Worked on launching total telco next generation experience for the people of Myanmar with over 60 million population. Objective: introduce telco service with best 3G and 4G to be experienced in Myanmar.Worked on various launch essential products/services from the Communication and Customer Experience point: Prepaid, Postpaid, Mobile Money, SIM, Loyalty & Retention, Pre-registration, UAT, Early Bird, The Big Launch, Mobile Devices, Terminologies, VAS, IVR, SMS, Billing, Top Up Cards, SIM Pack, Digital engagement, Retail Channel communications, Retail Training Manual, Creative press ads for pre-launch, launch and post launch (product based).

Working on total communication planning for Education, Construction and Telecoms enterprises.

• Responsible for launching of 3G Network and Mobile Payment in Papua New Guinea (PNG) with Digicel (the largest operator in the country). Solely managing and planning the launch projects.• Closely worked on New Social Media (SMS Based) Boomer within the area of Communications and Advertising in PNG.• Sole ownership in creatively communicating the launch of Boomer (new social media portal for all kinds of devices with/without internet).• Supporting account teams to market and campaign Digicel services through the channel, including supporting account teams at customer meetings.• Responsible for directing team-based project planning, design and execution of strategic social media and digital initiatives. Also responsible for identifying ways to influence customer behavior across new media channels by translating/ evaluating social media activity into appropriate strategies and campaigns.• Solely responsible for framing Data Campaign in the market targeting low income group.• Manage and execute the need for Sales Guide focusing from products to store management – customer contact. Respond to feedback, research and other data highlighting gaps in the customer lifecycle experience.• Managing the agency relationship with quality briefs and superb management of costs, budgets and deliverables• Responsible for Events and Sponsorship with Digicel partners including managing media.• Internal liaison with the service lines to understand points of differentiation, opportunities and feeding back Markets requirements.• Work on guerrilla marketing campaigns throughout the country.• Responsible for producing creative briefs and involved in managing BTL and ATL productions managing budgets and deadlines. Owning the overall process of measurement of ‘return on investment’.• Working closely at a Group Level in order to synergize single Digicel communications throughout Digicel Pacific as well as maintaining guidelines of the Worldwide Group Level.

• Trained in Telstra consumer/retail products and services – for the role of Customer Care Strategic Communication Project.• Competent in: in-depth study into Telstra’s market segments throughout Australia, pricing strategy, communication skills as per brand guidelines, and consumer resolution. • Providing professional customer service to business and residential customers across Australia.• Implementing collateral communication based on segments – to provide appropriate product knowledge to the right segment.• Liaise between agencies and product managers for a strategic communication plan (internal & external).• Developing customized collaterals, 3market communication material with strategic approach and product positioning guidelines based on monthly/quarterly & annual operational plans.• Conduct Brand Communication trainings for Customer Care division in order to effectively instill Telstra’s uniqueness in the market.• Responsible for category sales targets based on designing a successful strategic marketing & communication plan.• Support and guide QA and HR division in their communication requirements.• Rolled out BigPond Broadband and FOXTEL BTL activities in order to communicate the ‘KnowHow’ between existing consumers and internal direct channel sales team

• Manage and design all Mobile Product offers and services through various communication channels.• Responsible for Brand Communication parallel projects of various operator service launch.• Maintain strong communication links between Direct, Indirect and Consumer Marketing team.• Involve in creating and execution of communication materials for each Consumer Telecom products for the Launch. Products included - IPTV, WiFi, Mobile Payment, Home Services (internet and landline), Prepaid, Postpaid and Visitors services, and Value Added Services.• Serve as a member selection team for full-service advertising agency, media planning agency, PR agency, print house, and events management agency.• Involve actively in Brand launch, Number Booking Campaign, Workshops, and coordination of Fulfillment Centre.

• Developed and managed advertising strategy in conjunction with brand strategy responsibility for marketing and merchandising of Panasonic product in Africa and Middle East markets.• Worked on market and brand development for mobile phones, home appliances and audio-visual products in Africa, Middle East, Afghanistan, and Pakistan.• Managed and controlled yearly advertising budget worth $5m; designed and recommended advertising activities in MEA region.• Visited countries/markets in MEA in order to conduct study on consumer trends/behaviors. Worked directly with senior VPs and GMs of each country project management for all types of Marcom deliverables.

• In charge of developing and taking ownership of client services/product brands and maximize to their full potential. Conducting brand research and competitor analysis.• Managed and organized exhibition planning from pre-production through to final display.• Supporting Account Director in working with developing segmentation strategies, creative briefs and managing communication development, including client presentations. Deputizing for AD on managing account finances (income, profit, cash flow) for company• Proactively seek out new business opportunities. Working closely, between departments, with production (interactive, creative) to ensure high quality of above the line and below the line jobs• Develop and maintain development of New Media market intelligence (reports, press cuttings, video demo’s, etc.)• Handled over six International and Local Accounts in IT, FMCG, Consumer Electronics, Hospitality, Investment & Finance, Jewelry and Luxury goods

• Managed customer database while improving prospect quality through the development of effective, targeted marketing campaigns• Measured and delivered ever-increasing return on investment for marketing activities• Planned, implemented, and managed all advertising and public relations activities including: media planning, media buying, copywriting, press release creation and distribution, advertising, and publicity• Launched corporate newsletter that opened customer feedback channels and created ongoing dialog with customers and prospects• Organized and exhibited at industry trade shows and trained staff in trade show selling techniques

• Managing freelancers and a team of 4 full time staff• In charge of project managing, from initial client brief to delivery, including discussion with client of requirements with respect to their aims and objectives, style of event, potential budget, seniority of delegates, desired profile etc.• Arranging and attending on-site and off-site production meetings. Ensuring site visits to guarantee the size and layout of the venue and make decisions on involvement of local staff• Management of all crew. Involved in understanding technical requirements, foreseeing, analyzing and resolving problems that may arise.• Co-ordination of operations including establishment of policies and procedures, approval of final invoice to client. Liaising with suppliers regarding technical specification of equipment required.• Major accounts handled include NESCAFE, PAMPERS, MENTOS, ROLEX, CUE DESIGN