Brendan C. Hall, M. Ed Email & Phone Number

Boston, MA, US

Beverly, Massachusetts, United States

Direct all aspects of esports ecosystem on Endicott campus and beyond. This includes managing all competitive esports teams, recreational activities on campus, recruiting students to Esports Management major, teaching esports management curriculum, programming events for gaming center, and connecting students with industry professionals for.

Foxborough, Massachusetts, United States

• Responsible for creation, execution and oversight of strategies across email, social, content, partnerships, public relations, and media buying for all of Oxygen's brands, including the Boston Uprising and Boston.
• Managed and executed email and paid social strategy up to and through Call of Duty Major II tournament in Boston, hosted by OXG. Event sold $250,915 in tickets, $62,015 in merchandise, and had as many as 306,000.
• Successfully migrated company to new customer relationship management system in fall 2022. Email campaigns averaging 40-45 percent open rates since migration.
• Manage and execute paid social campaigns for all OXG brands, with click rates averaging 2-4 percent and cost per click averaging $0.25 to $0.55. Highlights include:—Monthly birthday party bookings at Helix increased by.
• Manage organic social campaigns for nine Helix-branded social accounts across Twitter, Facebook and Instagram.
• Create and execute marketing campaigns for watch parties for Uprising and Breach teams. RSVP’s average 100-300 attendees.

Boston, Massachusetts

• Created all messaging and programming around five-day free virtual summit, Blitz ’21, attended by more than 10,000 football coaches. Event generated more than $300,000 in pipeline for Hudl product sales..
• Published “DNA of a Stat” campaign in fall 2019 exploring advanced analytics offered by Hudl products. Generated more than $122,000 in revenue, most of it 6-9 months after publishing.
• Write CEO speeches for emails and public speaking engagements, including Blitz ’21 summit and 2020 Texas High School Coaches Association (THSCA) convention.
• Collaborated with content partners for 2020 whitepaper exploring three-year trends in high school football data. Attributed to more than $75,000 in revenue.
• Launched monthly newsletter for football customers, with an average open rate of 22-25 percent on send list of 230,000. Connected to $30,000 in closed leads over first six months.
• Create brand statement manifestos for Hudl product releases, including Hudl Beta experience and Focus Outdoor AI camera for stadiums.

Burlington, Massachusetts

• Edit and publish content revolving around the four major Boston sports teams to appear on NBCSportsBoston.com, including both contributions and original writing.
• Communicate daily with digital team, including columnists, beat writers and fellow editors, on editorial strategy and creative brainstorming.
• Responsible for lining up production schedules for all of NBC Sports Boston’s daily shows. Communicate with affiliate desks for acquiring rights to third-party content.
• Track daily traffic metrics and schedule social posts accordingly for promoting content on Twitter and Facebook accounts. This includes tracking viral trends with CrowdTangle and Adobe Experience Cloud.

Boston, Massachusetts

• Consulting on marketing, social and public relations strategies for a new sports video social platform powered by athletes, fans and analytics. Launched in 2019.

• Edit and write original content with national perspective on USA TODAY High School Sports.
• Broke national news items related to MLB draft prospects.
• Responsible for creation and curation of videos to accompany stories appearing on The Big Lead as well as high school section.
• Collect photos of top high school athletes across the country for use in high school content, including videos and photo galleries.
• Vote in selection of all-time All-USA teams as part of the selection’s 35th anniversary.
• Schedule posts for USA Today High School Sports’ Twitter and Facebook accounts.

Wilmington, MA

• Edit content to appear on BaseballAmerica.com, including minor league prospects and college baseball.
• Responsible for re-formatting thousands of archived stories in anticipation of the site’s redesign in March 2018.
• Schedule posts for Baseball America’s Twitter and Facebook accounts.

Bristol, CT

• Edited wide variety of content objects, including copy and line editing, managing an overall style and voice, and working with subject matter experts for specific content types.
• Curated transaction-based “rumors” from various sources, including ESPN and trusted third parties.
• Used social media monitoring tools to discover pre-viral content and write stories for posting.
• Wrote and sent mobile alerts with short, accurate and engaging headlines.
• Contributed to the Live team’s Super Bowl LI coverage, providing Boston reactions.
• Contributed to NFL team’s NFL Draft coverage and provided feature story.

Foxborough, MA

• Built and launched high school section in Aug. 2010 which averaged nearly one million page views per month at its peak and it surpassed 4.2 million page views the final three years
• Responsible for the high school blog that was responsible for one-third of total site traffic on ESPNBoston.com.
• In charge of collection and creation of majority of photo content, both action and profile shots.
• Used social media to invite reader interaction, including embedding tweets in blog entries. Over 16,000 Twitter followers.
• Broke numerous recruiting stories on high school prospects.
• Created popular “Mr. Football” award, given annually to the state's top football player, which was the only award of its kind presented in Massachusetts.

• Backup writer, Boston Bruins beat, 09-10 season; covered 75 percent of home games and practices
• Covered Patriots, Celtics, Revolution and Hockey East beats on regular basis.
• Contributing credit in 2006 APSE award-winning investigative report by Bob Hohler, “Few Minorities Get the Reins in College Football.”
• Wrote high school sports notebooks twice a week for Globe West; occasionally wrote front-page high school features.
• Contributed breaking news and video to high school sports blog.

• Part-time writer on sports desk, Jan. 2008 - June 2009. Assisted with agate and high school coverage.
• Covered UMass football and basketball, Holy Cross basketball and hockey, as well as arena football team New England Surge.
• Wrote features and game stories on high school and college sports.
• Correspondent, September 2005 to December 2007. Intern, May 2005 to August 2005.

Master Of Education - Med, Athletic Administration

B.S., Journalism, History

Activities and Societies: Massachusetts Daily Collegian