At OTP Labs, spearheaded the conceptualization, development, and successful Growth & SEO projects for various brands such as Ixigo, Scaler Academy, Juicy Chemistry, Matchbook.com. Directed the entire project lifecycle from ideation to GTM development, collaborating closely with cross-functional teams of designers, developers, and Key Accomplishments:- IXIGO: Led the planning & execution of project, Resulted in keywords rankings on the #1 position improving by a 133%. With this, the overall average ranking of the brand also increased by 20%.(Tools used Semrush, Ahrefs, Moz.).Increased organic traffic by 14% through keyword word optimization & meta tags.- Toppr: Led some unique growth strategies to increase user engagement & increase leads. Worked in close collaboration with product & design team. Achieving market entry in under 6 months through agile methodologies and effective project management. Resulted in increase of leads by 8000 leads/mo.- Initiated and executed inbound SEO strategies for Scaler through monitoring and resolving SEO issues reported on Google Search Console, demonstrating proficiency in driving user adoption and engagement.- Built a Travel Tech Saas called YOTO. Identified market opportunities and pain points through comprehensive market research, leading to the successful GTM & onboarding of over 20 travel startups for YOTO's (In-house Saas Travel-tech) beta launch and achieving a transaction volume of 80K/mo- Acted as a key liaison between internal and external stakeholders, fostering seamless communication and collaboration to ensure the successful delivery of products aligned with business objectives.

- Orchestrated diverse responsibilities encompassing Long page content, SEO, On-page, and Link building within the role.Generated overall revenue of $50k+ in inbound sales, both in offline & online content. Developing and executing a results-driven roadmaps to increase organic traffic, rankings, and conversions for clients.- Oversaw the daily marketing & SEO initiative a health-tech brand aligned with key performance indicators (KPIs) including CPA, CPL, and ROAS, CTRs-Taking full ownership of the SEO strategy and prioritizing roadmap items across teams to deliver optimal SEO outcomes for cryptocurrency exchanges such as CoinDCX, WazirX, and Bitbns.-Facilitated communications with independent contractors, freelance engineers, major media houses nationwide.Spearheaded interactions with internal teams, including the CEO, Sales Managers, and Team Leads across various departments, fostering seamless communication and collaboration.-Worked closely with designers, developers, and other stakeholders to ensure optimal performance.- Other responsibilities included managing influencer & affiliate marketing campaigns, leading to over 100K+ installations and coordinating with relevant managers, obtaining quotes, finalizing arrangements with brands, and executing campaigns meticulously.

- Learnt & acquired some great skills such as JIRA, AJAX, node.js & React- Worked on software development estimation.