Operations Executive - Paid Media
CurrentAs an Operations Executive in Paid Media department, I am responsible for managing impactful marketing strategies across various platforms. My role encompasses:★ Campaign Management: Overseeing campaign performance, conducting revenue vs. cost analysis, and implementing daily optimizations to maximize effectiveness.★ Multi-Platform Handling: Proficient in managing multiple self-serve platforms, including Google AdWords and Facebook marketing, to enhance brand visibility.★ Tracking & Analytics: Hands-on experience with both in-house and third-party tracking platforms, familiar with diverse marketing channels, ad formats, and MMP platforms.★ Stakeholder Communication: Clearly communicating the progress of monthly and quarterly initiatives to both internal and external stakeholders.★ Partner Support: Providing comprehensive support to partners through various channels, including email, phone, and in-person meetings.★ Metrics Forecasting: Forecasting and tracking key account metrics to ensure alignment with business objectives.★ Continuous Learning: Staying updated with industry trends and insights by engaging with professional publications and maintaining a strong personal network.★ Value Addition: Enhancing departmental and organizational reputation by proactively addressing new requests and exploring opportunities to add value.★ Workflow Ownership: Taking ownership of tasks within the company’s workflow and effectively liaising between partners and internal teams.★ Market Research: Conducting strong competitor analysis and market research, including SMS marketing initiatives.
