Saratoga Lighting Holdings, USA, formed CEMA Electric in Jan 2007 from the acquisition of General Electric’s Consumer & Specialty Lighting Business in India; it is a company focused on the global lighting industry and has operations in several countries including USA, China and India. CEMA Electric owns the CEMA brand and possessed license from General Electric Corp till 2015 to manufacture and market consumer, auto & showbiz lighting products under the GE brand name in India, Sri Lanka… Show more Saratoga Lighting Holdings, USA, formed CEMA Electric in Jan 2007 from the acquisition of General Electric’s Consumer & Specialty Lighting Business in India; it is a company focused on the global lighting industry and has operations in several countries including USA, China and India. CEMA Electric owns the CEMA brand and possessed license from General Electric Corp till 2015 to manufacture and market consumer, auto & showbiz lighting products under the GE brand name in India, Sri Lanka, Bangladesh, Nepal, Bhutan and Maldives.• Spearheading Sales & Marketing for CEMA brand lighting products in India, managing retail distribution and projects business.• Leading a team of Regional Sales Managers, Product Managers, Area Sales Managers, and frontline sales staff.• Developing a diverse product portfolio, including Home & Business lighting, and previously Auto & Showbiz Lighting.• Managing the business transition from GE to CEMA, ensuring retention of key employees.• Implementing digitisation solutions and optimising lighting solutions for large customers.• Managing logistics and vendor development, with a focus on cost reduction and process optimisation.• Negotiating supply contracts and strategic tie-ups with companies in China.• Enhancing bottom-line profitability during challenging lockdowns through strategic initiatives.• Implementing a customer-centric approach to optimise lighting solutions for large customers, resulting in increase in customer satisfaction scores and repeat business.• Conceptualised and developed an award-winning FTL Fixture, winning the 2012 CII Design Excellence Award.• Achieved growth in sales of GE brand products in South Asia, focusing on India, Bangladesh & Sri Lanka. Show less

-Oversaw India retail distribution business, strategic planning and marketing.-Designed and implemented new pricing strategies.-Supported the B2B business for light source products.-Part of global new product introduction team.

- Complete responsibility of all light source products in India.- Successfully built a new portfolio of CFL.- Rationalized the product portfolio geared towards profitability and growth.- Part of the Asia Pacific marketing team, reporting to GM –Marketing for Asia Pacific.

- Grew sales of GE & CEMA consumer/distribution business of Western Region based out of Mumbai. - Rationalized warehouse operations in the region.- Lead a team of 20+ front line sales team and 4 managers. - Introduced a “Corporate Super Distributor” concept in the company for half of Maharashtra & MP.

- Complete responsibility of light sources, including bottom-line. - Launched automotive & showbiz lamps for aftermarket sales.- Rationalized GE & CEMA brand pricing using Six Sigma rigor including design of experiment, resulting in margin increase of 3%.

-Worked on packaging makeover project.- Complete responsibility of pricing function including project business pricing.

- Job responsibilities included training, mentoring & supervising Six Sigma Green Belts.- Worked on various Six Sigma projects in transactional quality.- Part of the GE Global Six Sigma Quality Team.

Handled sales & distribution of Eastern Uttar Pradesh, Bihar & Nepal.

Responsibility of sales & service of TV & other consumer durables in Eastern Uttar Pradesh.

- Complete responsibility of VIP luggage business in assigned area.- Introduced new concepts of distribution & franchisee.