Bhaskara Jala Dhananjaya Email & Phone Number

Central Jakarta, Id

Jakarta, Indonesia

Division : Application and Quality Management | Corporate Title : Junior ManagerAs a Designer, responsible in providing seamless user experience and supporting research for several project related to digital banking product development. Have developed design for various user segments (retail, lending, internal, corporate, partnership, etc.)• Oct 2024 - present : Design and User Experience Team• Jan - Sep 2024 : BRImo and Retail Design Team• Jul - Dec 2023 : Design Center of Excellence TeamCurrently working on digital design for BRI's Mobile Banking (BRImo), Retail, Service, and Lending products.

Jakarta, Indonesia

BRILiaN Future Leader Program (BFLP) IT or know as BFLP IT is a Management Trainee program from BRI specifically for alumni majoring in STEM, which is both recruitment and training to find prospective future leaders. Detailed journey :• 3 Months Soft Skill Development, General Banking & IT in Banking Class--> Soft skill development learning path: Personal Development, People Management, Becoming an Effective Leader, Impacting Business Result, and Contributing to Business.--> Awardee 2nd Best Design on Infographic Class held by Kreasi Presentasi.--> Group Winner on Business Grooming and Professionalism Class held by Duta Bangsa Indonesia.--> MCing Cakrawala Night Space Vol. 1 as bonding event for BFLP IT Trainee Batch 6.• 1 Month Banking Business & Operations On Job Training--> Placed in Jakarta 1 Region Office, Jakarta Krekot Branch Office.• 1 Month IT and Business Bootcamp--> Worked on 2 projects (use case: BRI ecommerce development and new strategy to boost retail banking product ) from ideation, MVP development (design to test), and pitching deliverables as Project Manager together with 6 team members.--> Successfully chase the Most Favorite Team title chosen by all coach and mentor.• 3 Months IT On Job Training--> Placed in Digital Banking Development and Operation Division, Digital Design and Experience Team. Worked with multi-field team to develop multiple design projects and learn about BRI digital product development and innovation.--> Final projects: created a proposal for new feature to enhance user retention on BRI mobile banking platform and cut the pain point for accessing multiple application to access credit card services and card management using design thinking framework.Methods: in-depth interview, concept testing, usability testing (thinking aloud), interactive prototype, ux reportTools: google workspace, figma, maze, dovetail

UIUXINDO is an educational platform engaged in the Digital Product Design industry, especially UI/UX. Focused on building partnership and relationship with community and potential external stakeholders.We are very open for any collaboration opportunity, don't hesitate to reach me out through email or LinkedIn for any discussion!

Facilitating Independent Study - UI/UX Design Track for students on Kampus Merdeka Program.

Have conducted 30+ mentoring sessions with 9.5 CSAT Score.Mentoring Path:- Product Design, Research, and Management- Soft Skill Development

Part of TRIP Program Batch 2, Pegipegi is one of the most renowned online travel agent brands, providing easy and affordable access to transportation and accommodation in the archipelago.• Contributed in Product Platform Tribe and assisted the product manager to develop product initiatives on several projects that related to user, payment, and customer service operation field (create MoM, product evaluation, etc.).• Worked closely with engineer, uiux, and related team from platform and transportation squad.• Worked on 5 projects (initiation of end to end product SSOT starting from ideation, grooming to Product Design & Tech, monitor from start until release) to enhance user engagement and experience through Pegipegi’s channels.

Tempat Belajar is a skill development platform extension from Tempat Magang, a leading career platform for internship seekers and first-jobbers.• Worked together with Video Editor, Product, and Marketing Team.• Handled end-to-end video course production for the business expansion strategy.• Handled new product development initiation, developed product requirement material (ToR, curriculum, etc.) and collaborated with related internal and external stakeholder.Method: Market ResearchTools: Gsuite, Notion, Gather, Wordpress

Part of Professional Skill Development through Capstone Project in Independent Study 2022.• Work closely with Product Manager, Scrum Master, Researcher, and Designers for 3 Sprints - research, design, prototype, and product deliverables.• Led the product development process including discovery phase, PRD, QC, and daily activity (backlog grooming, roadmap, etc.) with final retro-score reached 4.91/5.0.• Successfully executed 3 layer of user research, design thinking process with scrum methodology, 2 phases of user testing with growth rate up to 12.5% and 100% OKR achievement with project score reached 4.5/5.0.Methods : Product Research, PRD, Scrum, Competitive Analysis, Financial Projection, GTM AnalysisTools : Gsuites, Trello, Figma

DOKU is the First Payments Technology Company in Indonesia, supporting the online businesses and become the electronic payment service of choice, both for national and international merchants.• Contributed in Growth Squad - Customer Platform Experience (Acquisition, Retention, and Referral).• Worked together with Engineers, Designer, and Related Squad to implemented CPE Product Strategy.• Contributed in 4 projects to maximize the metrics achievement focusing on retention for Q3 2022.Methods : Competitive Analysis, Information & System Architecture, Product Backlog, PRDTools : Gsuites, Jira, Miro, Figma, Whimsical, Freshdesk, Notion

LingoTalk is an education technology solution that provides LingoMethod and its curriculum as a new era of language learning with the support of AI technology to personalize the learning experience.• Collaborated with Product Manager, Designers, and Researcher• Contributed in 4 pre-to-post ux research projects for product developmentMethods : Usability Testing, In-Depth Interview, A/B Testing, Card Sorting, Design Exploration, QuestionnaireTools : Gsuite, Figma, Maze, Trello

Quarter Life Projects is a non-profit organization with a mission to become a support system for Z generation during their quarter-life period.• Collaborated with COO, UIUX, and Product Researcher• Contributed in 1 big research projects for QLP New Brand Product (2 phases of data gathering process)Methods : Questionnaire, In Depth-Interview, and Qualitative Data AnalysisTools : Gsuite and Jamboard

Harisenin.com is an one-stop skill development platform that helps students all across Indonesia to build in-demand skills, career, & meaningful life through the products.• Collaborated with CEO, CTO, and Product & Tech Team• Contributed in 6+ research and some additional (Business, Design, Tech) projects • Awardee Apprentice of The Month October Edition and Best Apprentice of The Period (final score 110/100)Methods : Desk Research, In-Depth Interview, User Journey Mapping, Information ArchitectureTools : Gsuite, Figma, Gather

WeLead is a non-government youth organization that empowers youth in becoming great leaders who can benefit their surroundings and others.• Collaborated with CMO, Designer, Content Writer, and Social Media Specialist• Contributed in monthly content planning, proofread, and engagement analytics• Successfully increase +308% reactions, +150% reactions, and in average 44,3% on LinkedInTools : Gsuites, Trello, Slack

Skilvul is an online platform that provide training and certifications to the society that have big motivation to learn on-demand IT skills and connect programmers to jobs.• Worked with 2 team members to manage end to end UI/UX Design process and contributed in 2 full stack design projects (from research, system, and deliverables), with result up to 90% for success rate and 4.9 for SEQ value.• Graduated with title "Complete with Honor" (score 94.5/100) and awardee Top 30 Projects from 200+ teams that have been participated in the final challenge.Methods : Design System, User Research, Usability Testing, UX Writing, Competitive Analysis, PitchingTools : Gsuites, Figma, Notion

• Assisted Mr. Hari Ginardi in teaching IT Governance Course for 38 students in class of 2021.• Developing various learning styles to maximize and support the students learning experience.• Evaluate the class feedback, created weekly report and recommendation for improving the class system.Tools : Gsuites, Figma, Quiziz

Participated as surveyor for IT Governance and SPBE project under advisor Mr. Ir. Khakim Ghozali M. MT.• Contributed in SPBE Development Project for the North Luwu Government, South Sulawesi.• Assisted 8 local government organizations in filling out the IT Development Plan form.• Created a report for the Assessor to design the IT development masterplan and recommendations.

Involved to support work needs related to IT for Operational Services, Promotion, and Data division. Analyzed and visualized 19.000+ data from 8 district and 1 city using google suites for the goverment's needs.Tools : Gsuites and Site

Social Connect is a community platform that gives access for people to discover happiness.• Created weekly content to brand 151 Social Connect employees through @lifeatsocialconnect instagram.• Designed (copy and concept) 34 feeds and instastory with various content types by whole team.• Successfully increased instagram followers by 112% (from 197 to 418) in three months.Tools : Gsuites and Notion

• Worked together with 7 team members and responsible for self-development program of 109 freshman in 11 months.• Formulated, built strategy, and conceptualized the methode of values planting to the freshmans.• Created Grand Design and timeline for implementing the strategy. Evaluated the strategy and brainstormed with the team to create a creative solution.

• Awardee Public Speaking Training with Ms. Amel Sannie.• Hosted 2 of Kampus Update's programs:-- KULive collaborated with Tokopedia, with the topic "Kickstart Your Career As a Data Scientist"-- Instagram Live collaborated with Niagahoster, with the topic "How to Nailed Your HR Interview"

• Planned the content strategy to brand the organization through instagram feeds and instastory.• Managed 25 team member to execute the recruitment process and done the promotion based on the content strategy.• Successfully created 14 feeds and instastory, and increased @ksrpmiits instagram followers by 105 in two weeks promotion phase.• Successfully got 198 applicants from the target 70 (282%) in 2019 and 108 applicants from the target 80 (135%) in 2020.Tools : Gsuites, Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro

Makassar, South Sulawesi, Indonesia

Bachelor'S Degree, Information Technology

Activities and Societies: 7+ student organizations, 7+ volunteering activities, 7+ internship experiences, 7+ recognition and awardsGPA.

Independent Study, Product Management

Activities and Societies: Individual and Group Based Learning, Sprint Challenge, Soft Skill Development, and Capstone ProjectFinal Score.

Scholarship Awardee, Soft Skill And Self Development

Activities and Societies: Regional Community, Leadership Development, Writing Competition, Group ProjectDjarum Beasiswa Plus is one.

Non-Graduate (Winter Program), Web Design

Final score : 90/100 • Selected on Web Design Course. • Learned to develop the front-end of a website from technical fields using php.

Senior Highschool, Natural Sciences

Activities and Societies: PMR Smasta, Dewan Ambalan Smasta, PIK-R Smasta, KPB Tabanan, SBH Tabanan, FAD Tabanan, KPB Prov. Bali, SBH Prov..