Bhanu Priya Bhowmik Email and Phone Number

• Led the deployment and configuration of the Infrastructure Asset Management System (IAMS) for Saudi Arabia’s Ministry of Transport and Logistic Services, in collaboration with Applus+. Managed database integration and large-scale road asset analysis using dTIMS®, ensuring cybersecurity compliance. Developed IT tools and 10 dashboards for management to enhance road asset data visualization, aiding strategic maintenance and budgeting decisions.• Directed the implementation of the dTIMS Complete Enterprise Platform for the Danish Road Directorate (Vejdirektoratet) in a SaaS environment. Partnered with Deighton and Atkins Denmark to deploy a comprehensive asset management system, improving infrastructure maintenance, capital investment, and planning. Enhanced data validity, automated collection, and efficiency, with potential expansion into other assets.• Created and maintained detailed project plans including activities, timelines, resources, and dependencies to ensure successful product launches.• Monitored project progress and managed RAID processes to identify and mitigate risks and issues, updating plans regularly.• Communicated with stakeholders weekly through Scrum meetings and product reviews, providing updates and addressing concerns.• Developed and managed KPIs, dashboards, and reports using Tableau and Power BI for effective data visualization and analysis.• Automated data integration with ETL/ELT processes and managed data using Azure and AMS platforms to ensure consistent quality and effective reporting.• Coordinated daily with clients, consultants, contractors, and stakeholders to ensure smooth project execution.• Led Lean-Agile programs with budgets exceeding $200K, enhancing team efficiency by 25% through Agile methodologies.• Created detailed project schedules using Microsoft Project, delivering weekly updates to leadership and ensuring project goal compliance.

• Led the design and development of Aardman’s new corporate website, aligning it with their brand refresh while enhancing usability and lead generation. Achieved significant improvements, including a 1,790% increase in video completions, a 200% boost in session duration, and doubled social media traffic. Introduced creative elements reflecting Aardman's Claymation style, such as thumbprints and playful interactions, which were well-received. The site, built on a headless CMS, streamlined content management across platforms and earned multiple awards, including a Webby Honoree.• Managed Salesforce implementation and integration, leading a team of developers and administrators to complete the project on time and within budget.• Conducted user training sessions to drive adoption and effective use of Salesforce.• Oversaw ongoing Salesforce maintenance and updates, ensuring system performance and alignment with business needs.• Led full-cycle SAAS projects, from initiation to closure, enhancing customer satisfaction and revenue growth.• Performed user research using interviews, surveys, and usability testing, and analyzed data with Firebase Analytics to track user engagement and conversion rates.• Created information architecture, including user flows, sitemaps, and wireframes, using card sorting and tree testing.• Directed cross-functional teams, collaborated with product managers on requirements and project plans, and ensured effective communication through regular status meetings.• Implemented DevOps practices and provided design leadership to improve software deployments.• Revamped recruitment with an online onboarding solution, reducing time-to-hire by 20–25%.• Developed strategies and rebranding initiatives that increased client revenue by 77% and improved supply chain productivity by 45%.

• Led the upgrade of Shopster 5.0, boosting Indian retail competitiveness with AI-driven video commerce and WebBot capabilities. Implemented for brands like Kiehls, Tommy Hilfiger, and Marks & Spencer, Shopster now supports 1,500+ stores and 3 million customers.• Implemented Easyrewardz Conversational AI Toolkit for over 150 brands, including Bata and Tommy Hilfiger, enhancing sales and ROI.• Enabled WhatsApp Shopping with product catalogs, automated search suggestions, video shopping assistance, and customer feedback.• Developed Digital Receipt features, including customized receipts, personalized offers, and SMS/WhatsApp delivery.• Integrated digital payment options, covering gift vouchers, bank payments, corporate incentives, and credit card transactions.• Implemented an Appointment Scheduler for locating stores, identifying nearest locations, and scheduling visits.• Led business and digital transformation initiatives, leveraging IT and data skills for solution delivery and product management.• Utilized Google Analytics for tracking website traffic, user behavior, and KPIs to inform decisions.• Analyzed SEO performance and paid search campaigns to improve keyword rankings and click-through rates.• Used Firebase Analytics to monitor and optimize app performance, user engagement, and retention.• Developed custom E-commerce solutions with data flow diagrams and process analysis for web and CRM applications.• Managed and optimized paid advertising campaigns across Google Ads, Facebook Ads, and other channels for better ROI.• Created user guides and conducted training to ensure effective use of solutions.• Translated business requirements into functional specifications and SLAs, aligning IT and data expertise.• Led systems implementations using SDLC and Scrum methodologies, focusing on application design, development, and integration.• Enhanced website performance, improving clickstream data, social media activity, and conversion rates by 75% YoY.

Responsibilities:● Emphasized business insights and end-to-end project delivery.● Analyzed business requirements and needs, collaborated cross-functionally with stakeholders.● Managed feedback loop with offshore resources.● Built and managed team of Analysts, Data Scientists, and Statisticians.● Oversaw SAAS projects from initiation to closure, ensuring adherence to scope, budget, and timeline.● Prioritized project tasks and refined backlog.● Coordinated sub-teams and identified areas for data mining/machine learning/statistics.● Managed internal and external communications effectively.● Collaborated with International Regional leads and design/delivery teams to improve delivery approach and processes.● Coordinated registration-related materials, monitored and evaluated performance of executives and associates.● Liaised with clients and communicated results effectively.● Drove business value and prioritized initiatives● Defined project scope and objectives, led project team through Waterfall and Agile methodology.● Managed concept-to-launch of front-end solutions for online customers.● Oversaw Projects with popular content management systems like WordPress, Drupal or Joomla.● Performed content organization, taxonomy and metadata management.● Experienced in managing user permissions, workflows and version control within a CMS.● Analyzed and researched high-profile changes in banking business● Facilitated and led project-related meetings and assisted project managers in planning and executing SAAS projects and Mobile app development including iOS and Android Apps.● Developed project schedules, negotiated key milestones and timelines.● Led project team through requirements gathering, testing, and deployment.● Managed coordination and communication between clients and internal team.● Performed scope defining, prototype modelling, resource analysis, and planning.

Responsibilities:• Managed concept-to-launch of various front-end solution enabling products for online customers.• Lead project team of designers and developers through the requirements gathering, build, testing and deployment of java applications and content updates to support on- and off-line campaigns through proper troubleshooting and prioritization methods.• Managed coordination and communication between the clients and the internal team.• Experienced with WordPress and WixPro Content Management Systems.• Perform Scope defining, prototype Modelling, resource analysis and planning to evaluate the technical knowledge and personnel requirements and provide them with it.• Develop requirements, estimates, and schedules for the software and Web development projects.• Establish milestones, anticipates issues, and monitors adherence to project scope, requirements and design documents, schedules, and to the web development process.• Assume day-to-day responsibility for ensuring that the project is completed on time and within budget, and that all deliverables are of the highest qualityAchievements:• Recognized and appreciated for Project of the Year award – 2014-15.• Awarded as Employee of the Year – 2015-16

Responsibilities:● Communicate with clients to understand project requirements and objectives● Collaborate with various departments to design media-rich learning objects● Create, revise, and adapt multimedia materials to support online teaching● Oversee deployment of multimedia content and provide troubleshooting support● Recommend improvements to course development processes and stay current on multimedia trends● Verify final output with client expectations and report any inconsistencies and deliver presentations to business stakeholders using data.● Strengthen relationships with other departments through collaboration, participate in recruiting and training team members and manage internal and external communications effectively.● Work with graphics team to develop consistent media forms. Update clients on project progress regularly.● Liaise with design teams to finalize marketing materials and provide technical knowledge to meet project obligations.

Responsibilities:• Communicate with graphics team and help them in developing graphics media forms that are consistent with project objectives and have the capacity to attract attention from clients.• Liaise with the designing teams to draft and finalize designs for marketing materials such as brochure, pamphlets, visuals, animation, logo, mascot, flyers, cards etc. • Provide the teams with the technical knowledge to fulfill project obligations and meet quality standards.• Update the clients on the project progress from time to time.