~ Spearheaded the monetization strategy for General Merchandising & Clothing segments, overseeing 30+ brands including Prestige, Crompton, Cello and Havells.~ Boosted advertising revenue by 150% QoQ through strategic pitches including in app, off app and trade marketing properties and brand sponsorships resulting in an expanded portfolio of brands in the next quarter.~ Led the Triple City Project for Prestige – streamlined end-to-end execution of BTL activities including POSMs, vendor boards, glow boards, branded merchandise, ATL activities like newspaper advertising and in app promotions reaching 1.8L buyers resulting in 800+ new buyer acquisition~ Compiled and communicated the marketing performance of the brands, offering insights into successful strategies and areas for improvement, while also renegotiating & renewing packages with the respective brands~ Worked with category teams to align the in-app & off-app promotional activities as per the objectives and shared actionable insights based on top metrices like CTR, DAU, retention rate and churn~ Designed the marketing activities for growth pilots, dormant buyer reactivation and slow-moving inventory clearance~ Leading a team of nine, encompassing Design, Merch Ops, and Ads Ops functions; providing guidance in design, configuration, data management, and creative problem-solving~ As part of marketing & merchandizing, I collaborate with both internal and external stakeholders, as well as cross-functional teams, for seamless planning, execution, and real-time issue resolution

~ Devised and validated Customer Value Proposition for private brands in Cleaning & Baby Gear Categories ~ Analyzed consumer preferences, conducted competitor benchmarking, worked on the pricing of the product, identified the target consumers and aligned the promotional activities for the brand~ Responsible for designing the packaging of the newly launched products for Home & Kitchen brand and their in-app and off-app marketing

Performed primary and secondary research, along with competitor benchmarking, to formulate a strategic 4P plan for launching the Private Brand category's Mixer Grinder vertical