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Bhaskar Khaund Email & Phone Number
VP - GTM, Marketing and Analytics
at
Altius
LinkedIn matched
✓ Verified August 2026
3 data sources
Profile completeness 86%
Current company
Role
VP - GTM, Marketing and Analytics
Location
United Arab Emirates
Company size
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Quick answer
Bhaskar Khaund is listed as VP - GTM, Marketing and Analytics at Altius, a with 35 employees, based in United Arab Emirates. AeroLeads shows a matched LinkedIn profile for Bhaskar Khaund.
Bhaskar Khaund previously worked as Business, Marketing & Media Consultant at Consultant and Regional Head of TV and Multiscreen - Middle East North Africa at Wavemaker. Bhaskar Khaund holds Post Graduate Diploma Programme In Communications, - Business Management , Marketing , Advertising , Media Planning , Market Research from Mica.
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Altius
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Profile bio
About Bhaskar Khaund
Business, marketing and media consultant with current experience in digital marketing (acquisition and retention), business development, Go To Market and sales, and content writing, blending strategic ,analytical and creative skills across the consulting / business services and E-commerce domains . In my previous role, I built and headed up the largest specialized vertical in terms of billings and revenue at my last organization, - a WPP agency-, led its digital transformation in video planning with an original out-of-box methodology and transformed raw young talent into highly skilled professionals. 20 years previous experience in media agencies, mostly in client-facing leadership roles in multicultural environments. Breadth across product categories, markets and audiences and depth of transferable skills and competencies : ROI | Strategic planning | Client Servicing | TV, Online Video & Multiscreen | Digital+Cross Media Integration | Insights & Analytics | ROI | Effectiveness | Budget optimization & allocation | Pricing | Audience Measurement | Team building & leadership | P&L | E-Commerce marketing | Performance Marketing | Acquisition marketing (Search, Social, TV) | Retention marketing (EMail, loyalty programs)Passionate about execution, measurability and effectiveness. It isn't 'strategy' if it doesn't show results! Masters in Marketing & Media from MICA, India, Graduate in Economics from Hindu College, University of DelhiI cut my teeth solving problems with not much more than Excel, 'Small' data (usually poor quality) and a curious, creative and analytical mind; I used an 'X Per Dollar' mindset and tools like MMMs well before 'ROI' or 'Attribution' became buzzwords. Digital and data atop that foundation are the natural progression that I thrive on today. I have also authored a poetry collection called "Love Poems Sell (To the Extent Any Poems Sell)" and am currently working on a volume of short stories.
Current workplace
Bhaskar Khaund's current company
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Altius
7 roles
Bhaskar Khaund work experience
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Business, Marketing & Media Consultant
Current
Consultant
Mar 2019 - Present
Regional Head Of Tv And Multiscreen - Middle East North Africa
(Previously MEC) - Headed a specialized TV and Online Video division for agency clients across the Middle East North Africa (MENA) region.ROLE & RESPONSIBILITIES- Enhanced agency planning quality and capabilities including digital transformation in video planning.- Devised strategy, aligned rate negotiations and supervised operations for up to a peak of USD 100M in annual client billings with P&L responsibility. - Created and developed systems and processes to enhance productivity and led study projects. - Acted as TV audience measurement lead, was member of Technical Advisory Group of tView Peoplemeter project in the UAE. - Cross-functional senior management responsibilities included New Business development, staff training, and thought leadership and external communication (thought pieces, talks, interviews). - Initiated data roadmap and projects as senior core member of internal data committee. KEY ACCOMPLISHMENTS- Successfully launched a new TV division and contributed to 75%+ growth in billings over the period.- Successful digital transformation into ‘Total Video’ unit integrating online video with traditional TV through an original out-of-the-box calibration methodology, and accelerated growth by 8-10% in incremental billings and fees.- Delivered a high-quality talent base through training, development, and mentoring.- Significantly enhanced agency output through several initiatives. Key highlights:> Advanced practices such as econometric modelling and Recency Planning | Aligned media buying KPIs with planning, resulting in reduced CPMs and greater brand success | Improved TV ratings forecast through a tracking structure| Objectives-based sponsorship evaluation model | Budget allocation model based on Pan-regional spillover | Effect of TV advertising on website traffic | Benchmark of online video View Through Rates by platform, screen, product category and market.
Jan 2008 - Feb 2018
Account Director
Led and managed an account team on a portfolio of agency clients.(Previous: Group Account Manager, Associate Account Director) ROLE & RESPONSIBILITIES: Drove bottom-line results by directing media planning business team and building client relationships for key accounts portfolio. Managed client relationship, resources, and profitability and developed media strategies and oversaw implementation. Ensured smooth account management by leading and controlling agency functions.KEY ACCOMPLISHMENTS: - Closely partnered with global FMCG client and contributed to strong growth in brand equity and market share of their flagship brand driving a 20% p.a. annual billings growth over five year period.- Developed long-term communications roadmap for logistics services brand after identifying market priorities based on linking brand sales, category market development, and media costs.- Handled one of the most visible campaigns ever in the UAE with several groundbreaking creative innovations for the re-launch of major retail client.
Sep 2002 - Dec 2007
Media Controller
M:Ideas
Nov 2001 - Jul 2002
Consultant - The Media Network
Feb 1999 - Oct 2001
Management Trainee - Media
Bates Clarion
Jun 1998 - Jan 1999
4 education records
Bhaskar Khaund education
Post Graduate Diploma Programme In Communications, - Business Management , Marketing , Advertising , Media Planning , Market Research
Ba (Hons.), Economics
Hindu College, University Of Delhi
Isce, High School
St. Columba'S School, New Delhi
Middle School
St Edmund'S School , Shillong
FAQ
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Quick answers generated from the profile data available on this page.
What company does Bhaskar Khaund work for?
Bhaskar Khaund works for Altius.
What is Bhaskar Khaund's role at Altius?
Bhaskar Khaund is listed as VP - GTM, Marketing and Analytics at Altius.
Where is Bhaskar Khaund based?
Bhaskar Khaund is based in United Arab Emirates while working with Altius.
What companies has Bhaskar Khaund worked for?
Bhaskar Khaund has worked for Altius, Consultant, Wavemaker, Mediaedge:Cia, and M:Ideas.
How can I contact Bhaskar Khaund?
You can use AeroLeads to view verified contact signals for Bhaskar Khaund at Altius, including work email, phone, and LinkedIn data when available.
What schools did Bhaskar Khaund attend?
Bhaskar Khaund holds Post Graduate Diploma Programme In Communications, - Business Management , Marketing , Advertising , Media Planning , Market Research from Mica.
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