Business, marketing and media consultant with current experience in digital marketing (acquisition and retention), business development, Go To Market and sales, and content writing, blending strategic ,analytical and creative skills across the consulting / business services and E-commerce domains . In my previous role, I built and headed up the largest specialized vertical in terms of billings and revenue at my last organization, - a WPP agency-, led its digital transformation in video planning with an original out-of-box methodology and transformed raw young talent into highly skilled professionals. 20 years previous experience in media agencies, mostly in client-facing leadership roles in multicultural environments. Breadth across product categories, markets and audiences and depth of transferable skills and competencies : ROI | Strategic planning | Client Servicing | TV, Online Video & Multiscreen | Digital+Cross Media Integration | Insights & Analytics | ROI | Effectiveness | Budget optimization & allocation | Pricing | Audience Measurement | Team building & leadership | P&L | E-Commerce marketing | Performance Marketing | Acquisition marketing (Search, Social, TV) | Retention marketing (EMail, loyalty programs)Passionate about execution, measurability and effectiveness. It isn't 'strategy' if it doesn't show results! Masters in Marketing & Media from MICA, India, Graduate in Economics from Hindu College, University of DelhiI cut my teeth solving problems with not much more than Excel, 'Small' data (usually poor quality) and a curious, creative and analytical mind; I used an 'X Per Dollar' mindset and tools like MMMs well before 'ROI' or 'Attribution' became buzzwords. Digital and data atop that foundation are the natural progression that I thrive on today. I have also authored a poetry collection called "Love Poems Sell (To the Extent Any Poems Sell)" and am currently working on a volume of short stories.