Parag Bhatia Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

• As part of Mindshare Exchange (Trading) team, I have been responsible for the implementation of the overall trading strategy (Digital, TV & Print) for businesses in West India for several clients like Disney Star, Aditya Birla Group, Hindalco, Skipper Pipes, New Zealand Tourism, Angel One, Unity Small Finance Bank, Brand Concepts, Indira IVF, Nykaa, SMFG, Lauritz Knudsen, Novel Jewels, ICC, Schneider Electric, 360 Wealth, Tasva, Pantaloons, Sleep Company, Toothsi.• Managed a portfolio worth XXX CR+ of Mindshare West• Generating Revenue by growing existing clients and working on new pitches• Working on media plans at multiple stages from Strategy, Ideation and Closures across all mediums• Ensuring all key KPI's like Deal making for clients, Client pricing, Inflation control, demand generation, encouraging clients to measure BAV, etc• Syncing up with stakeholders to ensure all client level buying KPI's are successfully delivered• To negotiate on regular reserve media campaigns to ensure client benchmarks and rate savings KPI's are met• Building and maintaining relationship with media vendor partners and enabling media first, beta products & innovations• Deep understanding of integrated media and familiarity with all aspects of digital, TV & print media• Building narrative for clients on benefit of Prop Media investments through buying arms of GroupM i.e Matrix, Xaxis, GOAT & Finecast• Recommendations of Investments on GroupM Preferred Partners• Quarterly/Half Yearly/Yearly Buying Reviews with each client• Proposed and encouraged clients to close JBP's with top spending partners to leverage additional benefits

Mumbai, Maharashtra

• Driving Business for SEA market with strategy & planning of digital campaign as per clients and agencies communications• Publisher partner management with comprising of deriving monetization strategy, devising go-to market strategies, drafting sales pitch, setting up sales teams and revenue forecasting• Revenue generation & business development• Successfully onboarded publishers like Vivo, Xiaomi, Chocolate SSP, Meitu, Likee - Bigo Technologies, VidMate, PubNative, PicsArt, Opera, and Air Cards• Guiding and approving digital ad sales teams in media planning as per the brand's requirement• Responsible for making annual media pitches for larger corporate brands like BliBli, Djarum, Tokopedia, Smartfren, Tinder by giving a holistic solution on user growth and retention• Negotiating and closing rates and volume deals with central and regional media buying heads of GroupM, IPG, M&C Saatchi Performance, Dentsu, Innocean etc

Mumbai Area, India

• Managing business for West Region including Gujarat & Pune• Actively pitching media offering to client and agencies• Media Sales in West market• Also worked with teams based in Delhi, Bangalore & Kolkata• Leading and growing business for Key clients like HDFC, ICICI, Mahindra Auto, Skoda, Unilever, Asian Paints, Prime Video.• Building relationship with agencies & clients as their strategic partner• Key stakeholder of all products & solutions of OneIndia & Desipearl• Worked closely on Annual Deal, Content Integrations, beta Innovations and execution of Programmatic campaigns

Mumbai Area, India

A) Programmatic Side: -• Managing all programmatic, mediation, networks and platform revenues for Vertoz• Programmatic Buying & Selling of media on self-serve DSP through various exchange partners• Execute campaigns through programmatic buying by using multiple RTB platforms• Google DBM, AppNexus, MediaMath, AdTech, PocketMathB) Advertiser Side: -• Pre-sales, new Business Development, Account Management, Client Servicing & Optimisation • Managing multiple accounts from various industry backgrounds like BFSI, FMCG, Auto, Pharma, Travel, Sports, Entertainment• Leading client relationship as a strategy & planning specialist• Making compelling proposals in response to incoming enquiries• Monitoring ad verification systems like Integral GeoEdge, MOAT, ForensIQ

Mumbai Area, India

• Sachar Gaming Pvt Ltd is an online gaming company for Poker and Rummy games within India• Checking and evaluating online gameplay of all the players on daily basis and evaluate them to understand their play which might involve some fraudulent activity during game-play and financial transactions• Maintaining daily transaction records of the company's accounts• Bringing up new technology to prevent any fraudulent activity• Co-ordinating with Marketing team for new promotional ideas on game-play for existing and new players

Mumbai Area, India

• Enhance customer value for banking services• Handling escalations with regards to banking services/queries/issues for accounts and credit cards• Outbound calling to clients to assist them for any fraudulent or suspicious account activity

Master'S Degree, Finance, General, B

Graduation, Business/Commerce, General

Activities and Societies: Class Representative from Class of 2010-2015.