Bharathi Kiran Ravikumar
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Bharathi Kiran Ravikumar Email & Phone Number

LatentView | Advertising Analytics | CMU | CEG AU at LatentView Analytics
Location: San Jose, California, United States 4 work roles 2 schools
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Current company
LatentView Analytics
Role
LatentView | Advertising Analytics | CMU | CEG AU
Location
San Jose, California, United States
Company size
682 employees

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Bharathi Kiran Ravikumar is listed as LatentView | Advertising Analytics | CMU | CEG AU at LatentView Analytics, a company with 682 employees, based in San Jose, California, United States. AeroLeads shows a matched LinkedIn profile for Bharathi Kiran Ravikumar.

Bharathi Kiran Ravikumar previously worked as Associate at Latentview Analytics and Data Scientist (Capstone) at Walnut Capital. Bharathi Kiran Ravikumar holds Master Of Science - Ms, Business Analytics, 3.99/4.33 from Carnegie Mellon University.

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Profile bio

About Bharathi Kiran Ravikumar

I am currently pursuing a master's degree in business analytics at Carnegie Mellon University - Tepper School of Business, where I aim to deepen my knowledge and skills in analytics, data science, and business intelligence. At Carnegie Mellon, I've taken courses in stats, machine learning, experimentation in addition to application-related coursework pertaining to marketing, finance and supply chain, After graduation in May 2024, I aim to become a pioneering data scientist, leading innovations in analytics and driving the progression of data-informed decision-making.As a former data scientist at LatentView Analytics, I applied my data storytelling and campaign skills to help clients leverage data-driven insights and solutions. My job as a marketing data analyst was to primarily track user activity on digital platforms towards purchasing a product. Our team concentrated on the B2C side of acquisition at Adobe and worked with an industry-leading multi-touch attribution model to allocate dollar value to every marketing touchpoint. I'm good with attribution windows that are offered by digital ad platforms like YouTube, and TikTok. I am proficient in SQL and Python and have experience with modelling linear behaviour in digital marketing in addition to working extensively with big data technologies like Cloudera Hadoop. I'm quite familiar with working on Adobe Analytics to track user activity and provide insights. I also have a bachelor's degree in electrical and electronics engineering from College of Engineering, Guindy.Check my projects at https://github.com/thedamnchillguy. There's some interesting work that I've done from detecting jokes in Product-Question Answering Systems to doing experiments on Starbucks' brand logos.

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LatentView Analytics
Latentview Analytics
LatentView | Advertising Analytics | CMU | CEG AU
princeton, new jersey, united states
Website
latentview.com
Employees
682
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4 roles

Bharathi Kiran Ravikumar work experience

A career timeline built from the work history available for this profile.

Data Scientist (Capstone)

Walnut Capital

Pittsburgh, Pennsylvania, United States

  • Increased rent income projections by $400K by optimizing net residential square footage with a mixed-integer programming model in Python, utilizing PuLP and Gurobi libraries, while adhering to constraints on affordable.
  • Developed a GUI in Python with the Tkinter library and delivered an executable file to stakeholders using the PyInstaller library.
Jan 2024 - May 2024

Data Scientist

Latentview Analytics

Chennai, Tamil Nadu, India

  • Collaborated in a cross-functional initiative with GTM teams, data scientists, and product managers to build the multi-touch attribution model overseeing Adobe's acquisition spending.
  • Optimized the attribution model for Facebook, Snapchat, and TikTok channels, resulting in a $600K shift in revenue to these channels by developing data preprocessing scripts using Python and SQL.
  • Conducted root cause analysis to identify a $150K revenue loss in Eastern Europe due to the Turkey… Show more
  • Conducted root cause analysis to identify a $150K revenue loss in Eastern Europe due to the Turkey Earthquake's impact on Adobe's Paid Media ROI.
  • Utilized the adbudg library in Python to determine marginal cost curves, resulting in a weekly savings of $250,000 by reducing non-contributing incremental spending.
  • Boosted email engagement metrics by 11% through the implementation of A/B tests on campaigns targeting users choosing Direct Purchase versus Trial options.
Jun 2021 - May 2023

Analyst Intern

Intellect Design Arena Ltd

Chennai, Tamil Nadu, India

  • Intellect Design Arena is a global fintech product company serving numerous banking, insurance and other financial services firms. My role as an intern in the Insurance R&D team involved the following tasks,
  • Generated a dataset of custom.pdf documents resembling insurance-related files using reportlab library on Python.
  • Employed an RCNN-based object detection model trained on the document dataset, effectively identifying, and extracting data from tables, significantly reducing the… Show more Intellect Design Arena is a global fintech.
  • Employed an RCNN-based object detection model trained on the document dataset, effectively identifying, and extracting data from tables, significantly reducing the need for manual verification. Show less
Nov 2019 - Dec 2019
Team & coworkers

Colleagues at LatentView Analytics

Other employees you can reach at latentview.com. View company contacts for 682 employees →

SV Sanjay Varma Kunaparaju Sanjay Varma Kunaparaju Colleague at Latentview Analytics Cincinnati, Ohio, United States, United States View → AR Annalakshmi R Annalakshmi R Colleague at Latentview Analytics Chennai, Tamil Nadu, India, India View → VM Vetriselvi Manoharan Vetriselvi Manoharan Colleague at Latentview Analytics Chengalpattu, Tamil Nadu, India, India View → TP Tejas Padathare V Tejas Padathare V Colleague at Latentview Analytics Bengaluru, Karnataka, India, India View → TT Thannarasu Thangavel Thannarasu Thangavel Colleague at Latentview Analytics Chennai, Tamil Nadu, India, India View → SG Sanchit Ghai Sanchit Ghai Colleague at Latentview Analytics India, India View → SK Senthil Kumar Madhi Senthil Kumar Madhi Colleague at Latentview Analytics Chennai, Tamil Nadu, India, India View → SA Sreelakshmi Ao Sreelakshmi Ao Colleague at Latentview Analytics Thanjavur, Tamil Nadu, India, India View → GD Geethanjali Dharmar Geethanjali Dharmar Colleague at Latentview Analytics San Jose, California, United States, United States View → DA Danish Anjum Danish Anjum Colleague at Latentview Analytics India, India View →
2 education records

Bharathi Kiran Ravikumar education

Master Of Science - Ms, Business Analytics, 3.99/4.33

Carnegie Mellon University

Relevant Coursework: Introduction to Probability & Statistics, Statistical Foundations of Business Analytics, Modern Data Management.

FAQ

Frequently asked questions about Bharathi Kiran Ravikumar

Quick answers generated from the profile data available on this page.

What company does Bharathi Kiran Ravikumar work for?

Bharathi Kiran Ravikumar works for LatentView Analytics.

What is Bharathi Kiran Ravikumar's role at LatentView Analytics?

Bharathi Kiran Ravikumar is listed as LatentView | Advertising Analytics | CMU | CEG AU at LatentView Analytics.

Where is Bharathi Kiran Ravikumar based?

Bharathi Kiran Ravikumar is based in San Jose, California, United States while working with LatentView Analytics.

What companies has Bharathi Kiran Ravikumar worked for?

Bharathi Kiran Ravikumar has worked for Latentview Analytics, Walnut Capital, and Intellect Design Arena Ltd.

Who are Bharathi Kiran Ravikumar's colleagues at LatentView Analytics?

Bharathi Kiran Ravikumar's colleagues at LatentView Analytics include Sanjay Varma Kunaparaju, Annalakshmi R, Vetriselvi Manoharan, Tejas Padathare V, and Thannarasu Thangavel.

How can I contact Bharathi Kiran Ravikumar?

You can use AeroLeads to view verified contact signals for Bharathi Kiran Ravikumar at LatentView Analytics, including work email, phone, and LinkedIn data when available.

What schools did Bharathi Kiran Ravikumar attend?

Bharathi Kiran Ravikumar holds Master Of Science - Ms, Business Analytics, 3.99/4.33 from Carnegie Mellon University.

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