• Performed in-depth analysis of user journeys and behavior across marketing channels (email, SEM, social etc.) to extract actionable insights, driving data-driven strategies that increased brand awareness by 25% and customer engagement by 18% year-over-year • Leveraged expertise in Google Analytics, Google Ads, and other digital marketing platforms to optimize demand generation campaigns, resulting in a 30% increase in revenue over 2 years • Designed and executed A/B testing strategy across multiple channels, improving email click-through rates by 15% and overall marketing campaign conversions by 20% • Built centralized data pipelines and ETL processes consolidating disparate data sources (CRM, POS, web analytics) to create a unified data framework for analysis • Created interactive dashboards in Tableau/Looker visualizing KPIs and insights from centralized data to enable data-driven decision making across marketing teams • Developed predictive analytics models utilizing SQL, Python, and statistics to forecast marketing performance, identify opportunities, and drive revenue growth

• Leveraged the interactive dashboard in Tableau to identify the outlier patterns in data gaining business insights • Handled imbalanced data while developing the ML model to detect anomalies and identify the fraudulent cases• Highlighted high-risk transactions that would reduce the manual efforts, thus saving costs for the business

• Analyzed the client’s customer base data to identify the potential location for business expansion helping the client make the strategic business decision for the launch of its latest product• Documented and reported the analysis using Tableau on the KPIs contributing towards the overall growth and performance of the business• Worked as a JAVA and SQL developer and collaborated with teams on service fulfillment implementation for Telstra with customization over ASMS 7.5 (Amdocs Service Management Suite)• Followed Agile Methodology of development and maintained Rally for status update resulting in increased ability of the system, to adapt changes and regularly monitor progress

Worked as a Java J2EE developer in Telstra OM-FUL (Amdocs Order Manager). OM-FUL is a flow management system which manages Telstra’s Telecom Network for Broadband, Mobile, PSTN, Pay TV and handles Fulfilment & Assurance. • System Testing and Unit testing; Defect debugging and fixing• Initiated the automation of PL/SQL scripts required for the execution of different services reducing the team’s manual and time efforts by 25% saving overall costs for the business• Performed cost-benefit analysis for the client assessing the potential areas of concerns to reduce overhead expenses on the workforce and enhancing the customer’s experience• Used Mercurial and Tortoise Hg for continuous delivery of code• Responsible for the development, implementation, and support of the Change Requests (CRs), Priority Change Requests (PCR’s).• Development of business workflow depending on product requirement• Used Amdocs Process Manager for Unit testing and flow understanding.

Worked under the IT Department of AAI, and Developed a web based utility for Employee Management System with a team of 3 members. System aided in managing the transfer policy of the employees, keeping a track of their Date of transfer, Joining Date, Current working region and time left for next transfer.