• Innovative Designs, Prints & Graphics:Create and develop new and cutting-edge designs, prints, and graphics to align with current fashion trends.Focus on ensuring every piece is stylish, unique, and market-relevant, adding value to the collection.•Embroideries & Technical Packaging:Oversee the design and execution of intricate embroideries.Develop detailed tech packs, including sizing charts, material specifications, and instructions.• Collection Development & Storytelling:Introduce new collections with a compelling backstory, mood, and theme.Develop color boards that reflect market trends and forecasted consumer preferences.• Market & Forecast Research:Conduct in-depth research on fashion trends, market needs, and consumer preferences to guide collection development.Use insights from market forecasts to innovate and stay ahead of trends.• Vendor Follow-ups & Campaign Management:Coordinate with vendors to ensure timely production and delivery of collections.Oversee marketing campaigns to effectively promote collections and boost brand visibility.

Developed and executed innovative designs for prints, graphics, and tie-dye patterns for a womenswear line. Collaborated with the production team to ensure high-quality results while adhering to tight deadlines. Leveraged design software and a keen eye for detail to bring creative concepts to life, contributing to a fresh and dynamic product range.

Spearheaded design initiatives for Next UK and Jack & Jones categories in Menswear, including Kidswear and Overdye for the Spring Summer 2025 season, leading to a 31% system optimization.Executed end-to-end activities encompassing trend and market research, competitor analysis, graphic and silhouette design, range development, and sample creation, employing diverse techniques.Integrated market trends tailored to Next UK and Jack & Jones's target demographics, while overseeing all creative and technical aspects of product development.Demonstrated proficiency in garment costing and export processes, enhancing insight into collection construction and fostering a comprehensive understanding of workflow efficiencies.

Collaborated with design head to develop a kids' wear collection for "Libas" brand, featuring silhouettes and patchwork for ages 8 to 10, size range 3-4, for A/W 23 season. Led the entire sample-making process, including CAD creation, tech pack development, pattern making, and fabric and accessory sourcing, resulting in successful sample production. Engaged in collaborative efforts with diverse brands, understanding their unique requirements and target demographics. Managed showroom preparation for potential buyers and meticulously maintained garment data, demonstrating strong technical garment knowledge and attention to detail.

Acquired comprehensive insights into garment production processes, witnessing the construction of knitted fabric using circular, hand, flat, and computerized machines. Observed dyeing, washing, and testing procedures, gaining familiarity with operations within the production house and packaging stages. Expanded knowledge by visiting prints and embroidery factories, enhancing understanding of industry practices. Actively engaged in learning and observing various facets of the production journey, contributing to a holistic understanding of the garment manufacturing process.