• Established procedures and quality standards for the department which reflected in client relationships• Developed strategic communication and marketing plans.• Revamped work strategies and processes to accomplish agency objectives to increase profits by 28%• Oversaw full teams of writers, artists, designers and project managers• Reduced time spent on repetitive tasks and improved efficiency• Recruited and trained top candidates with an eye for performance• Managed campaigns with specific focuses in order to meet customer needs and creative visions• Conceptualized & spearheaded creative marketing initiatives for State Government, b2b travel, IT, F&B, Hospitality, Fintech, eLearning etc.• Prestigious clients include Sasken, PWC, Invest Karnataka 2016, Oracle, PES University, Byjus, and others

• Presented concepts, copy and art during internal and client reviews.• Lead creative vision, strategy for new business pitches, and client strategy sessions as part of the business development team• Contributed to the creative process through original ideas and inspiration• In-charge of the creative direction for a number of high-profile accounts - Invest Karnataka, GoK Initiative, Sunvik Steels, Purple Frame Technologies, and Sunvik Steels etc• Built and coached a six-person creative and product team• Enforced uniform style guide for project consistency across contributors

• Was a member of the transition from Edurite > Tutorvista > Manipal, and eventually Pearson. I was in charge of the marcom team and ensured the brand met all the standards across all platforms• Associating with agencies and partnering with vendors were all part of the day-to-day operations• Worked across verticals to deliver creative communication and managed a team of 2-4 people• Organizing still, and video shoots, and managing print, digital, and BTL campaigns for Pearson Schools Business were challenging, which has helped the business development team sign-up more schools• Won awards and accolades for outstanding performance. I had the opportunity to work closely with C-suite professionals, take briefs, prepare presentations etc.

Worked closely with Art-directors, Account Heads, co-ordinate with printers, pre-presshouse. Conceptualize, Illustrate, Prepare Artworks for different mediums. Support for Pitch. Been part of pitch for brands like... Brittania, Fastract, Titan, Sonata etc.