Bharat Khatri is the Chief Digital Officer, APAC at Omnicom Media Group, one of the world’s leading global media agency networks, where he leads digital marketing operations, productization, new business pitches, commercials, and governance efforts for the network in the Asia-pacific region. With a future-forward and holistic approach to digital marketing, he spotlights his focus on leveraging technology to drive efficiency and creativity in digital marketing at scale.A strategic digital marketer with more than 16 years of agile experience in the digital and sales domain across the APAC markets, Bharat is a thought leader with a knack for driving efficiency and creativity at scale in his projects. He comes with strong business acumen to leverage data, technology, and real actionable insights into lucrative solutions for brands. Armed with end-to-end expertise in delivering campaigns on all sorts of digital stacks, omnichannel activation, performance marketing, and media commerce, Bharat loves accelerating the growth story of clients and partners.Before joining the Omnicom Media Group, Bharat was leading operations for Xaxis in India as the Country Head, where he was responsible for managing P&L for the biggest agency programmatic desk in the country, growing the business exponentially over the past seven years, fostering partnerships with leading technology, media and measurement players to drive a digital-first strategy and mentoring the next generation of digital leaders.A true advocate for digital transformation and passionate about applications of artificial intelligence that enable accurate digital planning & targeting across all addressable channels, Bharat loves helping brands transform the marketing message into a welcome occurrence rather than an unwanted intrusion with his data-driven approach.He is a complete foodie at heart, Bharat enjoys cooking in his pastime. Digital detox and good food make his weekends perfect. As an avid mountaineer, he sees practical parallels between what it takes to be on an expedition and being in the media advertising industry. The determination, perseverance, and out-of-the-box thinking required to take on mountaineering fuels him to find purpose in work and life.Specialties: P&L Management, New Market Expansion, Brand Development, Digital Marketing, Digital Transformation, Martech, Media Operations, Performance Marketing, Media Commerce, Omni-channel Activation, DOOH, CTV Frameworks, Social Commerce, Clean Rooms, Attribution Models, Privacy first frameworks., Generative AI, Retail Media, ESG Frameworks