable for driving results against multitude of goals across the funnel and tracked progress toward goals and commitments at an executive level• Helped develop overarching account strategy and ensured day-to-day projects drove toward it

Dallas, Tx, Us

• Led the development and execution of integrated marketing campaigns• Integrated cross-functional teams to produce strategic brand marketing plans and actively managed projects with adherence to budget specifications and KPI monitoring• Provided exceptional customer service, developed rapport, and established strategic partnerships• Handled critical deadlines and short turnarounds in a fast-paced environment

Dallas, Texas, Us

•Directed the identification of key market segments and utilized consumer insights to support key accounts, while also establishing leads for business development opportunities• Created and executed email marketing campaigns to drive sales, which resulted in a 10% overall increase in monthly revenue within 30 days• Analyzed product margins and adjusted pricing as needed, resulting in an almost 10,000% increase in net profit over the span of 5 months• Managed vendor relationships key to product delivery and customer retention

Corona, California, Us

• Aggressively identified, targeted, and sampled existing and potential accounts, both individually and in partnership with distributors, to maximize shelf space allocated and product offerings carried within an assigned territory• Planned, assembled, and stocked product displays in retail stores, and presented recommendations to retailers regarding product displays and promotional programs• Coordinated field marketing activities to support sales and program objectives• Participated in sales training and development programs to help progress in overall success within the beverage industry

Fayetteville, Arkansas, Us

• Impacted brand awareness through social media• Implemented e-commerce strategies for improving inventory management, logistics, and customer service

Frisco, Tx, Us

• Brought in 50+ leads for partnership meetings• Designed marketing plans for the upcoming season• Coordinated events to promote the team

B.S.B.A. In Marketing & Management

Post Graduate Certificate, International Business & Management