HEADING ORGANIC SBU B2C

LOOKING PAN INDIA OPERATION OF DIETARY SUPPLIMENTS AND OTC SBU. HEADING ALL OPERATIONS.

MARKETING MGMT, BUSINESS MGMT, P/L MANAGEMENT, TRAINING MARKETING PERSONALS,WHOLE GAMUT OF THE BUSINESS OF THE SBU

Heading Domestic Marketing Functions . HEAD – MARKETING & SALES ( VICE PRESIDENT) (MCPL , NAVI MUMBAI ) May , 2007 & Nov 2012 (5.1Yrs) Lead the 84 years old Pharma company in a turnaround effort that took the company out of bank financing… Show more Heading Domestic Marketing Functions . HEAD – MARKETING & SALES ( VICE PRESIDENT) (MCPL , NAVI MUMBAI ) May , 2007 & Nov 2012 (5.1Yrs) Lead the 84 years old Pharma company in a turnaround effort that took the company out of bank financing to self dependence due to advance payment sales operation & followed by rapid sales growth (avg ) . . • Converted the entire business from ZERO- PAYMENT COLLECTION DISCIPLINE to ADVANCE PAYMENT OPERATION• Reduced inventories by over 30% or INR 600lacs, while maintaining & improving needful product-mix stock inventories. Developed a logistic procedures, which reduced the freight by 12 %.• Reworked on Product Pack designs & packing, to be in line with international standards. • Revamped Redistribution channels & set-up dedicated exclusive sales centers at Pan India Level. Reduced cost of operations by controlling Variable expenses• Redesigned internal & Field procedures controls to track day-to-day operational status• Conceptualized & implemented creative compelling marketing programs that ensured 7 products ( JONDILA , ALFAMALT ,AQUIFOLIUM ,KOFEEZ,RHEUMASAJ ,WICHAZEL & WARTEX )to register sales in corers & 8 products nearing cores turnover.• Selected, trained & developed a vibrant Marketing team, delivering high yield.• Introduced new SBUs for rapid group turnover- growth. Show less

Handled entire gamut of Sales, Marketing, Brand Mgmt, Training of New Oncology & Specialty Divisions.  Started Oncology & Immunology Division. Handled a PMT (2) , Dist (2), Sales Admin (2) & Field Force (53) P/ L & Business Management.Notable Contributions Focused Brand promotion instead of generics.… Show more Handled entire gamut of Sales, Marketing, Brand Mgmt, Training of New Oncology & Specialty Divisions.  Started Oncology & Immunology Division. Handled a PMT (2) , Dist (2), Sales Admin (2) & Field Force (53) P/ L & Business Management.Notable Contributions Focused Brand promotion instead of generics. Leunase sales increase from 20 lacs to 4.33crs, Letrozol 2.89 crs. Handled full basket of oncological Show less

Introduced Cancer patients Education & Counseling Program. All major Cancer Hospitals in India were purchasing our specialties.Worked on advance payment collection basis only.Set-up Quick-Reach redistribution System at Metro towns . Conducted manpower development programs

6.2 years) ( GPM/ ZSM /AZM / ASM ) Notable Achievements :Earned promotions due to meritorious performance.Launched 30+ energy capsules -a great success in domestic markets.Launched company in UP as ASM .Successfully planned and implemented ATL & BLA activities. Set-up & revamped redistribution channels.Worked on advance payment collection basis.Launched TASK- FORCE for rural marketing.Worked as Profit Centre Head. Handled a… Show more 6.2 years) ( GPM/ ZSM /AZM / ASM ) Notable Achievements :Earned promotions due to meritorious performance.Launched 30+ energy capsules -a great success in domestic markets.Launched company in UP as ASM .Successfully planned and implemented ATL & BLA activities. Set-up & revamped redistribution channels.Worked on advance payment collection basis.Launched TASK- FORCE for rural marketing.Worked as Profit Centre Head. Handled a large field force size.Handled 650 redistribution stockiest. Show less