Reduced the API integration time and improved workflow efficiency for B2B clients with an easy-to-work-with Postman collectionIdentified and addressed incorrect display of voiding windows that misled customers, resulting in avoidable refund costs; collaborated with the tech team to implement a corrective fix.Identified and addressed an issue where partial reissuances led to the loss of original ticket segments, eliminating customer confusion and preserving complete booking information.

Reduced 95% data processing time and increased user conversion to 100%.-Conducted on-site analysis at the Punjab office, manually understanding data and implementing SQL solutions for a 95% reduction in processing time.-Identified a 60% drop-off in the "self-practice" section and created a streamlined process leading to a 100% increase in user conversion.Led the initial section of product cycle for JEE and NEET revamp on the app-Conducted user interviews and data analysis to identify user cohorts and gaps in content and testing structure.-Developed a 3-month roadmap, to achieve objectives of 10,000 live questions, periodic mock papers, and a competitive exam experience.-Managed content setup, hiring a specialized agency and overseeing the development of 8,000 questions into the app's database.-Wireframed the test experience as per JEE and NEET standards.Increased app-wide teacher and student engagement by launching a successful one-of-a-kind awards campaign for teachers. -Addressed challenges of teacher disengagement during the app's early stage.-Launched a 6-week awards campaign with weekly and mega awards.-Culminated in a grand felicitation event by the Ex-Academic Director of CBSE, creating a domino effect where teachers continued to engage and students explored various app features post-campaign.

-Managed a portfolio of 87 schools with 60% Y-o-Y retention-Worked from ideation to execution to deliver a “challenges” feature on the product which is a significant source of the DAU and M-o-M retention numbers-Orchestrated smooth deployment of daily push notifications for ~2lakhs reachable users on the app-Designed collaterals meeting brand guidelines, for promotional/notifications/communications going live on the app or on WhatsApp-Wrote SQL queries for efficient cohort identification and retargeting-Conducted user interviews and surveys to improve existing product features