Bhaskar Krishnan Email & Phone Number

Cupertino, Ca, Us

Menlo Park, Ca, Us

Welcome to Ads & Commerce 3.0!! Ads 1.0 was about Targeting & Personalization;Ads 2.0 was building new Ads experiences at intersection of Privacy & Transparency!Ads 3.0 is launching first-of-kind Ads & Shopping experiences to drive E-Commerce!!2023-Present: Building the E-Commerce Vertical! Building the future of E-Commerce at Meta! Next-generation Ads products for the E-Commerce (& Retail) Verticals!Drive $6+ Bn in revenue across Top advertisers globally and drive initiatives across 20+ PMs & 120+ Engineers across Perf Ads, Brand Ads, Creator Ads, New Product developments and Platform teams.Drive Static & Dynamic Ads Creative Enhancements, Optimization and Integration across EComm, Creative & Guidance, Core Ads and Meta Family of Apps teams. 2022-2023: Ads Transparency, Privacy & ML/AIManaged the Ads Transparency and Ads Safety & Sensitivity teams at Meta, building user trust and improving sentiment about FB, Meta & our productsLaunched WAIST 3.0, Meta’s regulatory response to EDPB, USO & other critical regulations. Built ML/ Gen AI platforms to filter sensitive data and power UGC (User Generated Content) Use in Ads, generating $1Bn+ Revenue Lead Product hiring for Monetization, hiring 100+ PMs since 2022RPM (Rotational PM) Champion at Meta & MonetizationTeam Pulse of 97%Social AdsCreator MonetizationGenerative AI E-Commerce, Retail & Consumer VerticalsAds AutomationHAIR/ Whale Advertisers Premium Tech Engagement

South San Francisco, California, Us

Led the Merchant Onboarding Product initiatives globally at Stripe. We onboard 200K+ merchants a month across multiple products. Transformed the Direct Onboarding experience to delight users & merchants. Brought a customer-centric approach and redefining the Web Funnel and User Journey at Stripe. Personalized the user journey and guiding merchants along the Awareness, Activation, Engagement and Monetization stagesOwn the platform that offers our partners Stripe capabilities in a SAAS or a Custom manner. The focus for the platform team is to inject intelligence into a data-flow, policy- and communication-heavy process

Setagaya-Ku, Tokyo, Jp

2020 - 2021, San Francisco Bay AreaI was GM & Chief Product Officer (CPO) for Rakuten's FinTech initiatives in Americas & Japan. In my most recent role, I led a 15-member SWOT Product & Engg team for Rakuten's NeoBank (Payments & Cards) in the US, reporting to the US CEO & President of R-Card. Digital banking, payments & credit card platform targeting 20mm+ customers2019-2020, Bengaluru, India GM & India Site Lead, FInTechI matrix reported to the President of R-Card and Global CTO of FinTech, managing a 55-member team of Engg, Product, Program & DS across US, India & Japan. I started as India Site Lead for FinTech, managing a 35-member Engg & Product team.1) I built R-Pay App (Rakuten flagship Payment App) from 200K to 25mm users and to the 2nd largest Payments App in Japan.2) Built Consumer & Merchant Monetization products, leveraging R-Pay as 3PD marketing & offers platform for merchants and rebates platform for consumersHighest Pulse Score (98) across Rakuten globally. Turned around the team from a low score of 32 & high attrition rate of 40%Product-led GrowthData, ML & AINeoBankPaymentsMerchants - Ads, Monetisation & OffersData Platform - Google BigQuery, Apache Spark

Berwyn, Pennsylvania, Us

India Site-lead for Product, managing 25+ PMs, across Platform, Consumer & Credit products to transform the firm from B2B Data Aggregation to API- & Open Data focus.Built API & Dev portals, built Products around Open Banking trend globally and created Consumer & B2B Credit product using traditional & alternative data sourcesCreated new Consumer Credit Scoring Product for India, South Asia and Europe by taking an income, expense and user-activity based approach than the traditional liability-based Credit scoring. Product was launched to 10-mm consumers in India, 2mm in Vietnam, 5-mm in Indonesia and pilots with FinTechs in UK & SpainFinancial InclusionUnder-bankedData PlatformDigital LendingConsumer ProfileRisk ManagementFinancial WellnessAI & MLCustomer Service & Chatbots

Bangalore, Karnataka, In

Joined as 17th employee in Flipkart Ads to lead Data. Built a rocket-ship that grew 250X in first year and almost 1000X over my stint at Flipkart. I managed all of Data, Analytics & Advertiser Products at Flipkart Ads and hired 200+ people as the Ads BU grew to 250 people over a 2-year span.I was asked by the CTO to transform the Flipkart Data Platform from their platform approach to a User-Centric approach. I refocussed the team to User Insights & Identity and partnered with Digital Marketing, Growth, Home Page, Search & Personalization teams to drive growth, user adoption and increased conversions across the organic funnel Flipkart Data Platform profiles for 150-mm users, across 100-dimensions and 100s of PB of Data. Rapidly moved from Batch- (1.0) to Daily- (2.0) to Real-time (3.0) processing & insights. Ingested data from several Bus & Tech stacks, created ML-models & insights about users & sellers and, built APIs for self-serve. Managed 30+ people across Product, Analytics & DS teams Built BNPL & B2B/ Merchant Financing businesses from scratch, India's fastest growing FinTech business, now serving more than 5-10mm customersProduct-Led GrowthUser IdentityML & AIData ScienceConsumer InsightsFraud, Trust & SafetyDigital MarketingConsumer LendingCredit ScorePersonalization

Sunnyvale, Ca, Us

Launched Ads Measurement & Analytics products like Yahoo Brand Index and Full Funnel Attribution Products to measure & shape Consumer Behavior

Zurich, Ch

Led Monetization globally for Credit Suisse’s Investment Products platform. Built this fastest growing business from scratch, across US, Europe & Asia, achieving $25mm ARR in less than a year

London, Gb

Led Monetization & Product for Capital Markets & Investment Products business, across 15+ products & $200mm ARRBuilt Prime Brokerage & Risk Management for Capital Markets, fastest growing businesses at Barclays

New York, Ny, Us

I built S&P's non-Equity index business, currently generating 40% of index revenues

Mba, Strategy, Technology, Finance

B.S.

Education record

Education record