• Led the introduction of player engagement features on the poker game table to enhance user interaction and retention• Conducted A/B testing on various features to evaluate performance, identifying high-impact features that contributed to business growth• Implemented app enhancements, raising app ratings from 3.2 to 4.0, significantly improving user satisfaction and app store visibility• Defined and prioritised the product roadmap, aligning with business goals and user needs for maximum impact• Analysed product and user data to identify areas for improvement, assessing the business impact of all features and optimizing accordingly• Conducted user interviews to uncover pain points, translating feedback into actionable product improvements• Collaborated in an agile environment to successfully deliver features with measurable business impact, ensuring continuous iteration and improvement

• Reduced the payment bounce off rate by 5% by optimising the user payment journey and integrating secondary payment gateways • Ran retention and engagement campaigns on CleverTap to target over 1 million users monthly. Improved average click through from 3% to 7% by better targeting• Used UserExperior to improve User Experience• Conducted User Testing Sessions to gather feedback on new features and made iterative changes to improve user experience• Optimised the KYC journey to identify and flag potential fraud users and introducing manual verification of flagged accounts

• Collaborated extensively with the operations team to optimise the admin panel • Worked diligently to improve the iOS product and target high-value users• Worked with cross-functional teams to deliver new features and functionality on time • Gathered and analyzed customer feedback to improve user experience on the app• Defined the product roadmap and set short-term and long-term goals

• Gathered business requirements and created workflows, SRS documents, and FSD documents• Created wireframes and prototypes for mobile and web apps• Managed multiple projects and effectively communicated findings andrecommendations to stakeholders• Managed daily scrums to track project progress and ensured timely delivery• Implemented solutions and oversaw timely project delivery to clients

Worked as an IT executive.