Brandon Hall Email & Phone Number

Technology consulting services and mobile product incubator with locations in Austin, San Diego and San Francisco.

The web’s premiere community uploaded and curated audio sample library, empowering DJ’s, producers, and music lovers to easily share and discover sounds for free.

San Francisco, CA, US

• Led mobile products for the #1 free ad-supported video on demand (AVOD) service, building world-class video streaming experiences for movie and TV fans.
• Launched ML, NUX, and browse features that personalized recommendations and optimized content discovery, significantly increasing engagement and retention
• Spearheaded user research, A/B testing, and user feedback programs that led to breakthroughs in customer insight and informed product strategy

New York, US

• Eko is a media and technology company pioneering a new video medium for storytelling that for the first time empowers viewers to shape stories. Managed products and solutions for advertisers and distribution platforms.
• Owned integrations with content and ad tech partners, defining distribution strategies and producing external facing whitepapers. Represented Eko in the Interactive Advertising Bureau and ensured compliance for content.
• Executed several video player updates for improving user experience and engagement, optimizing quality and performance for cross-platform playback on desktop and mobile.
• Designed internal tools to streamline player/content updates, data reporting, and sales demos.

Coordinated imoji’s first platform partnership with Fleksy Keyboard, driving millions of sticker impressions per day on Android and iOS. Advised the executive team on product and monetization strategy, and evangelized imoji’s value proposition to potential developer, artist, and brand partners.

• Award-winning mobile keyboard startup funded by Highland Capital Partners and KPCB. Managed the iOS & Android products and teams, translating broad vision into decisive action.
• Grew Fleksy to over 10M downloads with zero advertising spend.
• Deployed Fleksy on all platforms (iOS, Android, Samsung smartwatches) and 50+ languages.
• Planned and executed marketing strategies to drive growth and re-engagement.
• Designed UI/UX mockups and wireframes for numerous features.
• Cultivated and managed relationships with all business partners for content, monetization, marketing, and OEM deals.

• A free-to-play social games studio funded by Azure Capital Partners. Partnered with all game teams to optimize monetization, retention and engagement across 14 titles. Produced large-scope releases for the hit iOS game.
• Evaluated potential mobile advertising solutions and established the studio’s first platform advertising strategy that optimized fill rate, revenue, and user experience.
• Negotiated terms and conditions with several ad provider networks and managed the ongoing relationships to drive WoW improvements to eCPM, eCPV and engagement.
• Conducted extensive analysis and A/B tests to generate and surface insights for actionable improvements to engagement, reach, revenue, and retention.
• Coordinated with an external partner to successfully port Dragon Skies to Android and launch on Google Play.

San Francisco, California, US

• Cutting-edge mobile location-based games startup funded by KPCB and Accel. Responsible for the Live Services operations and release schedule for the hit iOS game MyTown 2 (#10 Top grossing). Managed KPI reporting and.
• Established Booyah’s Live Services process, leading a cross-functional team of 10 to exceed MyTown 2’s revenue goals each quarter.
• Evaluated the efficacy of feature releases through extensive A/B testing and KPI analysis, identifying a feature redesign opportunity that increased payer revenue by 30%.
• Designed and implemented a major update to the core loop that resulted in a 50% increase in daily user engagement.
• Coordinated with the analytics team to create daily reporting and KPI dashboards, and presented analysis and recommendations to the executive team in weekly business reviews.
• Spearheaded the development of internal tools that improved efficiency for release deployment, metrics reporting, localization, asset creation, and App Store optimization.

Cupertino, California, US

• Member of a 2 year rotational program where I worked in several areas of Apple managing finance and sales based projects (3 month rotations).
• Published company-wide sales and OPEX results and presented analysis for weekly business reviews with the COO, CFO and regional partners.
• Analyzed iPhone reseller performance and set future sales targets and commission program initiatives, driving incremental increases in iPhone sales across the EMEA region.
• Prepared sales forecasts using scenario-based modeling, interpreting potential macro influences that enhanced data integrity and enabled sales reps to maximize opportunities.
• Developed automated reporting solutions and capabilities that deliver scale and accuracy for numerous teams, reducing manual time spent by 90%.
• Coordinated with education sales representatives to negotiate product discounts for universities and other schools.

New York, NY, US

• Researched and evaluated existing and potential client accounts.
• Developed searchable excel databases and client catalogues.
• Performed financial analysis and updated mutual fund matrixes.
• Crafted presentation materials for new client offers and business proposals.