Senior Aso Marketing & Monetization Specialist
Lahore, Punjab, Pakistan
As Senior ASO Marketing & Monetization Specialist at The Gaminators Group my key responsibilities are given below:(1) ASO:Proficient in Google Play Console & Google Analytics:I skillfully monitor game KPIs, ANR, Crashes, Store Listing Conversion Rate, user engagement & TrafficSources. Implementing customer feedback, I conduct daily icon & render experiments, resulting in acontinuous game improvement process. Achieved a remarkable 40% increase in organic downloads &$500 daily revenue gain through strategic optimizations.Game Performance Analysis:Proficient in various analytical tools (Sensor Tower, AppBrain, App Tweak, Consoli Ads), I optimize globalgame KPIs, enhancing rankings & conversions. Successfully achieved top positions (number one, top five,top ten) in multiple countries on the Google Play store using diverse strategies.(2)Marketing & Monetization:AdMob Mediation:I analyze AdMob indicators, optimizing revenue without user disruption. Expertly select prime adnetworks & utilize "Waterfall" & "Unifed Auction" strategies. Monitor ads Show Rates, Match Rates & moreto keep games revenue‑optimized. Result: Consistently boost game‑level revenue by $400‑500 daily.Monetization:As an expert in campaigns & monetization strategies (tCPI, tCPA, tROAS), I've achieved impressiveresults. Utilizing country-specific user behavior & KPIs, my tROAS strategy achieved up to 500% ROAS intargeted countries, yielding 5M monthly game downloads & $45,000 monthly revenue for a single game.Google Analytics:Skillfully utilize Google Analytics to track, report & optimize website traffic, enhancing marketingeffectiveness.Ads, Rewarded Ads, Subscription & In‑App Strategies:I expert in ad placement, rewarded ads, in‑app strategies & subscriptions, I optimize game utility forplayers & publishers. Strategically, I increased daily average game revenue from $800 to $1200, a 33%boost, while maintaining an average of 7 ads per user, ensuring ultimate customer satisfaction