Karan Bhasin Email & Phone Number

Canada

Mississauga, Ontario, Canada

Ontario, Canada

Gurgaon, India

Reported to the VP Marketing, managed the company’s largest hospitality loyalty program & 5 other brands, including development & implementation of all brand-related communications. Coordinated with hotel management across 70+ hotels pan India regarding on-ground marketing implementation.- Loyalty Program Management: Increased the loyalty membership base over the course of a year by 27%, achieved chain-wide revenue growth of 15%- Brand Marketing: Developed brand design… Show more Reported to the VP Marketing, managed the company’s largest hospitality loyalty program & 5 other brands, including development & implementation of all brand-related communications. Coordinated with hotel management across 70+ hotels pan India regarding on-ground marketing implementation.- Loyalty Program Management: Increased the loyalty membership base over the course of a year by 27%, achieved chain-wide revenue growth of 15%- Brand Marketing: Developed brand design guidelines for 5 loyalty programs to increase communication impact and brand recall- Brand Identity: Spearheaded shift in brand value proposition, structure and overall tone of voice of the company's 2 largest loyalty programs and applied it to the customer touchpoint journey- Brand Communication: Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness- Website Communication: Over saw development & implementation of all brand related communication (campaigns, offers, new launches, etc.) on the website- Social Media Management: Managed multiple digital & social media agencies for maximum ROI on activations & media buys- Brand Resonance & Training: Actively conducted brand training & immersion initiatives and modules across 70+ hotels- Event Marketing: Curated events & activities to drive member engagement. Implemented branded promotions and tactical offers to boost hotel sales and ensure 75% occupancy during lean months- Sales Promotion: Developed marketing programs to increase member base by 7% via referral programs, enrolment drives and member retention tools- Partnership Marketing: Conceptualised events & joint offers with like-minded partners to increase brand equity, awareness and enable loyalty share shift Show less

Bengaluru, Karnataka, India

Reported to the founder & CEO, facilitated communication of design / product knowledge between clients & the creative team.- Identified new opportunities for growth for E-Design Principle- Oversaw a team of 15 creatives working on an average of 10 Experiential Graphic Design projects simultaneously- Worked with company departments to develop new strategies to capitalise on emerging customer and market trends- Exceeded quotas on consistent basis through new… Show more Reported to the founder & CEO, facilitated communication of design / product knowledge between clients & the creative team.- Identified new opportunities for growth for E-Design Principle- Oversaw a team of 15 creatives working on an average of 10 Experiential Graphic Design projects simultaneously- Worked with company departments to develop new strategies to capitalise on emerging customer and market trends- Exceeded quotas on consistent basis through new account penetration- Ensured robust client relationship management strategy / delivery Show less

New Delhi

Reported to the Sr. Project Manager, established relationships with construction supervisors and contractors to align priorities, goals, and objectives - all civil & interior works.- Managed CAD 2M budget, including 5-member team of project supervisors- Mitigated excessive spending by effectively negotiating vendor product and sales service contracts to optimize cost savings- Managed subcontractor bid packages, material procurement, contract reviews and action list… Show more Reported to the Sr. Project Manager, established relationships with construction supervisors and contractors to align priorities, goals, and objectives - all civil & interior works.- Managed CAD 2M budget, including 5-member team of project supervisors- Mitigated excessive spending by effectively negotiating vendor product and sales service contracts to optimize cost savings- Managed subcontractor bid packages, material procurement, contract reviews and action list preparation- Managed as many as 7 projects at once with budgets in excess of CAD 1M Show less

New Delhi

Worked onsite on a high rise residential complex supervising a manpower of over 20 workers.- Carried out weekly quality control checks, ensuring technical specifications were consistently met- Collaborated with contractors, architects, engineers and public agencies to complete projects within timeline limitations and budget constraints- Resolved day to day problems by collecting data, establishing facts and drawing accurate conclusions- Consistently met project… Show more Worked onsite on a high rise residential complex supervising a manpower of over 20 workers.- Carried out weekly quality control checks, ensuring technical specifications were consistently met- Collaborated with contractors, architects, engineers and public agencies to complete projects within timeline limitations and budget constraints- Resolved day to day problems by collecting data, establishing facts and drawing accurate conclusions- Consistently met project deadline initiatives, improving overall company productivity and profitability Show less

Master'S Degree, Mba

Activities and Societies: Fest Coordinator, Rotary Member (Mysore), Mixed Martial Arts, Kick Boxing, Muay Thai.

Bachelor Of Engineering (Be), Civil Engineering, 7.44/10

Activities and Societies: Track n Field, College Music Band, Event Co-ordinator

High School, Mathematics And Computer Science, 10Th - 12Th

Activities and Societies: Track and Field, Art, Music.