Digital Selling products | Customer Experience teamUnderstanding the business objectives: Aligning the product with the overall business goals and revenue targets.• Developing business cases for new features: Justifying product investments based on their potential impact on revenue and user value.• Requirement gathering: Collaborating with the business and tech stakeholders to define requirements and specifications.• Defining, documenting, and communicating the product vision and roadmap: Understanding user needs, market trends, and business goals to create a clear direction for the product. Clearly articulate the product's purpose and direction to stakeholders, including developers, designers, and executives.• Prioritizing features and enhancements: Aligning product development with available resources, ensuring focus on impactful features that deliver value.• Working with cross-functional teams: Collaborating with architects, developers, BAs, UX researchers, designers, marketers, and other stakeholders to bring the product to life.• Managing the product backlog: Prioritizing and tracking development tasks to ensure efficient execution.• Supporting deployment and managing product updates: Plan and communicate updates to ensure a smooth rollout and continued product improvement.• Continuous monitoring of product performance and optimization: Define the Key Performance Indicators (KPIs) and tracking product performance against the same regularly, and identifying areas of improvement through data analysis and optimization techniques like A/B tests.• Stakeholder management: Build strong relationships with all stakeholders and foster a collaborative working environment. Navigating cross functional teams through critical interactions using effective communication and negotiations.

Managed nationwide eCommerce and omnichannel operations for the early stage startup, resulting in 10x revenue growth.

Owned paid & Organic digital marketing channels resulting in 600% growth in revenue within a year.

Owned the content marketing strategy, resulting in over 70% of lead generation through company blog, emails and social channels.

Owned the entire eCommerce strategy and operations resulting in 23% increase in total sales.