Business Development Manager
Current• Lead and manage a team of 15 marketing professionals, providing direction, guidance, and coaching to achieve departmental goals.• Provide guidance and oversee the day-to-day activities of the marketing team, managing the complete operations of the company's marketing activities.• Act as the subject matter expert and support person for all marketing-related difficulties and assist the marketing team in solving any problems that may arise.• Collaborate with cross-functional teams (e.g., sales, product, design, content) to align messaging, positioning, and value propositions across all touchpoints.• Design and develop cost-effective and creative marketing campaigns that achieve positive financial results and encourage customer interaction.• Conduct regular marketplace reviews to keep up to date with consumer trends and competition marketing activities and adjust the company's marketing plan accordingly.• Develop and execute integrated marketing campaigns across multiple channels (e.g., email, SEO, PPC, social media, events) to increase brand awareness, generate leads, and drive sales.• Generate regular reports to manage the effectiveness of existing marketing campaigns, determining key KPIs, and presenting this information to management.• Manage the marketing budget, including forecasting, tracking, and analyzing the return on investment, while ensuring efficient spending and keeping the company's marketing strategy at the forefront.• Manage vendor relationships, including negotiating prices and contracts with external media agencies and selecting potential media partners for future collaborations.• Manage staff, including assigning duties, completing appraisals, providing effective training, staff recruitment, and motivating and supporting the marketing team.• Attend tradeshows and conferences to exhibit with creative real demos.• Build a strong partner ecosystem.
