Kunal Bhatia Email & Phone Number

Jaipur, Rajasthan, India

Analysing crypto market trends, user behaviours, identifying growth opportunities, and improving strategies. Extracting actionable insights to drive crypto product promotions, utilising economic research from renowned authors to craft compelling narratives for cryptocurrency trading for UnTrade and Gaming Arcade.Researching various angles and hooks for marketing crypto products, leveraging economic research papers to build narratives around cryptocurrency trading, leveraging innovations… Show more Analysing crypto market trends, user behaviours, identifying growth opportunities, and improving strategies. Extracting actionable insights to drive crypto product promotions, utilising economic research from renowned authors to craft compelling narratives for cryptocurrency trading for UnTrade and Gaming Arcade.Researching various angles and hooks for marketing crypto products, leveraging economic research papers to build narratives around cryptocurrency trading, leveraging innovations to drive growth and adoption of crypto trading platforms globally.Leading customer acquisition and retention strategies, optimizing marketing funnels through paid media, SEM, and affiliate marketing to attract and retain a loyal customer base in crypto trading.Managing platform marketing across diverse segments, collaborating with Product Marketing to drive adoption and enhance user experience in crypto trading.Developing demand generation strategies with content marketing, organic growth tactics, partner marketing, and paid acquisition in the competitive crypto market.Planning performance marketing campaigns, including product marketing initiatives and direct response ads across paid search, social media, and display networks in crypto trading.Generating performance reports using marketing measurement platforms, demonstrating growth and guiding future strategies for crypto trading products.Innovating and executing marketing strategies into sustainable programs, analyzing campaign data for continuous improvement in crypto trading marketing efforts.Conducting competitive analysis to benchmark performance and identify opportunities for differentiation in the global crypto market.Collaborating with cross-functional teams to integrate blockchain technology advancements into marketing strategies, enhancing product positioning and user engagement.Utilizing data-driven insights to personalize user experiences and optimize conversion funnels across international markets. Show less

Noida, Uttar Pradesh, India

Increased user signups for Paytm Money by 71% (from 35,000 to 60,000 daily) and KYC completions by 87% (18.5% to 34.8%) through targeted campaigns based on user data & behaviour.Led the user acquisition & Reactivation campaigns for Paytm UPI & wallet, growing Paytm's UPI market share from 12.9% to 14.7% (September 2023). This strategic effort also contributed to a record-breaking 160 Cr UPI transactions (₹2.67 Trillion) in a single month.Improved user segmentation for travel… Show more Increased user signups for Paytm Money by 71% (from 35,000 to 60,000 daily) and KYC completions by 87% (18.5% to 34.8%) through targeted campaigns based on user data & behaviour.Led the user acquisition & Reactivation campaigns for Paytm UPI & wallet, growing Paytm's UPI market share from 12.9% to 14.7% (September 2023). This strategic effort also contributed to a record-breaking 160 Cr UPI transactions (₹2.67 Trillion) in a single month.Improved user segmentation for travel bookings on Paytm, leading to over 9,000 flight bookings & ₹7Cr+ transactions in a single day. This involved using behaviour analysis, pricing strategies, & retention plans.Analysed user data across the app funnel (signups, activation, usage, churn) to identify growth opportunities and optimize app performance for a smooth user experience. Tracked campaign performance and optimized click-through rates (CTRs) for maximum impact, and keeping business Annual Operating Plans (AOPs) in-sync with the Organizational Growth Trajectory.Executed data-driven growth plans for different business areas at Paytm. Analysed user behaviour to identify pain points and developed solutions, working with various teams to implement them smoothly.Developed a deep understanding of user journeys within the Paytm app to create targeted marketing & growth initiatives. Built strong attribution models to identify the most effective channels for user engagement & maximizing ROI.Identified opportunities for cross-selling credit products, developing a user acquisition and retention model that significantly increased credit card adoption and third-party payments through Paytm (₹736.4 Cr for credit cards in October 2023).Optimized the recurring utility payments segment by tailoring user acquisition and engagement efforts based on payment types and user behaviour. This data-driven approach resulted in a 6.8% MoM growth in rent payments & a 21% growth in DTH/Broadband & post-paid recharges. Show less

Bengaluru, Karnataka, India

Managed media planning to meet revenue goals and optimize profits. Researched effective channels, set budgets, and negotiated placements to hit performance benchmarks. Enhanced campaign effectiveness using third-party data for better audience insights. This integration significantly improved outcomes, meeting specific client needs.Set up Google Tag Manager triggers, tags, and variables, and created events on Meta Pixel, LinkedIn, and Twitter Pixel. This enabled smooth data migration… Show more Managed media planning to meet revenue goals and optimize profits. Researched effective channels, set budgets, and negotiated placements to hit performance benchmarks. Enhanced campaign effectiveness using third-party data for better audience insights. This integration significantly improved outcomes, meeting specific client needs.Set up Google Tag Manager triggers, tags, and variables, and created events on Meta Pixel, LinkedIn, and Twitter Pixel. This enabled smooth data migration between platforms like Google Analytics 4, Google Tag Manager, Google Ad Console, Meta, LinkedIn, Twitter, AppsFlyer, Amplitude, HubSpot, and Kochava.Implemented social listening and data tracking tools to streamline data integration across platforms. This reduced CAC by 27% and provided detailed insights into user behaviour, improving revenue and monetization strategies.Created marketing plans for prospective clients, these plans demonstrated how our solutions addressed client challenges and drove growth. Managed client campaigns, refining strategies through user behaviour analysis to continuously improve results.Led digital marketing campaigns that focused on improving client ROI and reducing Customer Acquisition Cost (CAC). The main challenge was growing clients efficiently while keeping CAC low. By setting clear goals and constantly monitoring performance, ensured that campaigns achieved these targets and maximized client ROI.Identified operational bottlenecks and implemented collaborative solutions to streamline processes for better efficiency. Created growth roadmaps that addressed challenges & improved overall marketing operations.Ran targeted campaigns across digital channels, setting KPIs like ROI and CAC. Monitored & optimized campaigns to maximize client ROI and ensure efficient growth. Delivered comprehensive reports tracking campaign effectiveness. These reports provided clear performance metrics, enabling data-driven decision-making & effective experimentation. Show less

Mumbai, Maharashtra, India

Effectively managed the consumer funnel, driving processes from Installation to Retention. Introduced gamified onboarding and retention practices by tracking user activity. Analyzed Performance Marketing and social media data to optimize user acquisition, segmenting users and enhancing cohort utilization. Leveraged varied tools for cohort analysis, boosting Customer Lifetime Value (LTV) and Return on Ad Spend (ROAS).Within three months of Joining, achieved substantial growth: 54% surge… Show more Effectively managed the consumer funnel, driving processes from Installation to Retention. Introduced gamified onboarding and retention practices by tracking user activity. Analyzed Performance Marketing and social media data to optimize user acquisition, segmenting users and enhancing cohort utilization. Leveraged varied tools for cohort analysis, boosting Customer Lifetime Value (LTV) and Return on Ad Spend (ROAS).Within three months of Joining, achieved substantial growth: 54% surge in Daily Active Users (DAU), 77% in Monthly Active Users (MAU), and a 113% increase in Average Concurrent Users (ACU). Witnessed improvements in Average Watch Duration and Live Watch Hours through effective strategies.Successfully slashed Average User Acquisition cost from Rs 124 to Rs 97 for Loco Studios and doubled ARPPU from Rs 148 to Rs 293 within one month. Achieved significant conversion rates with 26.7% paying users within 1 month and an impressive 54% within 6 months of sign-up.Executed notification strategies, elevating campaign conversion rates significantly. Weekly click-through rates (CTR) surged from 0.83% in November 2020 to 4.81% in October 2022 using meme-based, quirky, and culturally relevant push notifications.Prioritized data analytics, optimizing user acquisition, brand awareness, and social media campaigns. Innovated growth tactics by experimenting with user reactivation strategies, fostering increased engagement with streamers.Implemented automation for refined marketing outcomes via segmentation and personalized communication, ensuring scalable operations. Created automated data integration, processing, and optimization infrastructure, boosting user engagement and platform loyalty.Developed and managed an analytics dashboard in Data Studio, enabling comprehensive tracking and actionable insights from customer interactions with the esports streaming platform. Show less

Bengaluru, Karnataka, India

Collaborated with clients to develop brand strategies and enhance product-market fit through organic growth strategies, utilizing measurable metrics.Innovated and implemented monetization strategies for Wubba Lubba Dub Dub Pvt Ltd's (WLDD) digital intellectual properties, creating new revenue streams.Spearheaded memes-driven marketing and brand awareness campaigns for new product and feature launches, as well as go-to-market initiatives.Devised and executed online… Show more Collaborated with clients to develop brand strategies and enhance product-market fit through organic growth strategies, utilizing measurable metrics.Innovated and implemented monetization strategies for Wubba Lubba Dub Dub Pvt Ltd's (WLDD) digital intellectual properties, creating new revenue streams.Spearheaded memes-driven marketing and brand awareness campaigns for new product and feature launches, as well as go-to-market initiatives.Devised and executed online reputation management (ORM) strategies for renowned brands such as Discovery+, Xiaomi India, Myntra, Fevikwik, and others, utilizing performance channels, social media platforms, programmatic advertising, and performance marketing campaigns.Ideated and implemented strategic initiatives to optimize content delivery and establish robust distribution channels through collaborations with creators and influencers across various social media platforms.Successfully conceptualized and executed customer acquisition strategies and branding for Budweiser's mini-game "Conquer2020" using multi-channel promotion, including curated and user-generated content, tweet wars, banter, and memes, resulting in a total reach of 56 million users and approximately 15 million minutes of gameplay.Led customer acquisition efforts and restructured performance metrics to improve delivery practices, leveraging tools such as Google Analytics, metadata, statistics, and executing and analyzing A/B tests, customer relationship management (CRM), mobile measurement partners (MMPs), and Growthbot.During the initial lockdown period, led the restructuring, ideation, and execution of multiple growth experiments to optimize conversion rates and drive business results.Used data and analytics to identify segment-wise customer behavior and revenue impact, resulting in sales growth of 152% for a period of 60 days amidst the COVID-19 lockdown. Show less

Mumbai, Maharashtra, India

Developed and implemented effective go-to-market strategies, utilizing cost-effective channels to promote and deliver quantifiable solutions for corporate car leasing at Sundaram Finance Limited.Designed a new model for mapping customer requirements, delivering customized products and technical solutions for lease tracking. This approach resulted in revenue growth and increased customer lifetime value (LTV) by focusing on team training and diversification to systematize the marketing… Show more Developed and implemented effective go-to-market strategies, utilizing cost-effective channels to promote and deliver quantifiable solutions for corporate car leasing at Sundaram Finance Limited.Designed a new model for mapping customer requirements, delivering customized products and technical solutions for lease tracking. This approach resulted in revenue growth and increased customer lifetime value (LTV) by focusing on team training and diversification to systematize the marketing approach.Formulated a customer reach-out strategy to enhance the end-user experience and establish new alliances and partnerships through creative solutions and optimum growth routes. This initiative led to improved customer retention and conversion rates, especially in organizations with multiple leasers.Collaborated with the Country Head to focus on product pricing and business strategy, leading to a restructured product strategy and diversified offerings under the corporate leasing vertical at Sundaram Finance Limited.Implemented multiple consumer feedback loops to identify additional features and incorporate them into the product roster, providing tailor-made solutions for corporate clients.Led lead generation and nurturing efforts, mapping customer requirements, and offering customized products and technical solutions for lease tracking and queries.Ensured adaptive strategic execution based on real-time sales reporting, allowing for agile decision-making and adjustments to maximize sales outcomes.Spearheaded the development of comprehensive storyboards, presentations and brochures for specific company services, streamlining customer outreach and leading to a 25% increase in customer acquisitions. Show less

Master Of Business Administration - Mba, Marketing, 6.2

Activities and Societies: President - Nisadya [the Marketing Club] | Member - Samvaad [the Debate Club] | Member - URJA [the Events.

Bachelor Of Technology - Btech, Electrical And Electronics Engineering, 7.4

Activities and Societies: President - Glimpses (Acting & Videography Club) | Member - Alankrit [Cultural Society] | Member - Debsoc.