Groom Styl is a marketplace where the booking system for clients and CRM for clients are top features. It is a cloud-based appointment booking software for hairstylists, nail artists, barbers, braiders, estheticians, massage therapists, salons, spas, and more. Our mission is to be the most trusted solution for appointment-based service providers, delivering tools and connecting communities to foster rhythm, organization, and opportunity.Groom Styl provides automated appointment scheduling, calendar management, payments, and a suite of built-in marketing tools to help beauty professionals manage all aspects of their business. We offer two mobile applications for business owners, available on both iPhone and Android.For grooming businesses and professionals, Groom Styl offers an all-in-one platform that streamlines operations with free business software and cutting-edge financial technology solutions.

Focusing on UX for startups, I specialize in designing interactive digital platforms and creating wireframes using Scrum and Lean UX methodologies. I also design print and social media materials to enhance marketing efforts. One of my key projects was designing a new solution for Fotodino, improving its user experience. By implementing a no-code website design, I increased user engagement by 20%. My work prioritizes responsive design, CMS implementation, and SEO optimization to boost online presence.I’ve had the privilege of working with a diverse range of clients across various industries, each with unique UX and business goals. Some of my key clients include:~Configbee: A SaaS product designed to simplify configuration processes for businesses.~Impact11: A fantasy cricket app where UX is critical for engaging users through prediction-based interactions without monetary transactions.~FinanceTruffle: A personal finance app that focuses on budget planning and expense tracking with an intuitive UX for better financial management.~Nowyouknow: A travel guide app where I focused on user-friendly navigation and accessible information for travelers.~Stable Capital: A U.S.-based land investment platform, where I built a trustworthy and reliable online experience for investor engagement.My work combines practical functionality with creative solutions, striving to build digital products that meet user needs and help clients achieve their strategic goals.

~ Designed intuitive user interfaces for airline websites and SaaS tools, prioritizing both visual appeal and user efficiency to create seamless experiences.~ Played a key role in designing email templates, incorporating client logos, ensuring responsive design, and enhancing communication aesthetics to improve user engagement.~ Developed reusable design components, ensuring a consistent and professional brand identity across multiple projects. Employed a mobile-first design approach to optimize experiences for all devices.~ Improved the UX and mobile experience for airline websites, implementing cross-selling features that resulted in a 68% increase in bookings. This contributed to a more streamlined booking journey, driving significant revenue growth and enhancing customer satisfaction.~ Conducted in-depth competitive analyses to extract valuable insights, applying findings to enhance user experience and ensure the company’s digital products stayed innovative and competitive in the market.

- Enhanced brand identity by designing logos and creating user-friendly websites, resulting in a 40% improvement in functionality and appearance.- Developed graphic assets for content and marketing, crafted user interfaces, and ensured design compliance with brand guidelines through collaboration with content and marketing teams.

Conducted usability testing and competitive analysis, consistently reporting design bugs, which enhanced overall usability. Analyzed user feedback to guide future UX updates during the internship. Proactively proposed and implemented user-friendly solutions. Developed wireframes and templates for various projects. Presented UX designs to senior staff, collaborated with cross-functional teams, and monitored emerging trends for innovative integration into upcoming projects.

Worked as a freelancer for Agnipankh on a commercial website (Freelance Contract). Created visual design prototypes and designed icons, achieving 100% client satisfaction. Collaborated with teammates to deliver valuable features that met business and customer needs. Drove UI requirements through to implementation, ensuring accurate sizing estimates and task breakdowns.