Brad Handley Email & Phone Number

United States

Los Angeles, California, Us

Los Angeles, California, Us

Los Angeles, California, Us

Carlsbad, California, Us

Carlsbad, California, Us

Carlsbad, California, Us

Carlsbad, California, Us

Carlsbad, California, Us

• Partner with national account customers to develop assortment strategies to optimize product mix, shelf space, merchandising tools, and price promotions• Leverage SPS Commerce Performance Analytics to perform SKU/Store level analysis to recognize replenishment opportunities based on inventory, forecasted sales, seasonality, and product life cycle• Provide insights to organization utilizing: - Customer specific sell through analytics - Industry knowledge base sources such as Golf Datatech and the National Golf Foundation• Deliver category specific assortment plans to demand planning and forecast groups• Demand Planning for National Accounts ($200M)• Sales planning and forecasting for National Accounts ($200M)

Carlsbad, California, Us

• Provide analytic insights to the national account teams utilizing customer specific sell through reporting• Consolidate disparate data sources and normalized data for reporting• Track account KPI’s from top level to store level sales• Conduct ad-hoc reporting to analyze sales promotions and product launches • Maintain industry market share reporting

Atlanta, Georgia, Us

• Responsible for maximizing sales and revenue growth for National Account customers• Analyze industry data to develop targeted sales strategies • Identify profitable business relationships with new customers• Recommend maximum exposure of HD Supply amongst targeted prospects • Assess the feasibility and strength of projects, campaigns and strategies as they affect accounts • Develop, recommend, and implement trend based sales campaigns for government agencies• Analyze sales data and government agency buying habits and patterns

Atlanta, Georgia, Us

*Track and analyze ROI of events (sales, interactions, visitors, account creations, etc.) *Develop show goals and objectives *Manage post-show reporting and measurement *Track all show expenses and ensure show stays within budget *Work effectively with cross functional stakeholders *Develop and implement strategies to meet company and industry goals *Develop and implement show specific collateral *Vendor management and negotiation *Incorporate corporate branding by ensuring cohesiveness with trade shows/events and overall corporate message, including logos, colors, and graphics. Display products through hands-on and interactive demonstrations by implementing experiential branding at trade shows and events. *Boost promotions by creating postcards, invitations, flyers, apparel, give-away items, and contests/raffles to drive traffic and awareness. *Manage shipping logistics by packing/labeling/shipping display products to trade shows and events and scheduling pickup/delivery of merchandise, including international shipments

Atlanta, Georgia, Us

• Coordinate logistics for ~100 tradeshows annually, which includes: - Association contracts- Show services contracts- Booth property management- Shipping and freight contracts- Lead retrieval and tracking• Developed communication plan and composed all communications between the event marketing team and the sales team

• Research and create annual marketing plan to successfully advance and promote the brand of the organization• Obtain sponsorship for marketing campaigns through funding proposals and Co-Op grant submissions• Successfully manage and produce major marketing events for San Diego security professionals• Create email campaigns, develop messaging, track responsiveness, and analyze effectiveness of campaigns• Coordinate tradeshows, luncheons, and seminar events • Compose and coordinate press releases for industry trade sites and publications• Manage the development and design of marketing collateral and sales literature• Manage, establish, and continually improve web presence• Manage website creation from inception to implementation • Conduct marketing lead analysis and tracking • Create and maintain closed loop marketing system for sales team• Manage vendor marketing channel relationships to continually coordinate successful events