Marketing Data Analyst
Current• Performed in-depth analysis of user journeys and behavior across marketing channels (email, SEM, social etc.) to extract actionable insights, driving data-driven strategies that increased brand awareness by 25% and customer engagement by 18% year-over-year • Leveraged expertise in Google Analytics, Google Ads, and other digital marketing platforms to optimize demand generation campaigns, resulting in a 30% increase in revenue over 2 years • Designed and executed A/B testing strategy across multiple channels, improving email click-through rates by 15% and overall marketing campaign conversions by 20% • Built centralized data pipelines and ETL processes consolidating disparate data sources (CRM, POS, web analytics) to create a unified data framework for analysis • Created interactive dashboards in Tableau/Looker visualizing KPIs and insights from centralized data to enable data-driven decision making across marketing teams • Developed predictive analytics models utilizing SQL, Python, and statistics to forecast marketing performance, identify opportunities, and drive revenue growth