1. Developed key slide decks on competitor analysis, brand guidelines, and program restructuring, contributing to strategic decision-making and program improvements.2. Created original content across various platforms such as Meta (FB), Instagram, LinkedIn, YouTube, and other selected mediums.3. Monitored and generated reports on platform performance and campaign results.4. Assisted with email marketing and facilitated ongoing website updates .5. Created engaging posts, tweets, and promotional materials.6. Conducted SEO analysis to improve organic search visibility and website traffic.7. Analyzed website performance metrics and user behavior data.

1. Managed and executed campaigns across various digital channels, including email, social media, search engines, and display advertising.2. Measured and reported on the performance of digital marketing campaigns and assessed against goals (ROI and KPIs).3. Conducted market research and analyzed trends to identify new opportunities and improve campaign performance.4. Collaborated with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize the user experience.5. Stayed up-to-date with emerging digital marketing trends and technologies. Developed marketing strategies that align with the organization's business goals.6. Leveraged sentiment analysis techniques to analyze customer feedback, product feature requests, and pain points.

1. Developed and executed marketing strategies for educational programs.2. Crafted compelling content across channels to highlight program value.3. Conducted market research and analyzed trends to identify target audiences.4. Collaborated cross-functionally for consistent messaging.5. Managed digital marketing campaigns to drive registrations.6. Monitored and optimized marketing performance metrics.7. Represented the company at events and outreach programs.8. Developed relationships with partners and influencers for brand reach.9. Stayed updated on marketing trends and best practices.

1. Managed a portfolio of advertiser client accounts, playing a critical revenue and relationship management role.2. Worked closely with external stakeholders (advertisers and agencies) as well as internal teams (regional sales, supply, product, engineering, marketing, finance, and ad ops) to drive cross-functional support.3. Maximized revenue, profit, and strengthened customer relationships with InMobi.4. Drove account growth strategy, revenue optimization, data analytics, pricing projects, and product/tech liaising exercises for the account portfolio.5. Leveraged data analytics and strategic ideation to optimize product offerings and develop compelling go-to-market plans.6. Collaborated with product and tech teams on new feature development for digital ad platforms, ensuring alignment with client needs and market trends.

1. Performed end-to-end management of mobile display and video campaigns across multiple demand-side platforms (DSPs) and platforms, encompassing onboarding, creation, optimization, reporting, and deriving actionable insights.2. Collaborated closely with sales and account management teams to devise and execute account growth strategies, ensuring client satisfaction and retention.3. Leveraged advanced predictive modeling techniques to forecast customer behavior and anticipate customer churn, enabling proactive measures for retention and revenue optimization.4. Analyzed vast datasets using SaaS analytical tools and advanced statistical models, extracting meaningful insights to drive data-driven decision-making.5. Built interactive dashboards and visualizations using Power BI and Tableau, enabling stakeholders to monitor campaign performance and make informed optimizations.6. Monitored campaign performance, swiftly identifying and addressing issues that could impact revenue streams.7. Automated data entry processes for client contact lists using SQL, streamlining operations and enhancing efficiency.8. Collaborated with cross-functional teams, including account management, product, and technology, to identify and capitalize on revenue opportunities.9. Demonstrated ownership and the ability to deliver projects within stipulated timelines, ensuring operational excellence.10. Proficient in handling and analyzing large, complex datasets, leveraging advanced analytics techniques to uncover valuable insights and drive strategic decision-making.

1. Set up and launched digital advertising campaigns across various platforms, ensuring accurate targeting, budgeting, and creative implementation.2. Continuously monitored campaign pacing, daily spend, and performance metrics, making real-time optimizations to maximize ROI and ensure efficient budget utilization.3. Leveraged programmatic advertising platforms and demand-side platforms (DSPs) to execute data-driven, automated campaigns across multiple ad exchanges and networks.4. Analyzed report data to uncover areas for optimization, and established strategies to improve performance, such as adjusting targeting, creative, or bidding strategies.