Bharat Mittal Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Mumbai, Maharashtra, India

Mumbai

- Consult and startegise marketing automation solutions for prospects as well as existing clients- Handling clients and prospects from US, MENA and SEA region- Suggest solutions for real retention problems faced by clients using WebEngage- Helping build retention and cross channel marketing strategy for businesses like eBay.com, Majid Al Futtaim, Souq.com, Wadi.com, Extrastores.com, Saco.ksa.com, Aster Pharmacy, Walif - Tejuri.com by Govt. of Dubai, Taj hotels and Resorts, Oberoi Hotels and Resorts, Jet Airways, Makemytrip.com, Goibibo.com, Myntra.com, Flipkart.com and many more businesses from Middle East and South East Asia.- Analyse users data based upon RFM model and come up with a plan of action to tap the each segment of users with right communication- Implement use-cases based upon user cohorts and funnels- Lead a team of pre-sales managers and guide them for success- Support sales team in driving closures by spear heading Proof of Concepts, feature level discussions, customised product demos, enabling technical implementations, etc. Jointly owning up the Sales targets for the organisation- I directly report to my CEO and am involved in many of his special initiatives. One of such initiatives being https://stopmarketingstartengaging.com/engagemint/ I was the Chief Convenor for this Retention Marketing Conference. https://blog.webengage.com/2018/03/18/engagemint-asias-largest-retention-marketing-conclave/

Mumbai Area, India

- Managed End to End Customer Retention- Implemented various Multi-channel Lifecycle Campaigns helping in better retention [Emails, SMS, Push, In-app]- Based upon RFM buckets of users, implemented segmented marketing campaigns- Initiated and implemented Trigger based marketing communications- Setting up behavioural campaigns- Hands on experience of working with marketing automation tools like Clevertap and MoEngage- Creation and Maintenance of monthly marketing calendar

Mumbai Area, India

Took charge of the Retention Vertical of the Marketing Team. Identified and developed Marketing Automation tools. Developed Growth Hacks to reduce human intervention. Led retention activities and stopped de-growth focusing on customer LTV. • Identify different user groups and plan communication with them through Push Notifications, SMS and E-mailers leading increased engagement with active users & revival of inactive users• Worked extensively on Push Notifications as a medium to improve retention. Led structure for Personalized Notifications as per user preference of food type, restaurant, time of ordering, day of ordering et al.• Identified measurement criteria of each activity, measured performance day-on-day basis, made changes accordingly and improved every day. Briefed BI team for creation of performance dashboards on Periscope and Mix Panel.• Improved monthly cohorts by 6% since Feb. Increased order numbers by 9% in March month, also marking the highest number of orders in last six months on a single day.• Built a Smart Notification Engine to automate timely & relevant communication with the users• Worked on Marketing Automation tools like Mail Chimp and Exact Target Sales Force. Also used Facebook Re-marketing ads for bringing users back.• Used Google Analytics to constantly monitor user trends and product performance. • Worked as Copy Head for all the communications.• Conceptualizing, standardizing and deploying marketing campaigns at the national level. Planned and executed WT20 Campaign, IPL Campaign and Special Activities for Loyal Users.• Interacted with users on regular basis for feedback/suggestions on new product features, issues in their experience and their expectations.

Mumbai Area, India

Category Management: • Based upon data, selected the restaurants to be included in the category, decided the pricing strategy of the offerings worked out various offers and discounts keeping a check on small margins in food & beverage industry.• Worked on Sales and Growth hacks increasing OTR of the category. The efforts resulted in increasing the category sales from 5-6% to 15%. • Worked closely with Product & Tech team on product optimization laying heavy emphasis on data. Brought about Product Changes to enhance User Experience. E.g: Various Quick Filters, offer and discount banners, et al. • Managed vendors and restaurants, created adequate SKUs based upon user requirements. • Revamped Dishes Category to include an element of discovery in the food combos offered based upon consumer insights. • Conducted a pilot & successfully launched the revamped product in Mumbai & Bangalore by introducing daily changing menus .• Planned Daily Menus with food expert providing ideal data based on past ordering pattern and consumer insights.Content and Operations: • Built a content team of 50+ including photographers, photo editors, quality auditors, writers, data executives and MIS Established a process for photography and content generation for “Dishes” category across 6 Tier I cities • Laid the foundation for food photography by drafting detailed guidelines to ensure quality output in any dynamic on-field situation. Advised photographers on food styling with simple yet efficient DIY.• Monitored content quality on daily basis and suggested corrective measures for improvement • In price sensitive ecommerce photography industry executed entire food photography below a budget of Rs.75 per image. • Ensured quality standards are followed and smooth flow of agency-company communication• Built and rolled out dish data process that tied in all the stakeholders across vertical from data collection to verification

Mumbai, India.

Roadies X2Involved in planning the creative structure of the season. Planned and Executed the tasks for entire season.Handpicked the best cast for the show out of more than 10000 applicants across country.

Mumbai Area, India

Co-founded a young design solutions start-up in Powai Mumbai, that excels at designing and producing success driven communication solutions for marketing, branding, CSR and HR activities. Worked with Godrej Industries Ltd. on launch and activities of Good & Green initiative, L’Oreal India,Tata Communications, Ambuja Cement, Dominos India and Kailash Kher to name a few.Entrepreneurial Profile Summary:• Business Development - Developed and built a business from startup to a 7 digit turnover generating agency. Identified new potential clients. Met and understood their needs, aims and objectives. Undertook negotiations and led closure of deals.• Creative Direction - Broke down clients’ objectives into a creative brief for the team. Decided the message and tone of the design campaign. Led design team, kept them in-tune with latest design and business trends.• Operations Optimisation - Coordinated projects for timely completion within budget. Evaluate and choose appropriate media. Ensured cross-platform consistency of brand's Integrated Marketing Communication. Advised on branding, product optimisation and pricing strategy.• Resource Management - Formed a strong base of resourceful printers, merchandisers, outdoor agencies and web & app coders. Efficient vendor relationship which facilitated flexible credit cycles. Executed print and merchandising projects of varied scales.• Hiring and Office Management - Hired efficient team of designers and account managers who could resonate with company’s goals. Bootstrapped and effectively managed office operations within shoestring budget.

Mumbai Area, India, Dubai, Hongkong, New Delhi, Hyderabad, Pune

Conceptualised and produced shows like Masterchef India, MTV Roadies and MTV Splitsvilla to name a few.Was associated with prominent media giants like Star Tv, Sony TV, BBC Worldwide, Channel V and Colosceum Media.Direction and Ideation:• Conceptualized new formats for reality television keeping in mind channel's audience and programming objectives• Designed offsite tasks for Roadies X2, MasterChef India 2, Splitsvilla and Perfect Couple enhancing the scale of the show• Ideated and scripted episode flows keeping in mind creative objectives of the format• Directed contestant’s character sketches to facilitate connection with the distant TV audience and increase engagement• Handpicked the cast for Roadies X2, Masterchef India 2 and Splitsvilla, from ~1500 potentials, based on the format of the show and their ability to resonate with the channel's target audience• In Ad Films, aligned all stages of film making with the Director's creative vision, from script to screen. Ensured visual coherence of the screenplay with other elements of the brand's Integrated Marketing Communication Operations and Management: Planned creatives logistically to keep up with the shoot schedule, as overruns negatively affect budgetLiasoned between the direction team and the production team for smooth funtioning of creative plan

Sony TV, Entertainment Ke Liye Kuch Bhi KaregaPlanned and executed performers' acts for the showCreatively planned the episodesCo-ordinated between various departments for smooth functioning of the shootReported directly to Associate Creative Director of the show

Mumbai And Punjab, India.

Associate Producer - Pre-production and Shoot.Indian Version of the HIT American Show - The Simple Life

Mumbai, India

Across The Length And Breadth Of India

Assistant Producer - Shoot and Post production.

Mumbai, India

Bachelors In Mass Media And Communications, Advertising

Activities and Societies: College Annual Festival in creative departmentGraduated in Mass Media studies with specialisation.

S.S.C, Ssc