- Visiting faculty for the Digital Marketing programme at Indian Institute of Digital Education (IIDE)- Research (Market, Brand and Competitor) and Email Marketing- Digital Marketing Trainer and Subject Matter Expert on behalf of Indian Institute of Digital Education (IIDE) at Pillai College (Google Ads, Content Strategy and Campaigns, Digital Business Tools and Techniques), Hinduja College (Research field project), Thakur College (Content Strategy and Campaigns), Podar College (Brand Management), Chitkara University (Website development, E-commerce Management and Web Analytics, Social Media Analytics and Media Planning, Search Engine Marketing and Performance Marketing) and Patkar Varde College (Marketing Analytics)- Visiting faculty at VES' College of Law and KES' JP Law College for the papers Logic-I and Logic-II- Visiting faculty for F.Y.B.Com and S.Y.B.Com students at SVKM's Narsee Monjee College for Indian Knowledge Systems, Understanding India and Foundation courses- Visiting faculty for M.A. II students for the topics Plato's Moral Philosophy and Wittgenstein at the Department of Philosophy,University of Mumbai.

Puss In Cahoots is the parent brand under which I offer these freelance services:Performance Marketing:• Managed (2+ years) the vegan food products brand One Good's and its parent brand Nourish You's paid marketing across Facebook Ads, Google Ads & Amazon Ads providing monthly ROAS• Performance marketing across all channels for a plant-based nutrition brand and a barbecue grills and accessories brand• Paid campaigns on Google Ads for a Financial Services consultancy• Managed Google Search Ad campaigns for LEMONADE INDIA, a D2C brand in the pesonalized gifting and stationeries spaceWriting:• Copywriting services for performance marketing ads, social media content, e-commerce listings and emailers for the organic products brand Azafran India and Tata Croma.• Website and presentation deck content for the cricketer Shikhar Dhawan’s décor company• Whiteboard animation script for Audi Choice for the agency Shot Ready Hai• Authored and published two books - 'Existential Digital Marketing' and 'Consuming Romance'Consulting:• Administrative Consultant for Yes yes, why not?, being a key contributor to its WordPress website revamp, Social Media Branding and Management of its in-house Artist Collective. Also hosted art exhibitions, pop-up events and was instrumental in running their gift shop selling quirky products, paintings and upcycled art• Project Manager and Content Creator for the re-branding of INCA 2018• Established the brand and implemented the brand building strategy on various social media channels for LEFT HAND RIGHT, a video production studioFilmmaking:• Made a documentary film on the Department of Philosophy, University of Mumbai• Voice over for an essential workers PSA for the soap brand Medimix during lockdown• Provided filmmaking, behind the scenes and post-production services for LEFT HAND RIGHT• Created various short films to help rescued animals for individuals in animal welfare work as well as NGOs resulting in successful adoptions

Teaching has been one of the most satisfying work experiences of my career, one learns a lot along with the students and the students are themselves quite a study for a researching enthusiast like myself.Apart from teaching the core subjects of Indian and Western Philosophy, Copywriting and Digital Marketing, I've had the opportunity to teach bright Gen Z minds at Wilson College across all streams of Arts, Science, Commerce and Mass Media in the subjects of Logic, Personal Branding, Communication Skills, Online Networking, Community Building and Constitutional Morality.This teaching experience also inspired me to embark upon my further education journey through a PhD in Philosophy.

Cat Café Studio is India's first cat café situated in Versova, Mumbai that aims to inspire a co-existence of humans and animals.I am truly fortunate to have been the nurturer of this brand (it is my brand baby) and this hands-on experience has taught me a lot about branding in return.Here are some of my key achievements:Strategised and ran the Kickstarter campaign which was aimed at building a community changing space for cats that challenges a nationwide perception of animals• Conceptualized and executed the crowd funding campaign leveraging the online community base, carefully nurtured over 2 years, the campaign resulted in acquiring new leads as well• Raised pledges worth $10,010 with over 90% of the backers being social media fans of the CCS brand• Built the Cat Café Studio brand from scratch since its inception, grew and managed it from the ground up for its first 2 years through Digital Marketing, Branding, Lead generation and management, Growth marketing strategies, Events, Adoptions, Social Media Marketing, on ground and online PR, Operations management and Media outreach• Set up and managed a community network of 100+ volunteers sourced from the social media presence of the brand• Supervised the thorough cat adoptions framework for screening of potential adopters• Generated regular donations and maintained a strong relationship with the donors• Played a key role in ensuring brand tie-ups with Royal Canin and Romedy Now during the Valentine’s Day 2017 press event• Guided the fundraising efforts of the students of American School of Bombay• Consistently delivered footfalls for the café through regular Digital campaigns, offline events, ORM, community management, positive word of mouth amongst visitors• Was responsible for generating and interacting with 50+ daily leads over calls, social media and in person at the café • Led a team of 12-15 people for content creation, boosting sales, event management and visitor engagement

Zcyphher is an Independent Creative Agency specialising in branding, film, photography, design and digital services.Here are some key roles and responsibilities exercised.• Managed all Digital Marketing responsibilities and handled the brand side business generation for B2B clients by getting quality leads through various online channels• Directed the company website development and managed the backend, built multiple other WordPress websites• Handled the marketing services, lead generation and website development for the wedding film vertical WedRed• Delivered social media, content, lead generation, event management and film production services for Film Academy of Cinematic Excellence (FACE), Anand Chulani, Habitat for Humanity and Ottobock India.• Strategized and laid out the marketing plan for the complete revamping of the brand Zcyphher

• Ran social media campaigns across Facebook and Twitter for brands like Oleev, Motoshines and Plobal• Wrote a Tv ad film script for Iice Vodka, led an on ground selfie campaign for Falafel’s and worked on various client pitches

On the eve of Foodpanda’s 1st anniversary, a one of a kind 16 day long campaign was run on Twitter to increase the Twitter followers of the brand and create engagement• 16 contests were run back to back everyday resulting in 25% increase in the followers base which also garnered a significant engagement and reach• 6 of the contest hashtags were trending on Twitter in India for days, 1 trended worldwide and 2 in Mumbai• Handled the ORM and social media presence for leading brands like Daikin, Foodpanda, Pearson India, Uppercrust, Dogspot, Gaadi, Ixigo and Creature Companion on Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube• Strategized and ran 25+ campaigns on Twitter for Foodpanda, Cadbury Bournville, Pearson India and 91mobiles• Operated as the Assistant Director for an ad film shoot shot in Rajasthan for Daikin’s Cool-A-School campaign

• Functioned as the EA to the founder and the sole employee handling all managerial responsibilities of Offroad Films, the ad films production branch of the CAA KWAN Talent Management Agency• Assisted on set and during post-production for ad films of Geetanjali diamonds and Samsung Mobiles