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I am Bharath Swarup, currently serving as the Assistant General Manager ( Cluster role ) at Ramada Resort by Wyndham and the newly inaugurated Giraffe Beach Hotel, both nestled along the captivating shores of Dar es Salaam, Tanzania. With over 20 years of enriching experience in the hospitality industry, I specialize in orchestrating seamless sales, marketing, and operational strategies tailored to elevate guest experiences and drive business growth.At Ramada Resort, I played an integral role in its inception, steering comprehensive initiatives to redefine its brand identity, optimize operational efficiency, and enhance guest engagement. From crafting meticulous budgeting and marketing plans to spearheading innovative ventures like the Africana specialty restaurant and the Sky Beach rooftop event space, I am committed to delivering unparalleled hospitality experiences.In my current role, I also oversee sales and marketing endeavors across multiple digital platforms and online travel agents, in addition to my responsibility for the operational facets of both properties. Leveraging my expertise, I have championed impactful environmental initiatives such as the “Clean Beach Campaign,” aimed at promoting tourism, preserving the pristine beauty of our coastline, and fostering community welfare through employment opportunities.Prior to my tenure in Tanzania, I honed my skills with esteemed luxury brands in India, including ITC and Taj Hotels, where I garnered invaluable insights into delivering exceptional service and driving brand excellence.Driven by a passion for hospitality and a dedication to excellence, I am poised to continue making meaningful contributions to the dynamic landscape of the hospitality industry.Let’s connect and explore opportunities for collaboration and mutual growth.
Ramada Resort By Wyndham Dar Es Salaam & Giraffe Beach Hotel
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General Manager ( Cluster )Ramada Resort By Wyndham Dar Es Salaam & Giraffe Beach HotelDar Es Salaam, Tanzania
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Assistant General Manager ( Cluster )Ramada Resort By Wyndham Dar Es Salaam & Giraffe Beach Hotel Jun 2024 - PresentTanzaniaExecution of overall strategy for Ramada Resort and Giraffe Beach Hotel.Overseeing day-to-day operations.Ensuring exceptional guest service and satisfaction.Involved in formulating the annual budget and weekly / monthly forecasting. Fully responsible for all department meetings to ensure each division’s sales and revenue targets are tenable, standard operating procedures are continuously met ,routine operations are smoothly carried out and Medallia feedback is reviewed and appropriately actioned.Works closely with Revenue / Reservations to monitor conversion rates, the efficacy of all distribution channels and pricing.Prepares daily , Weekly Sales Reports and Annual Sales & Marketing PlanCreates an effective Sales Programs that will increase awareness and positive perception of the Hotel, its activities, culinary services, and personnel.Knowledge of travel industry, current market trends and economic factorsAbility to access, understand, develop and execute a strong digital marketing platform. Preparation of the marketing, advertising, sales plans, programs and annual budget; manages within approved plans and budgetsDevelop rates, group sales deployment strategies through review of competitive data, demand analysis and mix management.Ability to effectively listen, communicate and perform diplomacy with internal and external customers and staff in all situations.Develop awareness and reputation of the hotel and the brand in the local communityDirect and manage all group, transient, and banquet sales activities to maximize revenue for the hotel.Prepare, implement and compile data for the strategic sales plan, monthly reports, annual goals, sales and marketing budget, forecasts and other reports as directed/required.
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Cluster Director Of Sales MarketingWyndham Hotels & Resorts Feb 2016 - May 2024Dar Es SalaamUnderstanding the key Segments / Nationality mix and creating offers and packages to target & increase market share.Successful implementation of ongoing “Clean Beach” campaign to promote Dar as a touristic destination in Tanzania by involving key stakeholders such as Tanzania Tourist Board, Ministry of Tourism & Environment, Hotel Association of Tanzania and the local police in order to protect the environment from plastic & pollution, helping the community by providing part time jobs to local women. Budgeting, Strategy Work Book, Marketing Plan and F&B Plan.Revamping hotel website, social media & digital marketing, SEO / SEM, marketing collateral design and implementation. Launched Africana Grill restaurant & Sky Beach roof top restaurant Member of the EXCOM team.Successful completion of 2020 Wyndham Hotels & Resorts Hospitality Management Program and General Manager Certification . -
Associate Director Of SalesTaj Hotels Resorts And Palaces May 2012 - Dec 2015Chennai Area, IndiaHandle a revenue portfolio of INR 37 Crores, which is a mix of room revenue and Banquet Revenue. Have managed increase ourmarket share of 10 % over the last 3 years in spite of excess supply of rooms in the city.Vivanta by Taj Connemara has enjoyed market leadership in its respective competitive set 3 years in a row (STR)Setting up of hotel specific sales and marketing action plans to address changes and volatility in market segments as well asMonitoring demographic and psychographic changesLead manage unit sales to set online and offline pricing strategy across multiple market segments -
Sales ManagerTaj Coromandel Mar 2011 - Apr 2012Chennai Area, IndiaAssisted the Director of Sales in market segment strategy – maintaining relationships with key accounts and overlooked key conferences segment by handling global delegations & conferences. Closed as market leader in our competitive set for the financial year 2011-12 – Was able to achieve this in spite of significant renovation taking place in the propertyWas able to maintain revenue profitability in spite of market inventory increasing -
Deputy Sales Manager - National AccountsTaj Hotels Resorts And Palaces Aug 2010 - Mar 2011Chennai Area, IndiaKey account management for Chennai based high volume accounts like TVS, British Deputy High Commission, Consulates (U.S,Japan, Thai, Korean, Russian and French) Global accounts like IBM, Intel, Standard Chartered, SAP, Boston Consulting, Goldman Sachs -
Relationship ManagerTaj Hotels Palaces Resorts Safaris Nov 2008 - Jul 2010Chennai Area, IndiaHandled IT/ ITES belt in OMR region and PSU segment - Was instrumental in shifting Parliamentary Committee business fromCompetition. Handled the prestigious 13th Finance Commission at Taj Clubhouse in June 2009.Handled Karnataka Chief Minister’s visit at Taj Coromandel for the unveiling of the famous Kannada poet Sarvajna’s statue and handling the Chennai Metro Rail Project for Vivanta by Taj Connemara. -
Assistant Manager Corporate SalesItc Hotels Jun 2006 - Oct 2008New Delhi Area, IndiaHandled accounts from Faridabad area to New Friends Colony. Was instrumental in sourcing Israel Aerospace account for the Sheraton Hotel, New Delhi
Bharath Swarup Cotah Skills
Bharath Swarup Cotah Education Details
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Welcomgroup Management Institute, New DelhiHotel Sales & Marketing -
Hospitality Administration/Management -
Business/Commerce, General -
Don Bosco Matriculation Higher Secondary School,ChennaiAccounting And Business/Management
Frequently Asked Questions about Bharath Swarup Cotah
What company does Bharath Swarup Cotah work for?
Bharath Swarup Cotah works for Ramada Resort By Wyndham Dar Es Salaam & Giraffe Beach Hotel
What is Bharath Swarup Cotah's role at the current company?
Bharath Swarup Cotah's current role is General Manager ( Cluster ).
What is Bharath Swarup Cotah's email address?
Bharath Swarup Cotah's email address is bh****@****ail.com
What is Bharath Swarup Cotah's direct phone number?
Bharath Swarup Cotah's direct phone number is +9122666*****
What schools did Bharath Swarup Cotah attend?
Bharath Swarup Cotah attended Welcomgroup Management Institute, New Delhi, Welcomgroup Graduate School Of Hotel Administration, Manipal, Ramakrishna Mission Vivekananda College, Don Bosco Matriculation Higher Secondary School,chennai.
What are some of Bharath Swarup Cotah's interests?
Bharath Swarup Cotah has interest in Social Services, Children, Civil Rights And Social Action, Environment, Physical Fitness, Human Rights, Animal Welfare.
What skills is Bharath Swarup Cotah known for?
Bharath Swarup Cotah has skills like Fair Knowledge Of Business Process Across Various Industries, Hotels, Team Management, Management, Pre Opening, Marketing Strategy, Management Skills, Hospitality Industry, Business Development, Customer Satisfaction, Crm, Sales.
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